Create More Engagement with Homeowners on Your Facebook Page
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Are you a plumbing business owner who struggles with getting good engagement on your Facebook page?
Visual content and storytelling are two of the most powerful trends in social media. 78% of consumers feel that businesses who take time to post creative content are businesses who are interested in building a good customer-client relationship.
In this blog, you will learn 10 FREE video ideas that you can use for your plumbing business to attract attention from homeowners so you can generate more plumbing leads for your business.
1. Create the Culture
Homeowners want to hire a company they can trust. You don’t even need state-of-the-art equipment; your smartphone is one of the best tools used to market your plumbing company. Take a video of what day-to-day life is like inside of a plumbing company. Show your journeymen and dispatchers smiling on the job. Homeowners will see your company’s values and remember you when they come across a future plumbing problem.
2. History of Your Plumbing Company
Whether your plumbing business is 1 year old or 40 years old, creating a video about the founding of your company will help homeowners
get a better understanding of your business.
If you’re the owner and you’re not comfortable in front of the camera, find an employee to explain when the pluming was founded, why you started plumbing, and how many years you’ve been in business.
3. Tutorials and How-To
Plumbers know more than homeowners when it comes to plumbing problems, plain and simple. Record a video of how to check the water pressure of a home, how to unclog a drain, or record yourself performing an annual water heater flush. Then, at the end of your video, promote your plumbing company. Educate your audience and leave a positive impression about your plumbing company.
4. Introduce Your Staff
Every week, have time where you can record a segment where a new staff member speaks about your plumbing business. Use your smartphone and have each staff member explain how many years they’ve worked for your company, and why they love working with you. Homeowners will get to see the person behind the business and will leave a lasting impression.
5. Customer Testimonials
Customer reviews are a way to let someone else explain why your plumbing company is the best. Customers may not always be comfortable to get in front of a camera, but you can always have a staff member who is comfortable to make a quick ‘thank you’ video calling out to the homeowner who left a great review.
6. Video for “About Us” Page
When a homeowner needs a plumber fast, they’re probably not going to take the time to read all that you’ve written out on your “About Us” page. Making a video eliminates the time spent on a potential customer learning about your company, and can also be a great video to have pinned on your plumbing business’ Facebook page.
7. Plumbing Jobs
When you finish a plumbing job that you’re proud of, do you take a picture? Why not take a quick video with your phone of you on site finishing the job? You can explain who you are, what you’re doing, and use the job as free promotion to talk about why you’re the best plumbing business in your area.
8. Van/Truck Tours
Homeowners take safety and sanitation in consideration when hiring a plumber. If you show your audience that you have a neat, sanitary, and well organized van or truck, they’ll appreciate the inside look of what a plumbing van/truck looks like, and you’ll leave a positive impression on potential customers.
9. Product Reviews & Tips
You’re the professional plumber in your area. Homeowners want to hear from the experts, so give them something to listen to by reviewing the latest water heaters, garbage disposals, and tips for maintaining the plumbing in their household. Make a video that you can put both on Facebook and your website. This way, you can optimize search engines so your plumbing business can dominate in your area.
10. When All Else Fails, Go Live!
Going live on your social platforms can be unnerving; you’re showcasing yourself in real time and you’re afraid you might not know what to say. Go live on site at your plumbing job, go live while you’re in the office, or go live with your staff. Going live on Instagram or Facebook lets your audience know that you’re active and ready to answer any questions or concerns.
Start thinking outside the box when making ideas to engage and grow your Facebook page. These 10 video ideas are just a few tips that will help supercharge your Facebook activity and help make your plumbing company the best in your area.
If you need help generating more plumbing leads and want to talk about our prices for the different services that we offer, Click Here to schedule a day and time for us to talk about your plumbing company and your goals so we can solidify a Plumbing Marketing BluePrint.
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