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Engage Homeowners on Your Plumbing Facebook Business Page
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Engage Homeowners on Your Plumbing Facebook Business Page
Does your plumbing business struggle with low engagement on your Facebook posts? Do you wish you had more homeowners commenting, sharing, and reacting to your content you work hard to put out? What if your content could turn your audience into potential plumbing leads?
Keep reading for 5 ways you can engage your audience on Facebook, improve your brand awareness, and increase your chances of converting the homeowners on your page to future plumbing leads!
1. Show the Face Behind Your Facebook
Social media is becoming a powerful tool for plumbers to use to reach audiences, and more people are starting to build relationships with the businesses they follow. Homeowners want to see more than just what you can sell them; they want to see the plumber behind the project. Get personal with your Plumbing FB Page and post a picture of you and your family over the weekend. Show your audience that you have similar core values of family and commitment, and they’ll start seeing your plumbing company as more than just a business looking for a sale!
Strictly Plumbers does a great job of combining family values with business. For more methods on how plumbing business owners can generate more leads, click here.
2. Educate Your Audience
More and more people are using the Internet to find quick solutions to their plumbing problems, but what if all they needed was to follow your plumbing page to get the answers they search? Start using your FB platform to do more than just sell your services; educate your audience about simple plumbing problems, preventative maintenance, and anything that may be useful for them to know. Give the homeowners on your page a reason to keep liking and following your page, and chances are they will remember you later on when they come across a plumbing problem they can’t fix on their own.
3. Get to Know the Homeowners in Your Area
Just like with any relationship, you ask questions to learn more about another person; so why not apply this same method for your Plumbing Business? Show your audience that you’re genuinely interested in them by asking a question. It could be taking a poll on which football team is better, what vacation destination is the best for summertime, etc. Get creative and don’t be afraid to ask questions outside the realm of plumbing. A great example of this can be found on one of our posts we’ve made to help plumbing businesses drive more engagement on Facebook and generate more plumbing calls.
4. Share Your Interests
Some Plumbing Business Owners feel like they need to keep their business page strictly about plumbing. However, part of engaging your audience is letting your homeowners in on interest they made also have. This helps in building solid customer-business relationship within the relationship era we’re in today. Share your hobbies with your homeowners for a weekend post. Post a picture of you and your family out at the beach, watching a baseball game, and follow up with a question. People will see that they share common interests with the plumbing company they follow, and this will creative a positive, lasting impression!
5. Get Creative with Promoting
Once you’ve engaged enough with your audience, it’s time to promote your plumbing services; but don’t just post a stock photo of a drain cleaning job! Take your smartphone with you out in the field and take videos of you and your plumbers out on the job. Show your audience how hard you work, and they’ll remember you in the future. Also, keep up with the discounts! Homeowners love to know that they’re getting the best deal, so entice them to pick up the phone by offering coupons and new monthly discounts on your different services. Making these coupons and discounts click-to-call on your website also improves a plumbing company’s search engine optimization and makes the phone ring with more plumbing calls every day.
Remember Plumbing Business Owners: ENGAGE, ENGAGE, THEN PROMOTE.
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