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Tony Gee • Mar 02, 2021

A Complete Guide To Help You Hire The Right Plumber

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How To Hire A New Plumber


If you want to grow your plumbing company, you need to hire the best plumbing technicians. Recruiting the right plumber is not easy and should be thought of as another sales channel in your growing business. Qualified plumbers are in short supply, and you’re not the only business trying to track them down. That is why it is essential to employ a recruitment strategy that spans multiple digital channels to reach the right job seekers and not just any job seeker. With a smart plumbing recruitment strategy you can bring more attention to your open positions and attract ideal candidates. We offer a special service that will do this for you and we can help you hire a good plumber for your company, the fee for this service starts at only $349. We would love to help you hire a good plumber.

We’ve put together over 15 years of plumbing experience to bring you a complete guide to hiring a plumber. Keep reading to discover the critical steps of hiring the perfect plumbing candidate.  We have also  added some valuable hiring tips for a successful hiring process and the best job posting sites for plumbers.


Step 1: Create an Attractive Job Post

In order to attract a plumber that matches your needs, it is very important to write a clear and precise job description. Since the duties of a plumber vary according to each job, your job description should list the common duties that the candidate can expect to perform. Most states also require plumbers to have certification, so be sure to list the certifications that are needed in your state.

In addition, don’t forget to ask detailed questions surrounding the plumber’s experience. Whether you hire an apprentice or journeyman, ensure you ask the right questions to find out if they are committed enough to the field to see a long-term future in plumbing and your company.


Download a free copy of our official plumber’s test to learn more about the helpful un depth questions you should ask during your hiring process. The test has more than 40 questions and is designed to test a plumber’s qualifications, with questions ranging from Water Heater knowledge to sales experience.


Remember the best plumbers are in high demand and short supply, so make sure your job post stands out from the competition by offering attractive packages to your plumbers, such as insurance coverage for on-site accidents, overtime payments for late-night calls etc.

Handling payments from clients is usually stressful for most plumbers since most clients may claim they cannot pay on time or may not have their payment ready after a job is completed. To give your candidates some peace of mind, be sure to state that payments are processed via an online portal or managed by an administrator.


Step 2. Post Your Job

Posting a job description to reach highly qualified plumbers is the number one priority to hiring and retaining plumbing professionals. As an employer, you want to place your company’s available positions in front of those currently looking for plumbing jobs or those who are looking for the best opportunity in the plumbing industry. We have gathered a list of the top free job posting sites that are ideal to find the best plumbing candidate.


a)Strictly Plumbers – Most Trusted Recommendation

If you want to transform your plumber hiring process, save time and attract highly qualified candidates, then you need a robust recruitment solution. Strictly Plumbers is the platform to trust. Strictly Plumbers is a cloud-based applicant tracking software  designed for small to large-sized plumbing companies that are working to stay in compliance with EEO/AA and OFCCP guidelines.

With Strictly Plumbers, plumbing business owners are on top of the entire recruitment process, attracting and hiring top plumbing candidates for open positions in their companies. The platform basically simplifies the process of hiring a new plumber by helping employers attract high numbers of highly skilled and qualified applicants and choose only the most viable candidates.  You can also create custom interview questions that ultimately stem from the requirements and qualifications you are looking for.

In summary, Strictly Plumbers comes with lots of features and functionalities that simplify and improve applicant management. Features, such as Video Interview, make it easy for applicants and employers to connect and conduct real time interviews regardless of location and time differences. Employers can also carry out pre-qualification testing to ensure that their candidates have the needed tools and qualifications before they are hired. Onboarding tools also make it easy for new hires to adjust and adapt their new roles as well as take care of the legal paperwork.


b)      Indeed

Indeed is an efficient platform for both job seekers and employers. The website is built with Google-like search engine algorithms allowing job seekers to easily search for jobs and apply to positions that match their skills, expertise, experience, and career path.

