strictly_plumbers

How to Get More Plumbing Jobs Without Wasting Money on Bad Marketing

Tue, 31 Mar 2026 21:01:47 GMT

Many plumbing companies struggle with inconsistent call volume, rising ad costs, and marketing that promises results but delivers very little. One week, the schedule is full; the next, it’s quiet, and no one explains why.

At Strictly Plumbers Inc., we’ve worked with over 500 plumbing businesses since 2017 and seen the patterns firsthand. Studies show that over 70% of homeowners search online before hiring a plumber, yet most plumbing websites fail to convert those visitors into real calls. That’s where the gap lies.

We know how to make your phone ring with customers every day. We work with over 500+ large, medium & small Plumbing companies and provide prestige marketing services for Plumbers. Schedule your free marketing consultation now and learn how we can help!

In this blog, we break down what actually works based on real-world data, proven campaigns, and measurable results. You’ll learn the fundamentals of marketing services for plumbers that drive consistent leads, booked jobs, and real revenue without wasting money.

Why Most Plumbing Marketing Fails

Many plumbing companies invest in marketing but still struggle to generate steady calls and booked jobs. The problem is not effort, it is direction. When the strategy is built on the wrong foundation, results become unpredictable and frustrating. Here is why plumbing marketing fails for so many businesses and what is really happening behind the scenes.

Inconsistent leads
Many plumbers experience unpredictable lead flow, with busy weeks followed by slow periods. This happens when marketing lacks a stable system that consistently brings in high-intent customers. Without a reliable strategy, your schedule will always depend on chance instead of control.

Agencies don’t understand plumbing
A major reason plumbers struggle to get leads is that they work with agencies that treat plumbing as just another industry. Plumbing customers search with urgency and specific intent, which requires a different approach. When this is ignored, campaigns fail to connect with real buyers.

Focus on traffic, not revenue
One of the most common plumbing marketing mistakes is chasing website traffic instead of booked jobs. More visitors do not automatically mean more calls or revenue. What matters is attracting the right people who are ready to hire and turning them into paying customers.

No tracking means no clarity
Many plumbing businesses have no clear way to track where their leads are coming from. Without call tracking and data, it becomes impossible to know what is working and what is wasting money. This leads to poor decisions and continued frustration with marketing results.

After working with 500+ plumbers, we saw the same patterns…

What 500+ Plumbing Companies Taught Us (Core Insights)

After working with hundreds of plumbing companies across different markets, we started to see clear patterns in what drives real results. These are not theories. These are proven plumbing marketing strategies built from real campaigns, real data, and real revenue outcomes.

Speed to lead
Most plumbers focus on getting more website visitors, but the real difference comes from how fast you respond to incoming calls and leads. Studies show that over 70 percent of customers choose the first plumber who answers or calls back. In one campaign, simply reducing response time increased booked jobs by over 40 percent without increasing traffic.

Google Maps drives the majority of calls
A large percentage of plumbing leads come from local searches, especially “near me” queries. We consistently see that Google Business Profile listings generate more calls than websites when properly optimized. This is why strong local visibility is a core part of effective marketing for plumbers .

Reviews directly impact revenue
Plumbers with more high-quality reviews not only get more calls but also close at higher rates. Data shows that businesses with 50+ reviews can see up to 2 times more conversions compared to those with fewer than 10. Reviews build trust instantly and often determine who gets the job.

Missed calls equal lost money
Many plumbing companies lose thousands each month simply by missing calls or failing to follow up. One client discovered they were missing nearly 30 percent of inbound calls, which translated to tens of thousands in lost revenue. Adding a simple missed call text-back system recovered a significant portion of those jobs.

Your website should convert, not just exist
A good-looking website is not enough if it does not generate calls. High-performing sites focus on clear messaging, strong calls to action, and mobile responsiveness. Even slight improvements in conversion rates can have a major impact on overall plumbing business growth.

Cheap marketing often leads to expensive problems
Many plumbers try low-cost marketing solutions that promise quick results but deliver poor-quality leads. Over time, this leads to wasted budgets and frustration. Investing in the right strategy from the start produces more consistent and profitable outcomes.

Consistency beats short-term tactics
Successful plumbing companies do not rely on one channel or quick wins. They build systems that generate leads every day through SEO, local visibility, and paid ads. This consistent approach is what separates stable businesses from those that struggle month to month.

5 Core Marketing Services Every Plumber Needs to Make More Money

Most plumbers do not struggle because they lack skill. They struggle because their marketing is inconsistent, unclear, or built on the wrong foundation. After working with hundreds of plumbing companies, we have seen that success is not random. It comes from using the right combination of marketing systems that consistently generate calls and booked jobs.

If you want steady growth, you do not need to try everything. You need to focus on the five services that have proven to work across different markets and service areas. Below are the core marketing services every plumber needs to stay visible, competitive, and fully booked.

