PlumbLine: Revolutionizing Plumbing Businesses One Call At A Time

In today's digital world, every successful plumbing business recognizes the importance of a solid online presence, and Yelp plays a significant role in online marketing. Yelp, as a trusted platform, serves as a beacon attracting prospects searching for reliable plumbing services. However, navigating through the intricate realm of Yelp advertising calls for professional expertise. That’s where Strictly Plumbers, a certified Yelp advertising partner, comes into play. Our team is dedicated to helping you maximize Yelp to its full potential, ultimately leading to an influx of high-quality leads and more jobs. We understand the practicalities of Yelp inside out, and our proven strategies are designed to catapult your plumbing business to new heights. In this blog, we will explore what to expect when you hire Strictly Plumbers to manage your Yelp ads, providing insights into our tried-and-true methodology that ensures your business stands out in the crowded plumbing market. The Onboarding Process Onboarding is a crucial phase in our partnership—it's where we lay the foundation for your success. Our team works closely with you to understand your business, define your goals, and tailor a Yelp advertising strategy that fits your needs. Let's walk through the steps of our onboarding process: Step 1: Filling Out The Onboarding Form This form is designed to gather detailed information about your company, such as your budget, working hours, services, target cities, and zip codes. We also pinpoint three main services you'd like to highlight. During this process, you'll have a one-on-one meeting with Vivi to fill out the form together and ensure all information is accurate. Step 2: Setting Up The Ads on Yelp The next phase involves setting up your ads on Yelp. We use screen sharing to involve you in this process, ensuring you understand how your ads are being created. Using the information provided on the onboarding form, we select an ad photo, create compelling ad text, and choose relevant keywords. Yelp generates keywords based on your services, which we then boost or block, depending on their relevance. We focus on boosting between 4 to 9 keywords to optimize your ad spend. Step 3: Setting Up the Ad Goal We then define your ad goal, which could either be receiving calls, messages, or both. This choice depends on your preference. Step 4: Choosing the Target Location Next, we input your 25 target areas based on either zip codes or a defined radius. We typically recommend choosing by zip codes to help you attract higher-quality jobs. Remember, all these settings can be changed in a future meeting with Viviana, except for budget changes, which must be initiated at the beginning of the month to avoid overspending. Our onboarding process is transparent, collaborative, and designed to set you up for success on Yelp. By understanding your business and goals, we lay a solid foundation for a successful advertising campaign. Working on the Profile Aside from setting up the ads, we put immense effort into optimizing your Yelp profile. Here are some key aspects that we focus on: Yelp Connect: This feature is only available to clients who spend a minimum of $2400 on ads. Yelp Connect acts as a news feed that keeps the consumer updated about what's happening in your company. This ensures your potential customers stay engaged and informed about your latest offerings or updates. Logo: We update your logo on your Yelp profile. The presence of a professional and attention-grabbing logo not only enhances the visual appeal of your profile but also strengthens your brand identity. Business Highlights: This feature allows you to highlight up to 6 different aspects of your business, such as emergency services. It helps to draw attention to the unique selling points of your services. Portfolio: Think of your portfolio as an album. We set up your portfolio with 6 albums and incorporate SEO-rich copy along with the images, all tailored to your specific business locations. This custom branding ensures alignment with Yelp's algorithms, optimizing your campaign for better results. Call To Action (CTA): The CTA is a customizable button, aimed at encouraging customers to reach out to your business directly. Videos: We create a custom branded 30-second video that highlights your specials, services, and a CTA. For a high-quality video, we rely on you to provide numerous photos that can be used effectively. Check-in Offer: This feature is not available for HVAC and water filtration system services. It prompts the consumer to leave a review. However, it's important to note that Yelp strictly prohibits asking, soliciting, or incentivizing reviews.  Frequency of Posting: For new clients, we post in the portfolio, photos, videos section, and Yelp Connect every single week for the first three months. This regular posting fills your profile with branded, SEO-rich content. After the first three months, we limit the posting to twice a month, including the maintenance of your 6 portfolios. This strategy keeps your profile updated while not overwhelming your audience. Our focus is not only on setting up your Yelp ads but also on creating and managing a Yelp profile that effectively represents your brand and services. By implementing these strategies, we aim to enhance your online presence and boost your customer engagement on Yelp. Monthly Yelp Meetings Our partnership extends beyond the initial onboarding process with regularly scheduled Yelp meetings. We conduct these meetings every month, on the same day and at the same time, providing a predictable and consistent touchpoint for continued collaboration. During