Tony Gee • December 3, 2021

Exposed: 10 Hidden Secrets on How to Get More Plumbing Calls with Your Website!

Are you a plumbing business owner in need of a website, or do you have a website that needs a revamp to help attract more customers?


Strictly Plumbers specializes in the best web design for plumbers.  Our websites are not only visually appealing, but also guaranteed to rank exceptionally in search engine results to help you convert visitors into customers. Let us help you make your plumber website your best sales and marketing tool. In this blog, we’ll expose 10 expert-proven tips we use to help our clients get more plumbing calls using their website. Continue reading to learn more.


Did you know that over 90% of U.S. households search for plumbing services online? Your website is the first impression of your plumbing company and the foundation of your web presence. Without a strong, fully-customized plumber website, additional digital marketing methods will not reach their maximum potential. To make a lasting impact on your visitors, you have to keep up with the latest website design trends.


That means, you need to work with a web design agency that is proven to offer smart, cutting-edge plumber web designs that prioritizes user design. A good top-rated marketing agency, such as Strictly Plumbers is clearly known to help plumbing business owners scale their business to the next level with unique, custom web design ideas. Click here to schedule a Free Consultation with Tony Gee and learn how you can get more plumbing calls today. Here are the 10 Things you need to do today to start receiving scheduled calls from your plumbing website. 

 

1.     Choose The Right Functionality and Style


At the core of your plumber website, you need a clean design and functional navigation. Both of these elements will help you create a user-friendly site that gets your audience to engage. You’ll also need to choose a design that reflects your brand and helps you stand out to your audience. Web design for plumbers might be relatively simple, or it might be more intricate with numerous intricate and eye-catching elements. Your design will depend upon your brand, your audience, and what you want to achieve with your website.


2.     Choose The Right Pages


The pages you need for your plumber website will  depend on your business and goals. Some basic pages to include are:

  • Home page
  • About page
  • Services pages
  • Blog Pages
  • Location/City pages
  • Contact Us page


Make sure each page has a specific purpose and contributes to your main goals in some way. Of course, you can always add pages further down the road. More importantly, ensure that each page has a minimum of 500 words of content, if you want to rank high on search engines.


3. SEO is Crucial 


If you want to gain more publicity for your plumbing business and get more customers, you will want to do a little SEO for your website. You need more online visibility. Improving the visibility for your plumbing company in search engines is a key advertising strategy for 2021 and the years to come. When people want to hire a plumber, the first place they go to is Google, Bing, or one of the other big search engines. That’s good news for plumbing business owners looking to increase their sales and make more profits. 


The truth is that you may not have time to perform SEO, which is why we recommend hiring a professional Plumber Marketing Agency, like Strictly Plumbers. Strictly Plumbers understands your business as well as you do. What sets us apart from other marketing companies is our unique knowledge of what it takes to market plumbing services. We know how your customers search, what your customers need, and we understand how your business works.


4. Implement Call To Actions


Once your visitors land on your site (likely through the blog or home page), you need to guide them to places on your website that will help guide them towards conversion. People typically are short on time, so make this easy for them. Point them in the right direction so they don’t have to struggle to find what they are looking for. One of the best ways to improve your web design with this in mind, is to use strategically placed call-to-actions in areas such as the top right of your navigation, below sections that require action, and at the bottom of your website pages.


5. Use Original Photos & Videos 


Your plumbing business is custom and unique. Your website should be no different. When designing/redesigning your website, make sure you have enough original photos and videos to use on every page of your website. They don’t all have to be professionally shot either; pictures of your plumbers on the job are perfect to use on your website to show off your equipment and skills in the field. 


6. Have a Logo & Mascot


Having a professional logo and mascot is very important to the success of your plumber website. First a well-designed logo and mascot helps to legitimize your company. Consumers relate a plumbing company with a clear logo and mascot to a more high quality company. So, it is important to invest in a professional brand design and a new plumbing logo to kick off the website design process for your plumbing company.


7. Have 5-Star Google Reviews & Testimonials On Your Website 


Google reviews can give businesses a big credibility boost without having to spend a dime. The many benefits of getting Google reviews include Google ranking for local SEO, leveling the playing field, increasing your online reputation, and helping mom and pop operations.

Having 5-star Google reviews on your website lets homeowners see how well you’ve been providing services in your area, and creates a positive impression of your plumbing business. Having the 5-stars plus a quote from a happy customer increases the reputation of your plumbing company.


