Looking for a Way to Grow Your Plumbing Business on a Budget?
Ads are a great tool for plumbing business owners to use to generate more plumbing leads. Ads work even better when they’re refined and targeted to your exact audience. With Google Local Services ads, you connect with potential customers who search on Google for the plumbing services you offer. The best part about these ads it that they only show up locally, and you only pay if a customer contacts you directly through the advertisement.
Keep reading to learn 5 easy steps
to get started using Google Local Services ads for your Plumbing Business, and keep reading to learn how you can get the Google Guarantee with the help of one our Strictly Plumbers marketing experts.
STEP 1
Provide Details About Your Plumbing Company
When you sign up for Google Local Services ads, you’ll be asked to state where your plumbing business is located. You’ll also need to state all the plumbing services you offer at your company, as well as put together a budget amount of how much you would want to spend. This way, Google will take use your budget and show ads to the right homeowners at the right time. These kinds of details are important for plumbing business owners to have solidified, especially when it comes to search engine optimization.
STEP 2
Get the Google Guarantee
It’s important for your plumbing business to sign up and be screened to receive the Google Guarantee badge. This qualification process is laid out clearly when signing up for Google Local Services. Your ad for your plumbing company will also get a green Google Checkmark next to it, providing security and trust amongst consumers and business owners.
When you’re covered under the Google Guarantee, and your customers that come through Google aren’t satisfied with the work quality, Google may refund the amount paid for the service. There is an upper limit of lifetime coverage for claims in the United States up to $2,000. It can also cover claims on a job invoice up to the lifetime cap for coverage, but the services must be booked through Google Local Services to qualify.
The Google Guarantee helps provide security and reassurance that the ads your business is using are protected, and we offer plumbers step-by-step instruction on getting the Google Guarantee when you sign up with one of our marketing experts.
Step 3
Get Noticed by Homeowners/Business Owners in Your Area
Once you have all the necessary details down about your plumbing company, Google will start searching in your area and show your advertisement to homeowners in your area looking for plumbing services. These ads are supercharged to find homeowners in your area who have a plumbing problem, and Google matches you with customers who use specific keywords when looking for a plumber.
Just like in Facebook marketing, people will also be able to click on the ad and visit the profile for your business, so we recommend plumbing business owners to have a solid profile so that they can generate more leads.
STEP 4
Schedule Your Plumbing Leads
Once homeowners starts seeing an ad about your plumbing company, they can immediately give you and even direct message you from the ad itself. This makes tracking all your incoming plumbing job easy and effective.
Once you get all these new plumbing leads, you’re going to want to have a dispatcher who is ready and willing to schedule your calls in an organized and friendly manner. At Strictly Plumbers, we have over 15 years of experience in dispatch training, and you can watch a FREE video on the 5 best practices used in million dollar plumbing companies for training a dispatcher.
STEP 5
Be the #1 Plumbing Company in Your Area
Now that you have your Google Local Services ads set up, you can use your desktop or mobile app to maintain your budget and manage your ads. You can even set up ad categories that only run during certain time frames (i.e. summer ads, winter ads, etc).
If you need to reach out to Google for questions about Local Services ads, be sure to have your Google Ads Manager Account and your Google Ads Customer ID #.
When a plumbing business owners pairs Google Local Service ads with the power of search engine optimization, they are guaranteed to generate more plumbing calls and make the phone ring.
Are you ready to become the #1 Plumbing Company in your area?
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Get the Google Guarantee With The Help From Our Marketing Experts