Using Indeed as a source to post your plumbing position is a great way to get your job advertised in front of thousands of job seekers. Thousands of top plumbing companies post on Indeed to get the talent they’re looking to hire.

Like Strictly Plumbers, Indeed is designed to provide a comprehensive hiring solution for any plumbing company looking for the right employees to work for them. Employers can post jobs, interview applicants and hire their preferred candidates.


c)       Career Centric Organic (USA Only)

Career Centric is another leading job platform that helps thousands of employers to find applicants for their open positions. Like Indeed, Career Centric uses relevance algorithms to match jobs and other work with a user’s specific interests defined by one or more job search keywords and prior expressed interest. Career Centric also keeps job seekers informed of the newest and most relevant work opportunities based on their experience and search criteria. This makes it ideal for plumbing business owners looking for unique and highly qualified plumbing candidates for their open positions.


d)      Career Jet

Careerjet is a job search engine that offers job seekers access to an extensive database of jobs gathered from job boards, recruitment agencies and specialist recruitment sites. The site essentially drives traffic to other recruitment websites and users are redirected to the original listings. Careerjet does not offer employers free job listing options. Instead, direct job listings are priced for a fixed period of 45 days, which leaves employers without the choice for shorter listing periods. Resume searching is only available as a separate paid service.


e)      Social Media Job Boards

 A Social Media Job Board feature was officially launched in 2017. It enables employers to post jobs directly on their company page or a specific jobs page and job seekers can apply to them immediately via FB.


 If you’re wondering whether this is viable, consider this: there are 1.09 billion active Social Media users every day. Your dream plumbing candidate may not be actively searching job boards for work, but there is a good chance they have got a FB account .


Currently, posting is free for employers and there is no limit of posts per page, making the site even more enticing for plumbing companies with many jobs to fill. You can also boost your job posting to ensure it is seen by a much wider section of Facebook users rather than just those following your page.


f)       Glassdoor.com

Glassdoor.com is another popular job posting platform. Since partnering with Indeed, employers are no longer allowed to post jobs directly on the site. Users are directed to indeed where paid jobs are displayed on both Glassdoor and Indeed. Indeed’s pricing starts at $5 per day with a pay per click pricing model.  Unlike other job boards, Glassdoor allows job seekers to see written reviews, ratings and salary information about the companies before they apply.



So, is a Glassdoor job posting a good choice for plumbing companies? Glassdoor site places a lot of emphasis on reviews. If your plumbing company has a lot of positive reviews on Glassdoor, it makes sense to leverage those reviews and post your jobs on Glassdoor via the Indeed job posting platform.


g)      Job Inventory

JobInventory.com is another free job posting platform where plumbing companies across the United States can advertise their open positions and accept applications for qualified candidates. Ideally, you should advertise your job 4 months before the start date. This will give you sufficient time to screen and interview candidates, as well as allow for a seamless recruitment and onboarding process.

 

h)      JobBoost

JobBoost is another job marketing and advertising platform. JobBoost is designed for any company. It is an ideal option for plumbing business owners looking to hire a plumber.  As the name suggests, this platform allows you to advertise your open positions on multiple free job boards, such as Indeed, Jobrapido, Careerjet and many others. If your vacancy needs more reach, you can start an ad campaign with a few clicks. You always get value for money since you only pay once someone clicks on your vacancy.


i)        Jobbydoo

Jobbydoo is an ideal job platform for job seekers. It aggregates open vacancies from all other job posting sites, organizations and recruitment agencies, and organizes that info to make it accessible and useful. With Jobbydoo, potential plumbing candidates do not have to browse hundreds of sites to find your open position, Jobbydoo does it for them.


j)        JobCase

JobCase is a social media and job marketing platform that tries to empower members of the workforce. The platform features state of the art tools and a 75 million member’s community to help workers manage and succeed in their position. JobCase is free for the members of its community. However, employers interested in promoting their jobs to JobCase members are required to pay a specified fee.


k)      JobisJob

JobisJob is a powerful recruitment platform that collects jobs from scores of major boards. This job search engine connects job seekers with employers in the U.S., Europe, Asia-Pacific and the Americas. JobisJob charges $50 per month for two job posts. It is an ideal platform for companies looking to hire the best plumber since your job advert has more of a reach.