8. Invest in a Responsive Design


Did you know that mobile accounts for over 50% of global web traffic – and that trend is increasing every day? If your website is not responsive and available across multiple devices, you are running the risk of alienating a significant chunk of your real estate market. A mobile-ready website will help you reach out to customers on the go since most people use their smartphones to browse the internet. It is important to ensure your website offers a user-friendly experience on all devices. That may mean building a mobile-specific version of your site or perhaps implementing Accelerate Mobile Pages (AMPs). Whichever you choose, you simply can’t afford to overlook mobile compatibility.


9. Content is King 


High quality content is vital in plumber websites for two main reasons. First, search engine bots crawl and analyze your website content to determine website’s ranking in SERP. Second, when viewers find your website, your content should be authoritative and engaging enough to make them realize you are the right realtor for them. In fact, one of the best plumbing website features you can have is a blog with interesting and up-to-date topics. This will keep your site current and let viewers know you’re on top of your market.


10. Invest in Location Pages 


One of the most effective strategies that we have discovered for boosting local SEO is the use of service area pages on your business website. Also known as “areas served” pages, service area pages (SAPs) are a hybrid of sorts that combine content marketing strategies and landing pages.


Service area pages, depending on how a prospect searches, can serve as an alternative to your homepage. In other words, with good local SEO practices, someone searching for your services in their area may find your corresponding SAP before they find your homepage.

You can create location pages for each city or town you work in as well as for neighborhoods. The more of these pages you add to your site, the bigger the SEO boost you’re likely to get. Start creating your Service Area Pages by clicking here.


Get In Touch With Us



If you need help creating a new plumber website or redesigning your existing one, Strictly Plumbers has got you covered. We’ve helped over 300 plumbing business owners get more plumbing calls since 2017. Click here to order your new plumber website or schedule an appointment with our founder Tony Gee.


AI SEO For Plumbers

The Strictly Plumbers Guide to AEO & GEO: Why Your Business Can't Afford to Wait

By Tony Gee • March 10, 2026
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), and show you why immediate implementation is critical for your company's survival and growth.

PlumbLine: Revolutionizing Plumbing Businesses One Call At A Time

By Tony Gee • March 6, 2024
In the competitive world of plumbing services, standing out and offering unparalleled customer service can make all the difference. That's where PlumbLine comes in, a game-changing answering service designed specifically for plumbing companies. What sets PlumbLine apart is its innovative pricing model: charging exclusively per booked call. This approach not only ensures cost-effectiveness but also aligns directly with the success of your plumbing business. Tailored for Your Success Understanding the unique challenges plumbing companies face, PlumbLine offers a bespoke solution that caters specifically to the needs of this industry. Our service ensures that every call is answered with professionalism and expertise, acting as an extension of your own business. The per booked call model means you only pay for results, making it a risk-free investment in your company's growth and customer satisfaction. One of the standout features of our service is the ability to book appointments directly into your company's scheduling software. This seamless integration ensures that the booking process is as efficient and error-free as possible, further enhancing the customer experience and streamlining your operations. How PlumbLine Works PlumbLine employs a team of highly trained professionals 24/7/265, who understand the nuances of the plumbing industry. When a potential client calls, our representatives handle the call with the same care and knowledge as if they were your own employees. They are trained to not only answer general inquiries but also to effectively book appointments, ensuring that potential leads turn into actual business. This efficiency boosts your conversion rate and, ultimately, your bottom line. Cost-Effective and Efficient By charging only for booked calls, PlumbLine ensures that your marketing dollars are spent wisely. This pricing strategy eliminates the concern of paying for services that don't directly contribute to your revenue. It's a straightforward, transparent approach that benefits your business by directly linking our success to yours. This model encourages us to work harder for your business, as our growth is directly tied to your success. Benefits Beyond Savings Aside from the obvious financial benefits, partnering with PlumbLine brings numerous advantages to your plumbing business: **24/7 Availability:** Missed calls are missed opportunities. PlumbLine ensures you're always available to your customers, capturing leads even outside of regular business hours. **Professional Representation:** First impressions matter. Our team handles each call with the professionalism and courtesy your customers expect. **Direct Booking into Your Scheduling Software:** Streamline your appointment setting process with our direct booking feature, ensuring efficient scheduling and customer satisfaction. **Increased Conversion Rates:** With expert handling of inquiries and appointment bookings, you'll see a significant increase in conversion rates, driving more business your way. Join the PlumbLine Family  PlumbLine is more than just an answering service; it's a partner in your business's growth. Our unique pay-per-booked-call model, combined with our industry-specific expertise and direct booking capabilities, makes us the ideal choice for plumbing companies looking to enhance their customer service and increase their revenue. With PlumbLine, you're not just hiring an answering service; you're investing in a tailored solution that grows with your business. Contact us today to learn more about how we can help elevate your plumbing business to new heights.

