Need a Better Plumbing Website?
Is Your Website Custom Made for Your Plumbing Business, and Does it Schedule You Enough Plumbing Calls?
A Website is an extension of your plumbing shop. With a solid website, homeowners are able to go online and view your services 24 hours a day.
Here are 10 of the best features and practices plumbing business owners can add to their website to optimize their business and generate more plumbing leads.
1 Click-to-call Coupons and Phone #s
Make sure your phone number is visible and big enough for the homeowner to see, whether they’re scrolling through their phones or viewing your website on a desktop. Have numbers and coupons that are click to call will make your plumbing business easier to get in contact with. The click to call buttons also optimize your website when using SEO. Coupons that are click-to-call are proven to generate more calls vs. print coupons.
2 Full list of services
Provide a full list of every service you provide, so that the homeowner can effortlessly look for an answer to their stressful plumbing problem. Services should be easily accessible on the menu page. Each page on your website should be at least 500+ words, enough content to explain each service and help for an optimized page and increase search engine optimization.
3. Original Photos & Video
You plumbing business is custom and unique. Your website should be no different. When designing/redesigning your website, make sure you have enough original photos and videos to use on every page of your website. They don’t all have to be professionally shot either; pictures of your plumbers on the job are perfect to use on your website to show off your equipment and skills in the field.
When adding your original photo and video to your plumbing website, make sure you’re now uploading a raw image. Optimized images affects the results for search engine optimization so that you can show up alongside competitors in your area.
4. User/Mobile Friendly
Does your website look great on desktop AND mobile? Statistics show that more and more homeowners are using their cell phones to scroll through Google and find your plumbing website. Have a mobile friendly website will make those click-to-call phone numbers and coupons even more effective. The homeowner can click those numbers and call you on the spot.
On the other hand, if your website is hard to read or difficult to navigate, homeowners are more likely to leave within the first few seconds of an impression.
5. Chat Bot
Some plumbing shops are open 24/7, but wouldn’t it be great to schedule leads in your sleep? A chat bat helps you keep customs engaged while on your website and is designed to answer plumbing questions and get your more scheduled calls.
Strictly Plumbers offers a custom made Plumber Bot that speaks plumber. Unlike normal chat bots, Plumber Bot is designed by a 15-year plumber and is guaranteed to answer, advise, and schedule plumbing calls with a homeowner.
6. Google Reviews and Testimonials
It’s easy for you to talk about why your plumbing business is the best, but it’s always better for customers to hear it from another homeowner. Having 5-star Google reviews on your website lets homeowners see how well you’ve been providing services in your area, and creates a positive impression of your plumbing business. Having the 5-stars plus a quote from a happy customer increases the reputation of your plumbing company.
7. Social Links
Do you want more reviews on Yelp, Facebook, or Google My Business? Having social media icons on your website that redirect to your social links is a great way for homeowners to follow you and like you on Facebook, recommend you on Yelp, or leave a great review on GMB.
8. Professional Logo
A professional, clear image of your business logo should be on every page of your website. A creative, unique logo will leave a lasting impression when a homeowner visits your website. Your logo or mascot should be as unique as you and your plumbing company. Logo design can increase brand awareness, but doesn’t always have to break your budget.
9. Make it Easy for Homeowners to Get in Contact
Does your contact form work properly? Does it have a map where homeowners can look and see the areas you serve? When having a website for your business, it is important to test your contact form and make sure it’s scheduling your leads. The homeowner should be able to leave their full name, phone number, email, a brief description of the plumbing problem, and a preferred time they want to receive a call from you.
10. Areas You Serve
On your footer, and on your Contact and About Us page, list out every area you serve. Make sure to include the cities and specify that you serve the surrounding areas as well, so that homeowners outside the city can still call and schedule a service.
11. SSL
Having a SSL certificate for your website is important for protecting your website’s security. Google has also prioritized website with SSL certificates for better search engine rankings. An SSL certificate protects the login information, credit card transactions, and adds extra online security and peace of mind when customers are visiting your website.
12. Have a Proper Footer
The bottom of your website, or at the very top, should have your name, address, and hours of operation clearly listed, along with another click-to-call phone number, and your contractor’s license depending where your plumbing business operates.
If you’re a plumbing business owner and you want a new website, or maybe you want an assessment of your plumbing website, schedule a FREE call with Tony Gee.
We also have 3 great options for Plumbing Website that are proven to make the phone ring, and can be paid off monthly.
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