these meetings, we delve into the performance of your Yelp ads, analyzing the effectiveness of your campaign and addressing any arising concerns. This is also an ideal platform for making strategic changes to enhance the effectiveness of your campaign—such as adjusting your Call to Action (CTA) to align with seasonal trends or upcoming promotions. If you have a Customer Relationship Management (CRM) system like HousecallPro or ServiceTitan, we kindly request access. This allows us to track the return on investment (ROI) of your Yelp ads more accurately, offering insights into the efficiency of your ad spending. These monthly Yelp meetings are an excellent opportunity for us to catch up, revisit your goals, and make data-driven decisions to propel your plumbing business forward. They reinforce the collaborative nature of our partnership and help ensure your Yelp campaign remains a strong and dynamic tool in your marketing arsenal. How Do We Communicate? Our communication with clients is fundamental to ensuring a successful partnership. We utilize a robust communication tool, Basecamp, to ensure seamless and efficient communication. When you become our client, we create a project specifically for you within Basecamp. This project includes different message boards categorized according to various aspects of our partnership such as "Yelp Partnership", "Billing", and "Photo Expectation". Here, you can post your queries, expectations, or feedback, and our team will promptly respond. One of the key advantages of using Basecamp is that it eliminates the hassle of email communication. With Basecamp, you don't need to worry about emailing us or awaiting our response via email. We are committed to responding timely and effectively to all your queries on Basecamp. This approach ensures transparency, timeliness, and effectiveness in our communication, paving the way for a productive partnership. The Keyword Analytics Feature: Why it is important for your campaign The Keyword Analytics feature is a powerful tool that is now exclusively available to Yelp advertising partners, such as Strictly Plumbers. Simply put, Keyword Analytics is a feature that provides us with a list of the most frequently searched keywords on Yelp. This insightful tool is instrumental in identifying and selecting the most effective keywords to boost your Yelp posts. In operation, Keyword Analytics works by examining the search behavior of Yelp users. By providing us with a list of popular search terms, we can adjust and align your Yelp posts to these keywords, ensuring your content resonates with what potential customers are actively searching for. The importance of the Keyword Analytics feature lies in its profound impact on your campaign's visibility and reach. By aligning your Yelp posts with the most searched keywords, your content becomes more appealing in Yelp's organic search results. This strategy ensures that your posts are more visible to users searching for services similar to yours, resulting in a higher volume of calls. In this way, Keyword Analytics enables us to optimize your Yelp campaign to attract a larger audience and, ultimately, drive more business your way. The Yelp Auto Responder: Why You Need it In the digital age, speed and efficiency are key to winning customers. This is where the Yelp Auto Responder comes into play. The Auto Responder is an intelligent bot designed to instantly, and around the clock, respond to all Yelp messages for your plumbing business. It can provide customized quotes based on the specifics mentioned in each message, ensuring a personalized and quick response for potential customers. The utility of this tool can't be overstated. It creates a significant competitive advantage by enabling faster response times and increasing the likelihood of converting messages into scheduled jobs. Below are the primary features that our Yelp autoresponder bot offers: Instant 1-minute responses: Even after hours when staff is not active on Yelp, our bot is working, ensuring a quick and immediate response to your customer's queries. Smart keyword-based replies: The bot is designed to tailor each reply based on the keywords detected in the customer's message. This results in more relevant and personalized responses. Automated follow-ups: Our bot can send up to 5 automated follow-up messages, significantly increasing the chances of converting a potential lead into a customer. Customized quotes: Instead of generic responses, the bot can provide quotes based on the details mentioned in the customer's initial request. Stopwords Identification: The bot has the ability to identify and ignore irrelevant messages using stopwords, ensuring your time and resources are focused on potential leads. Easy setup: The setup process is straightforward and requires only 10 minutes. No technical skills are needed to get your auto responder up and running. Our Yelp Auto Responder is a vital tool for enhancing your customer engagement on Yelp. By providing instant, smart, and customized responses, it accelerates your response time, making your plumbing business stand out from the competition. Leveraging the power of Yelp for your plumbing business can revolutionize your reach and customer engagement. We have all the necessary tools, training and expertise to optimize your campaigns, enhance customer interactions, and drive more business your way. Don't let your plumbing business blend into the background. Stand out from the crowd by enlisting our proven Yelp advertising services. y. Schedule an appointment with our Yelp Marketing Expert, Viviana, for more information and to get started. Your business deserves the best – and we're here to deliver it.