 

l)        Jooble

Jooble is a job posting search engine and aggregator. It collects job postings from thousands of different sites to make it easier for candidates to find new opportunities.  Jooble offers free posting as well as sponsored posts.  Jooble offers you multiple amazing features, such as job post analytics, emails alerts to suitable candidates as well as sponsored job posts that appear first in search results. Jooble has more than 270,000 unique visits per month.


m)    Juju.com (USA Only)

Juju is a popular job search engine with a large audience. Employers can sponsor posts and set their own budget for advertising.  Job posts link directly to the employer's website. If you choose to sponsor your job posts, you will only pay for each click rather than each post.


n)      Linked Organic

LinkedIn is the world's largest professional social network and has also become a huge force for filling jobs. It can be used by companies looking to hire the best plumbers. Employers can buy advertising on the site to promote their open positions.


o)      Monster Controlled (USA Only)

Monster is another job posting platform where you can advertise for an open position in your plumbing company. The platform is specifically designed to help employers find applicants for their open positions. Using Monster as your job posting option increases your odds of hiring the right plumbing professional.


p)      MyJobHelper

MyJobHelper is one of the fastest growing job posting platforms in the world.  It has over 20 million registered users with 30 million searches per month. The platform is designed to help employers reach qualified and serious job seekers in the most cost-effective manner. Since MyJobHelper is a job search engine and aggregator, it helps job seekers to find jobs faster and more easily than any other site.


q)      Neuvoo

Neuvoo is a rapidly growing online recruitment service. The Company offers a platform to search and post jobs for candidates and employers. Neuvoo is reported to have around 75M monthly visitors from all over the world. The company has currently partnered with over 1000 job networks to ensure greater visibility for your job openings. Neuvoo offers free as well as premium job listings on its job advertising platform. You can sponsor your jobs so that they appear on the top of the job search results page. While you cannot post jobs directly to Jooble, employers are allowed to contact Jooble for sponsored posts.


r)       Oodle

Oodle is the second largest online marketplace in the US, with over 12 million unique visitors each month. Oodle is also a great job posting site ideal for small to midsize businesses looking to hire in the plumbing and other home service industries. Oodle’s job posting platform is easy to use and hassle-free. Simply create an account, write your plumbing job description, publish it and  wait for notifications from qualified candidates.

 

s)       Recruit.net

Recuit.net is an international job posting platform that helps employers attract talent and recruit new workers locally or nationally. While the platform does not show any prices on their website, Recruit.net works on a pay per click model, whereby employers pay for the amount of traffic their job ads receive. 


t)       SimplyHired

SimplyHired is another job posting platform that easily allows plumbing companies to post one job description to other top-rated job board sites. It is an ideal option for employers looking to reach more people looking for the specified type of job. SimplyHired also makes managing candidates more centralized and effective. Employers have an option of receiving candidates from one specified area.


u)      Trovit

Trovit is another leading job search engine. The name "Trovit" is derived from "trovis", the Esperanto word for "found". It is also an ideal platform advertising your open vacancies via Trovit job ads. There are two ways you can post a job vacancy on Trovit. One is by posting your ad on your own classified website and signing up as a Trovit partner to get your ads indexed. The second option is to post your ad on any of the websites Trovit uses in its search engine.


v)      US Jobs

US Jobs is the official source for federal government job listings throughout the United States. Registered members can post up to five resumes online, apply for federal jobs online, save job searches and set up search alerts.


w)    ZipRecruiter Organic

ZipRecruiter is another popular job posting platform that displays open positions to thousands of job seekers daily. It boasts software that is ideal for employers in any industry, including plumbing. More job seekers turn to ZipRecruiter to find their next career move, which is a perfect solution for plumbing companies looking to hire the best plumber.