How To Implement KPI’s Into Your Plumbing Business

By Tony Gee • January 19, 2024
How To Implement KPI’s Into Your Plumbing Business Are you feeling overwhelmed trying to boost your plumbing business's efficiency? Key Performance Indicators (KPIs) might be the solution you need. As a plumbing business owner, understanding and leveraging KPIs can significantly transform your operations. KPIs are insightful data points that offer an objective outlook on your plumbing business's performance, spotlighting areas that need enhancement. They serve as your guiding beacon towards achieving your business goals. By implementing KPIs, you can join the 60% of plumbing businesses that have seen a boost in their efficiency. But how can you accomplish this? In this blog, we’ll cover the various types of KPIs you should integrate into your plumbing business. Marketing KPIs A crucial aspect of running your plumbing business involves keeping an eye on your marketing efforts . Specifically, marketing Key Performance Indicators (KPIs) offer insights into the effectiveness of your marketing strategies and are critical in making informed business decisions. Here are some marketing KPIs that you should consider implementing in your plumbing business: Cost Per Impression: This KPI measures the cost incurred for every individual who sees your advertisement. It helps gauge the financial efficiency of your marketing campaigns and assists in budget optimization. Cost Per Click: This is the cost an advertiser pays each time a user clicks their online ad. It's an essential KPI for digital marketing as it helps assess the cost-effectiveness of your campaigns in driving user engagement. Cost Per Lead: This KPI quantifies the cost of acquiring a prospective customer. It's crucial for understanding the effectiveness of your lead generation efforts, helping to identify the most cost-effective marketing channels. Cost Per Conversion: Cost per Conversion or Cost per Acquisition, measures the cost associated with converting a lead into a paying customer. This KPI is crucial as it directly relates to the profitability of your marketing efforts. Acquisition Costs: This encompasses all costs incurred to acquire a new customer, from marketing and sales expenses to any additional costs associated with onboarding. It’s crucial to track this KPI to ensure the profitability of your customer acquisition strategies. Marketing KPIs serve as critical tools for evaluating the success of your marketing strategies, providing tangible metrics to assess cost-effectiveness, customer acquisition, and overall profitability. By regularly monitoring and analyzing these KPIs, you can make data-driven decisions that optimize your plumber marketing efforts, improve your lead generation, and ultimately increase your customer base. Dispatch KPIs Effective management of your dispatch operations is another crucial area where Key Performance Indicators (KPIs) can make a transformative impact on your plumbing business. Monitoring dispatch KPIs helps to manage your resources efficiently, ensuring jobs are completed promptly while minimizing costs. Here are some important dispatch KPIs to consider for your plumbing business: Total Daily Cost: This KPI calculates the total expenditure of your dispatch operations in a day. It's essential for tracking your daily operational costs and identifying opportunities for cost reduction. Type Of Plumbing Calls With Dispatch: This KPI categorizes the type of plumbing calls received and dispatched. It provides valuable insights into the most common issues your business is called to address, allowing for targeted training and resource allocation. Plumbing Appointments: This KPI tracks the number of plumbing appointments scheduled in a period. It provides a snapshot of your business activity level, helping to manage resources effectively and plan for peak periods. Cost Per Conversion/Scheduled Appointments: This KPI measures the cost incurred for every appointment scheduled through dispatch. It helps assess the cost-effectiveness of your dispatch operations and is useful for optimizing scheduling and improving profitability. Cost Per Acquisition/Sales And Invoicing: This KPI gauges the cost of acquiring a customer through the dispatch system, from the initial call through to invoicing. It offers insights into the cost efficiency of your sales process and aids in identifying areas for improvement. Cancellation Rate: This KPI calculates the percentage of scheduled appointments that are canceled. A high cancellation rate may indicate issues with scheduling or customer service, making this an essential KPI for improving customer satisfaction and retaining business. Regular monitoring and analysis of these Dispatch KPIs will enable you to manage your dispatch operations effectively, leading to improved customer service, operational efficiency, and profitability. Sales KPIs In the realm of plumbing business, sales Key Performance Indicators (KPIs) provide in-depth insights into your business's profit-generating performance. They help you understand the effectiveness of your sales strategies , identify opportunities for improvement, and maximize your profitability. Let's delve