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Email Marketing for Plumbers
Ever wonder how large, million dollar plumbing companies stay afloat even during the worst economic hardships? One of their secrets involves Email Marketing. Whether you’re one man shop or a large plumbing company, email marketing has been tested and proven to get you more quality plumbing leads, and it’s one of the most affordable marketing techniques.
Keep reading to learn about the benefits of email marketing for plumbing business owners, and how you can start today for free.
Generates New Plumbing Customers
When you use email marketing to get new customers, you want to create an irresistible offer that gets homeowners to sign up. It helps if your plumbing company uses social media and already has an audience of homeowners you can target in email marketing. This is why effective Facebook marketing can help boost your engagement and plumbing sales. By leveraging your existing audience on social media, you can create an email marketing campaign where you give away something to your audience so long as they sign up using their email. In the marketing realm, we call this a lead magnet. For your plumbing business, you can try giving away a free training video to homeowners on how to check for water pressure, how to check for water leaks, etc. The idea is to give away knowledge for free and to have them sign up with their email if they want your free product. This strategy is crucial if you want to later retarget homeowners in your area who are looking for a reliable plumbing company.
Re-Target Pre-Existing Customers: Both Residential and Commercial
Email Marketing does an excellent job of targeting homeowners who have already know of and have called your plumbing company. With an email already on file, you can alert homeowners of new promotions and potentially up-sell them on a service you’ve already provided. Email marketing for your plumbing company can be a great tool if you want to get the word out about a new promotion to people who are already interested in your plumbing business.
You can also use this method when targeting businesses to boost your commercial plumbing sales. You can send out email marketing campaigns to real estate agents, property managers, and general contractors in your town so you can establish a positive rapport and promote your commercial plumbing services, but it’s important to note that the content you create for your email marketing campaigns must be different for your residential and commercial customers. At Strictly Plumbers, we’ve created a script for plumbing businesses to use as a template for their email marketing campaigns, and you can access it by clicking here.
Simple and Affordable
Email marketing is an effective and affordable tool that a plumbing business of any size can use to generate more plumbing sales without overspending on marketing. One of the best email marketing forms we’ve used over the years as Strictly Plumbers is aWeber. They have some of the best customer service and an easy layout for you to get started on email marketing. Campaign form like aWeber usually starts at as little as $19 a month, but you can get started with aWeber absolutely free by clicking here.