Step 3: Screen, Interview and Hire Your Plumber

When you start receiving applications, you should filter through them by sending questions via email. These questions will help you know if a candidate meets the basic requirements. Use our Plumbers Hiring Test to screen and interview your applicants.  Pay attention to any of the candidate’s answers that indicate they are unsuitable for the position and remove them from your list of potential candidates.  Always remember the bottom line is to hire the best plumber for your company.

It is advisable to ask the applicants to perform a job and have an experienced plumber supervise them to ensure the candidate is knowledgeable. The plumber will then advise you if the candidate has completed the job according to safety standards. Once you are convinced you have the best candidate, make them a formal job offer before they are hired by another plumbing company.


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PlumbLine: Revolutionizing Plumbing Businesses One Call At A Time

By Tony Gee • 06 Mar, 2024
In the competitive world of plumbing services, standing out and offering unparalleled customer service can make all the difference. That's where PlumbLine comes in, a game-changing answering service designed specifically for plumbing companies. What sets PlumbLine apart is its innovative pricing model: charging exclusively per booked call. This approach not only ensures cost-effectiveness but also aligns directly with the success of your plumbing business. Tailored for Your Success Understanding the unique challenges plumbing companies face, PlumbLine offers a bespoke solution that caters specifically to the needs of this industry. Our service ensures that every call is answered with professionalism and expertise, acting as an extension of your own business. The per booked call model means you only pay for results, making it a risk-free investment in your company's growth and customer satisfaction. One of the standout features of our service is the ability to book appointments directly into your company's scheduling software. This seamless integration ensures that the booking process is as efficient and error-free as possible, further enhancing the customer experience and streamlining your operations. How PlumbLine Works PlumbLine employs a team of highly trained professionals 24/7/265, who understand the nuances of the plumbing industry. When a potential client calls, our representatives handle the call with the same care and knowledge as if they were your own employees. They are trained to not only answer general inquiries but also to effectively book appointments, ensuring that potential leads turn into actual business. This efficiency boosts your conversion rate and, ultimately, your bottom line. Cost-Effective and Efficient By charging only for booked calls, PlumbLine ensures that your marketing dollars are spent wisely. This pricing strategy eliminates the concern of paying for services that don't directly contribute to your revenue. It's a straightforward, transparent approach that benefits your business by directly linking our success to yours. This model encourages us to work harder for your business, as our growth is directly tied to your success. Benefits Beyond Savings Aside from the obvious financial benefits, partnering with PlumbLine brings numerous advantages to your plumbing business: **24/7 Availability:** Missed calls are missed opportunities. PlumbLine ensures you're always available to your customers, capturing leads even outside of regular business hours. **Professional Representation:** First impressions matter. Our team handles each call with the professionalism and courtesy your customers expect. **Direct Booking into Your Scheduling Software:** Streamline your appointment setting process with our direct booking feature, ensuring efficient scheduling and customer satisfaction. **Increased Conversion Rates:** With expert handling of inquiries and appointment bookings, you'll see a significant increase in conversion rates, driving more business your way. Join the PlumbLine Family  PlumbLine is more than just an answering service; it's a partner in your business's growth. Our unique pay-per-booked-call model, combined with our industry-specific expertise and direct booking capabilities, makes us the ideal choice for plumbing companies looking to enhance their customer service and increase their revenue. With PlumbLine, you're not just hiring an answering service; you're investing in a tailored solution that grows with your business. Contact us today to learn more about how we can help elevate your plumbing business to new heights.