Plumber Web Design

Your website is not just an online brochure. It is your most important sales tool. When someone finds you through Google Business Profile for plumbers or clicks from local SEO for plumbers, your website is where they decide whether to call you or move on to the next company.

Most plumbing websites fail because they are slow, confusing, or lack clear calls to action. A high-performing plumbing website is built to convert plumber near me searches into real phone calls. That means fast loading speed, clear service pages, strong trust signals, and click-to-call buttons placed exactly where users need them.

The goal is simple. Turn every visitor into a potential job. When your website is designed correctly, it works for you around the clock, capturing leads even when you are out on a job or after hours. We offer modern plumber web design that gets potential clients searching for your services.

Plumber SEO, AEO and GEO

Search visibility is the backbone of consistent lead generation. When someone searches for a plumber, you need to show up at the exact moment they are ready to hire. That is where SEO for plumbing companies comes in. It helps your plumbing website rank on Google for high-intent searches that drive calls.

At Strictly Plumbers, our approach goes beyond traditional SEO. We combine plumbing AI SEO services with advanced strategies like GEO for plumbers and AEO for plumber searches. This means optimizing your presence not just for search engines, but also for AI-driven results and location-based queries that dominate today’s search behavior.

Our SEO also includes deep Google Business Profile optimization, which plays a major role in local rankings. We have developed a strategy specifically for plumbers that focuses on service authority, location signals, and conversion-focused content.

The result is simple. You do not just rank your plumbing website. You attract the right customers who are ready to book.

Google PPC and LSA

If you want immediate results, paid advertising is one of the fastest ways to generate calls. Google Ads for plumbers allow you to appear at the top of search results when customers are actively looking for services. These are not casual visitors. These are people with urgent problems who are ready to hire.

Plumbing PPC campaigns, when set up correctly, target high-intent keywords such as emergency plumbing leads. This ensures your budget focuses on clicks more likely to lead to real jobs.

Local Services Ads also play a major role. LSA for plumbers puts your business in front of customers with the Google Guaranteed badge, which builds instant trust. This increases the likelihood of calls and booked appointments.

The key is not just running ads. It is about managing them properly, tracking every call, and optimizing cost per job so you get the highest return on your investment.

Yelp Advertising For Plumbers

Yelp remains one of the most powerful platforms for service-based businesses, especially in competitive markets. Many homeowners use Yelp to compare options, read reviews, and choose a plumber they can trust.

As a certified Yelp advertising partner, Strictly Plumbers helps plumbing companies turn Yelp into a consistent source of inbound calls. We optimize your profile, position your business effectively, and run targeted campaigns that put you in front of customers actively searching for plumbing services.

The advantage of Yelp advertising is intent. These users are not browsing. They are ready to hire. When your profile is properly optimized and supported by strong reviews, it becomes a powerful driver of high-quality leads.

With the right strategy, Yelp can become a reliable channel that supports your overall marketing system and keeps your phone ringing.

Business Coaching and Sales Training For Plumbers

Marketing does not end when the phone rings. What happens after the call determines whether you win or lose the job. That is why business coaching and sales training are essential parts of a successful plumbing marketing system.

We work with plumbing companies to improve how they handle calls, price jobs, and communicate value to customers. Small improvements in these areas can lead to significant increases in conversion rates and overall revenue.

Many plumbers invest in marketing but miss opportunities due to missed calls, weak communication, or inconsistent follow-up. By strengthening your sales process, you maximize the value of every lead that comes in.

This is where real growth happens. When marketing and sales work together, you do not just get more calls. You turn more of those calls into paying customers and long-term business.

The Plumbing Revenue System

Most marketing agencies focus on traffic. More clicks, more impressions, more visitors. But traffic alone does not pay the bills. What matters is how that traffic turns into real jobs and real revenue. That is where our plumbing lead generation system stands out.

At Strictly Plumbers Inc., we focus on the full pipeline. Every successful campaign follows a clear flow. Traffic turns into leads. Leads turn into calls. Calls turn into booked jobs. Booked jobs turn into revenue. If any part of this chain is broken, you lose money.

Our plumber marketing system is built to strengthen every step. We bring in high-intent traffic through search, ads, and local visibility. Then we convert that traffic into leads using optimized websites and strong calls to action. From there, we help improve call handling and follow-up so more inquiries turn into booked appointments.

Here is what that looks like in real numbers. A plumbing company might generate 1,000 monthly visitors. If their website converts at just 3 percent, that is 30 leads. If only half of those leads call, they end up with 15 conversations.

Now, imagine improving each stage. Increase conversion to 6 percent, improve call handling, and suddenly those same 1,000 visitors can produce 40 to 50 real job opportunities. That is not luck. That is a well-structured plumbing sales funnel designed to capture, convert, and close. We do not just bring traffic. We build a system that turns attention into consistent, predictable revenue.

Why is Strictly Plumbers Different?