into some of the crucial sales KPIs that your plumbing business should consider: Plumbers KPIs: This KPI tracks the performance of individual plumbers in your team. It can include measurements like the number of jobs completed, customer satisfaction rate, and the value of invoices generated. Monitoring these metrics can help identify star performers and areas where training may be needed. Leads Run Per Day: This KPI quantifies the number of potential customers or leads engaged in a day. It's crucial for understanding the effectiveness of your lead generation efforts and can help in planning and resource allocation. Estimates And Invoices: This KPI records the number of estimates provided and invoices issued. It provides insights into your business's sales activities, helping to track your conversion rates and measure the effectiveness of your sales process. Type Of Plumbing Job: This KPI categorizes the types of jobs your business handles, such as drains, water gas, water heaters, spot repairs to reroutes and repipes, and water line spot lines converted to a reroute or a repipe. This data can help you understand your market better and optimize resource allocation based on demand. Drain Cleaning Converted To Drain Repair Or Trenchless: This KPI measures the conversion rate of drain cleaning jobs to drain repair or trenchless jobs. A higher conversion rate indicates successful upselling, contributing to increased profitability. Water Filtration Systems Sold: This KPI tracks the number of water filtration systems sold over specific time periods (daily, weekly, etc.). It's a key indicator of your product sales performance and can help identify trends and plan for inventory management. Average Invoice And Monthly Sales: This KPI calculates the average value of your invoices and total monthly sales. It's crucial for tracking your revenue performance and identifying any trends or potential issues impacting profitability. By implementing these sales KPIs and regularly monitoring them, you can gain valuable insights into your sales operations. It can help you streamline your processes, improve decision making, and ultimately drive your plumbing business towards success. Growth KPIs For a progressive plumbing business, growth Key Performance Indicators (KPIs) are of paramount importance. They provide insights into the success of your growth strategies and the return on your investments. Here are some crucial growth KPIs you should incorporate: Average Invoice Marketing VS. ROI In Marketing: This KPI compares the average income generated from invoices against the return on investment in marketing. This metric offers substantial insights into the effectiveness of your marketing efforts and their contribution to your business income. Number Of Jobs by Plumbers Per Day/Month: This KPI tracks the productivity of your workforce by quantifying the number of jobs handled per day or month. It can help monitor individual performance, plan work schedules, and identify areas for improvement. New Hires: Counting the number of new hires shows the expansion of your team, which reflects your company's growth and the need to meet increased demand. Number Of Plumbers: Keeping track of the size of your team gives you insights into your operational capacity and helps in manpower planning. Overhead VS. Profit: This KPI calculates the proportion of your income that goes towards overhead costs and compares it to your profit. A lower overhead-to-profit ratio indicates healthier business performance. Gross Profit Margin: Calculating your gross profit margin as a percentage shows the proportion of your revenue that remains after subtracting the cost of goods sold (including materials and gasoline). This KPI is vital for understanding your financial health. Operational Costs: This KPI tracks costs related to daily business functioning, such as materials, gasoline, etc., helping maintain cost efficiency. Growth Rate Percentage Per Year: This KPI measures the annual percentage increase in your business, providing an overall sense of your company's growth and helping set future goals. Utilizing a competent Customer Relationship Management (CRM) system like Jobber or Housecall Pro can significantly simplify tracking these KPIs. These CRMs facilitate easy monitoring with just a click of a button. They are essential tools to help track job tags and leads, providing valuable insights to assist in growing your plumbing business. In conclusion, the implementation and diligent tracking of KPIs is an essential step to unlocking the potential of your plumbing business. Leveraging these metrics allows for improved strategic decision making, enhanced operational efficiency, increased profitability, and robust growth. However, navigating these KPIs can be challenging without expert guidance. Tony Gee is a trusted plumbing business coaching expert. With over 15 years of experience as a plumber and a proven track record of helping over 450 businesses flourish, Tony offers valuable insight and practical methods for KPI implementation. Don't miss this opportunity to turbocharge your plumbing business' growth. Schedule an appointment today to grow your plumbing business and make more money.