How To Implement KPI’s Into Your Plumbing Business

By Tony Gee • 19 Jan, 2024
How To Implement KPI’s Into Your Plumbing Business Are you feeling overwhelmed trying to boost your plumbing business's efficiency? Key Performance Indicators (KPIs) might be the solution you need. As a plumbing business owner, understanding and leveraging KPIs can significantly transform your operations. KPIs are insightful data points that offer an objective outlook on your plumbing business's performance, spotlighting areas that need enhancement. They serve as your guiding beacon towards achieving your business goals. By implementing KPIs, you can join the 60% of plumbing businesses that have seen a boost in their efficiency. But how can you accomplish this? In this blog, we’ll cover the various types of KPIs you should integrate into your plumbing business. Marketing KPIs A crucial aspect of running your plumbing business involves keeping an eye on your marketing efforts . Specifically, marketing Key Performance Indicators (KPIs) offer insights into the effectiveness of your marketing strategies and are critical in making informed business decisions. Here are some marketing KPIs that you should consider implementing in your plumbing business: Cost Per Impression: This KPI measures the cost incurred for every individual who sees your advertisement. It helps gauge the financial efficiency of your marketing campaigns and assists in budget optimization. Cost Per Click: This is the cost an advertiser pays each time a user clicks their online ad. It's an essential KPI for digital marketing as it helps assess the cost-effectiveness of your campaigns in driving user engagement. Cost Per Lead: This KPI quantifies the cost of acquiring a prospective customer. It's crucial for understanding the effectiveness of your lead generation efforts, helping to identify the most cost-effective marketing channels. Cost Per Conversion: Cost per Conversion or Cost per Acquisition, measures the cost associated with converting a lead into a paying customer. This KPI is crucial as it directly relates to the profitability of your marketing efforts. Acquisition Costs: This encompasses all costs incurred to acquire a new customer, from marketing and sales expenses to any additional costs associated with onboarding. It’s crucial to track this KPI to ensure the profitability of your customer acquisition strategies. Marketing KPIs serve as critical tools for evaluating the success of your marketing strategies, providing tangible metrics to assess cost-effectiveness, customer acquisition, and overall profitability. By regularly monitoring and analyzing these KPIs, you can make data-driven decisions that optimize your plumber marketing efforts, improve your lead generation, and ultimately increase your customer base. Dispatch KPIs Effective management of your dispatch operations is another crucial area where Key Performance Indicators (KPIs) can make a transformative impact on your plumbing business. Monitoring dispatch KPIs helps to manage your resources efficiently, ensuring jobs are completed promptly while minimizing costs. Here are some important dispatch KPIs to consider for your plumbing business: Total Daily Cost: This KPI calculates the total expenditure of your dispatch operations in a day. It's essential for tracking your daily operational costs and identifying opportunities for cost reduction. Type Of Plumbing Calls With Dispatch: This KPI categorizes the type of plumbing calls received and dispatched. It provides valuable insights into the most common issues your business is called to address, allowing for targeted training and resource allocation. Plumbing Appointments: This KPI tracks the number of plumbing appointments scheduled in a period. It provides a snapshot of your business activity level, helping to manage resources effectively and plan for peak periods. Cost Per Conversion/Scheduled Appointments: This KPI measures the cost incurred for every appointment scheduled through dispatch. It helps assess the cost-effectiveness of your dispatch operations and is useful for optimizing scheduling and improving profitability. Cost Per Acquisition/Sales And Invoicing: This KPI gauges the cost of acquiring a customer through the dispatch system, from the initial call through to invoicing. It offers insights into the cost efficiency of your sales process and aids in identifying areas for improvement. Cancellation Rate: This KPI calculates the percentage of scheduled appointments that are canceled. A high cancellation rate may indicate issues with scheduling or customer service, making this an essential KPI for improving customer satisfaction and retaining business. Regular monitoring and analysis of these Dispatch KPIs will enable you to manage your dispatch operations effectively, leading to improved customer service, operational efficiency, and profitability. Sales KPIs In the realm of plumbing business, sales Key Performance Indicators (KPIs) provide in-depth insights into your business's profit-generating performance. They help you understand the effectiveness of your sales strategies , identify opportunities for improvement, and maximize your profitability. Let's delve into some of the crucial sales KPIs that your plumbing business should consider: Plumbers KPIs: This KPI tracks the performance of individual plumbers in your team. It can include measurements like the number of jobs completed, customer satisfaction rate, and the value of invoices generated. Monitoring these metrics can help identify star performers and areas where training may be needed. Leads Run Per Day: This KPI quantifies the number of potential customers or leads engaged in a day. It's crucial for understanding the effectiveness of your lead generation efforts and can help in planning and resource allocation. Estimates And Invoices: This KPI records the number of estimates provided and invoices issued. It provides insights into your business's sales activities, helping to track your conversion rates and measure the effectiveness of your sales process. Type Of Plumbing Job: This KPI categorizes the types of jobs your business handles, such as drains, water gas, water heaters, spot repairs to reroutes and repipes, and water line spot lines converted to a reroute or a repipe. This data can help you understand your market better and optimize resource allocation based on demand. Drain Cleaning Converted To Drain Repair Or Trenchless: This KPI measures the conversion rate of drain cleaning jobs to drain repair or trenchless jobs. A higher conversion rate indicates successful upselling, contributing to increased profitability. Water Filtration Systems Sold: This KPI tracks the number of water filtration systems sold over specific time periods (daily, weekly, etc.). It's a key indicator of your product sales performance and can help identify trends and plan for inventory management. Average Invoice And Monthly Sales: This KPI calculates the average value of your invoices and total monthly sales. It's crucial for tracking your revenue performance and identifying any trends or potential issues impacting profitability. By implementing these sales KPIs and regularly monitoring them, you can gain valuable insights into your sales operations. It can help you streamline your processes, improve decision making, and ultimately drive your plumbing business towards success. Growth KPIs For a progressive plumbing business, growth Key Performance Indicators (KPIs) are of paramount importance. They provide insights into the success of your growth strategies and the return on your investments. Here are some crucial growth KPIs you should incorporate: Average Invoice Marketing VS. ROI In Marketing: This KPI compares the average income generated from invoices against the return on investment in marketing. This metric offers substantial insights into the effectiveness of your marketing efforts and their contribution to your business income. Number Of Jobs by Plumbers Per Day/Month: This KPI tracks the productivity of your workforce by quantifying the number of jobs handled per day or month. It can help monitor individual performance, plan work schedules, and identify areas for improvement. New Hires: Counting the number of new hires shows the expansion of your team, which reflects your company's growth and the need to meet increased demand. Number Of Plumbers: Keeping track of the size of your team gives you insights into your operational capacity and helps in manpower planning. Overhead VS. Profit: This KPI calculates the proportion of your income that goes towards overhead costs and compares it to your profit. A lower overhead-to-profit ratio indicates healthier business performance. Gross Profit Margin: Calculating your gross profit margin as a percentage shows the proportion of your revenue that remains after subtracting the cost of goods sold (including materials and gasoline). This KPI is vital for understanding your financial health. Operational Costs: This KPI tracks costs related to daily business functioning, such as materials, gasoline, etc., helping maintain cost efficiency. Growth Rate Percentage Per Year: This KPI measures the annual percentage increase in your business, providing an overall sense of your company's growth and helping set future goals. Utilizing a competent Customer Relationship Management (CRM) system like Jobber or Housecall Pro can significantly simplify tracking these KPIs. These CRMs facilitate easy monitoring with just a click of a button. They are essential tools to help track job tags and leads, providing valuable insights to assist in growing your plumbing business. In conclusion, the implementation and diligent tracking of KPIs is an essential step to unlocking the potential of your plumbing business. Leveraging these metrics allows for improved strategic decision making, enhanced operational efficiency, increased profitability, and robust growth. However, navigating these KPIs can be challenging without expert guidance. Tony Gee is a trusted plumbing business coaching expert. With over 15 years of experience as a plumber and a proven track record of helping over 450 businesses flourish, Tony offers valuable insight and practical methods for KPI implementation. Don't miss this opportunity to turbocharge your plumbing business' growth. Schedule an appointment today to grow your plumbing business and make more money.

5 Ways To Get Plumbing Calls With Google

By Tony Gee • 16 Jan, 2024
As a plumbing business owner, you may often find yourselves stumped on how to attract more calls and expand your client base. One of the key solutions lies in the realm of cyberspace - Google. With the internet being the go-to resource for 90% of consumers looking for plumbers in the past year, and 33% looking every day, it's clear that Google's reach is unparalleled. This search engine handles over 3.5 billion searches daily, making it one of the best platforms for getting plumbing leads. In this blog post, we'll delve into five strategic ways you can harness Google to increase your plumbing calls and take your plumbing business to new heights. 1. Google Guarantee Google Guarantee is a certification program offered by the world's most popular search engine, Google. It is a powerful tool designed to boost customer trust and confidence in local businesses, like plumbing services. To qualify for the Google guarantee program, the plumbing business owner must go through an extensive screening process, which includes background checks and license verification. Once approved, their business will receive a "Google Guaranteed" badge on their Google My Business listing, indicating that they have met Google's stringent criteria for quality and reliability. Why Is This Important For Plumbing Business Owners? Increased Credibility: The "Google Guaranteed" badge acts as a stamp of approval from Google and serves as a powerful tool to build trust with potential customers. Improved Visibility : Businesses with the Google Guarantee badge are displayed at the top of search results, increasing their visibility and chances of being contacted by potential leads. Higher Conversion Rates: The Google Guarantee program instills confidence in customers, making them more likely to choose a "Google Guaranteed" business over competitors. Better Reputation Management : With the ability to claim refunds for unsatisfactory service, businesses are incentivized to maintain high-quality standards and respond promptly to customer complaints. Google Guarantee can significantly impact your plumbing business. It helps attract more calls, sets your plumbing business apart from competitors, and strengthens customer trust in your services. So if you're looking to increase your plumbing calls and elevate your business, enrolling in the Google Guarantee program is a strategic move worth considering. So why wait? Contact us for professional help with setti for Google Guarantee today 2. Google PPC Google PPC (Pay-Per-Click) is a digital marketing strategy where advertisers pay a fee each time their advertisement is clicked by a user on Google's search engine. This marketing model essentially buys visits to your site, instead of attempting to earn them organically. Here's how it works: You create an ad and bid for it to be shown in Google's search results. When someone searches a keyword related to your business (e.g., "plumbing services near me"), your ad may appear on the top of the search results. Each time your ad is clicked, leading the user to your website, you pay a small fee to Google. Why Is Google PPC Important For Plumbing Business Owners? Increased Exposure: Google PPC helps your plumbing services appear at the top of Google search results, effectively increasing your online visibility. Targeted Advertising: You can specify the keywords that trigger your ads, ensuring that they are shown to potential customers actively looking for a plumbing service. Cost-effective: You only pay when a user clicks on your ad, guaranteeing that your marketing budget is spent on leads that show interest in your services. Measurable Results: Google provides detailed analytics for your PPC campaigns, allowing you to understand what's working and where improvements can be made. In the competitive industry of plumbing services, Google PPC can be a game-changer. It not only boosts your online presence but also brings in high-quality leads that can convert to actual service calls. With a well-structured PPC campaign, you can effectively maximize your return on investment, attract more calls, and grow your plumbing business. 3. Google Business Profile Formerly known as "Google Maps," Google Business Profile is a free tool that allows you to manage your online presence across Google, including Search and Maps. This is how it works: You start by creating or claiming your Google Business Profile. Next, you can update your profile with compelling information such as your business address, hours of operation, contact information, and photos of your plumbing services. Once your profile is live, potential customers can easily locate your plumbing services on Google Search and Maps. There is also an option to respond to customer reviews, post updates, and even allow customers to book services directly from your profile. How Does Google Business Profile Help You Get More Plumbing Calls? Increased Visibility: Google Business Profile puts your plumbing business on the map, quite literally. Potential customers in your area can easily find your services when they search on Google. Established Trust: Customer reviews on your Google Business Profile foster trust and confidence in your services. A well-maintained profile with positive reviews can greatly influence the decision-making process of potential customers. Direct Contact: Your Google Business Profile provides customers with your contact information, making it simple for them to call or book your services. Insights and Analytics: Google Business Profile offers insights into how customers are interacting with your profile, helping you understand what's working and where improvements can be made Google Business Profile is an invaluable tool for plumbing businesses. It not only enhances your visibility but also helps convert online searches into actual service calls. If you're looking to expand your reach and get more calls, optimizing your Google Business Profile should be your next step. 4. Organic SEO Organic SEO (Search Engine Optimization) is the practice of optimizing your website and content to improve its visibility in search engines. Unlike paid advertising strategies, organic SEO focuses on achieving high search engine rankings through non-paid, or "organic," methods. This involves: Keyword Research: Identifying the keywords and phrases potential customers are using when looking for plumbing services. On-Page SEO: Optimizing your website's content, title tags, URLs, and image alt text to align with these keywords. Off-Page SEO: Building high-quality backlinks from other websites to increase your site's credibility and ranking. Why Is Organic SEO Vital For Plumbing Business Owners Seeking More Plumbing Calls? Sustained Online Presence: Organic SEO helps your website rank higher in search engine results over time, providing a sustainable online presence. Unlike paid ads, the effects of SEO are long-term and continue even after you stop optimizing. Cost-Effective Marketing: While initial SEO efforts may require an investment, its long-term nature makes it more cost-effective than continually paying for ads. High-Quality Traffic: Organic SEO targets users actively searching for plumbing services, resulting in high-quality traffic and a higher likelihood of converting visitors into calls. Trust and Credibility: Websites that rank high in organic search results are often perceived as reliable and credible, which can increase the likelihood of customers choosing your service over others. Organic SEO plays a significant role in increasing your plumbing calls by improving your website's position in search engine results. With strategic keyword use, high-quality content, and continuous optimization, you can enhance your online visibility, attract more potential customers, and ultimately, receive more service calls. Retargeting on the Google Network Retargeting, also known as remarketing, is a powerful online marketing tool that allows you to stay connected with your target audience, even after they leave your website . Retargeting is a technique used to display targeted ads to users who have previously visited your website or shown interest in your plumbing services. These ads appear when they browse other websites within the Google Display Network or use Google Search. How Does Retargeting Work? Cookie-Based Technology: When a user visits your plumbing website, a small piece of code (often referred to as a cookie) is placed on their browser. This cookie informs Google to show them your retargeting ads. Ad Placement: Your retargeted ads will appear to this user as they browse different websites within the Google Network, reminding them of your plumbing services and prompting them to revisit your site. Why is Retargeting Important for More Plumbing Calls? Increased Brand Exposure: The more your potential customers see your brand, the more familiar they become with your business. This familiarity can result in them choosing your service when they need a plumber. Highly Targeted Ads: Retargeting allows you to show specific ads based on the user's behavior on your site. For instance, if they viewed a particular service, you can retarget them with ads related to that service. Improved Conversion Rates: Not all users will convert on their first visit. Retargeting keeps your brand at the forefront, increasing the likelihood of them returning to your site and converting to a service call. Cost-Effective: With retargeting, you're specifically targeting users who have shown interest in your services, making your marketing efforts more efficient and cost-effective. Retargeting on the Google Network offers a better opportunity for your plumbing business to maintain visibility and stay top of mind. This strategy is a powerful way to transform your first-time website visitors into repeat visitors and eventually into customers, thereby increasing your plumbing calls.
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