Most agencies talk about clicks, impressions, and rankings. But plumbing companies do not run on metrics. They run on calls, booked jobs, and revenue. That is where Strictly Plumbers Inc. stands apart.

Strictly Plumbers was built by Tony Gee, a plumber with 15 years of real field experience. That foundation changes everything. Instead of guessing what works, we understand how customers think, how they search, and what makes them pick up the phone.

Over the years, we have worked with more than 500 plumbing companies, helping them fix broken marketing systems and turn them into predictable revenue streams. Our approach to marketing for plumbers is simple. Focus on what actually drives business growth. That means more calls, better-quality leads, and higher-ticket jobs.

We are not just plumbing marketing experts. We are partners in your growth. Our strategies are built around real data, real campaigns, and real case studies that show what is possible when marketing is done right.

Ready to Fix What’s Holding Your Plumbing Business Back?

If your marketing feels inconsistent, unpredictable, or simply not delivering the results you expected, you are not alone. Many plumbing companies invest in plumbing marketing services but never see the return they should. That is the gap we help close.

There is a better way to generate more plumbing leads without wasting time or money on ineffective strategies. When your marketing is built correctly, it creates steady plumbing growth and gives you control over your schedule and revenue.

Book a free marketing consultation with Strictly Plumbers Inc. today. We will walk you through what is working, what is missing, and exactly how to turn your marketing into a system that consistently brings in calls and booked jobs.

The Strictly Plumbers Guide to AEO & GEO: Why Your Business Can't Afford to Wait

Tue, 10 Mar 2026 17:39:09 GMT

As a marketing agency founded by a 15-year plumbing veteran, we've seen it all. We know what makes the phone ring and what makes a plumbing business thrive. Today, a seismic shift is happening in digital marketing that every plumbing company needs to understand. Traditional search engine optimization (SEO) is no longer enough. The rise of AI-powered answer engines like ChatGPT, Google AI Overviews, and Perplexity has created a new digital frontier.

This isn't a distant trend to watch; it's an immediate imperative. This guide, from the experts at Strictly Plumbers, will break down Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), and show you why immediate implementation is critical for your company's survival and growth.

The New Digital Frontier: What are AEO and GEO?

The way customers find and choose a plumber is changing overnight. Instead of scrolling through pages of search results, they're now asking AI assistants direct questions and getting immediate, synthesized answers. AEO and GEO are the new rules of the game, and at Strictly Plumbers, we've developed the playbook to ensure your business is the one that gets recommended.

Understanding Answer Engine Optimization (AEO)

Answer Engine Optimization (AEO) is the practice of structuring and optimizing your digital content so that AI-powered platforms can easily find, interpret, and present it as a direct answer to a user's query [1]. The core focus of AEO is clarity . It’s about making sure your business information—your services, service areas, contact details, and even your pricing—is accurate, consistent, and perfectly clear to the AI systems that are now directing customers.

Understanding Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is the next level. It focuses on optimizing your brand’s entire digital footprint to influence the outputs of generative AI models [1]. While AEO is about providing the right facts, GEO is about building credibility and authority. It’s about creating the kind of content and online reputation that positions your plumbing company as the undisputed leader in your area, making it a no-brainer for generative AI to recommend your services.

AEO vs. GEO vs. SEO: What's the Difference?

While they all work together, these three disciplines have very different jobs. Traditional SEO gets you on the list. AEO and GEO make you the answer . Here’s how we at Strictly Plumbers see the difference:

Feature

SEO (Search Engine Optimization)

AEO (Answer Engine Optimization)

GEO (Generative Engine Optimization)

Primary Goal | Rank on a search engine results page (SERP) | Become the direct answer to a query | Influence AI-generated content and recommendations

Focus | Keywords, backlinks, technical site health | Structured data, factual accuracy, clarity | Brand authority, expertise, credibility

User Interaction | User clicks a link to find information | User receives a direct answer without clicking | User has a conversation with an AI assistant

Key Metric | Organic traffic, keyword rankings | Citation frequency, visibility in AI answers | Brand mentions, sentiment in AI responses

The Urgency: Why Plumbing Companies Must Act Now

The window of opportunity to dominate the AI-driven search landscape is closing fast. For a local plumbing business, the stakes are incredibly high. Waiting one to two years to implement AEO and GEO strategies is a risk you can't afford to take.

The Winner-Take-All Local Market

Traditional search might show ten plumbers on the first page. In the world of AI, that's ancient history. An AI assistant will typically recommend only two or three providers when asked for a local recommendation [3]. This creates a winner-take-most environment where being one of the top-mentioned businesses is everything. If your company isn't in that first AI-generated list, you are invisible to a huge and growing number of potential customers.

The Trust Factor: AI as the New Word-of-Mouth

Consumers are putting their trust in AI recommendations at a rate that rivals personal referrals [3]. When an AI assistant suggests your plumbing service, it’s like getting a glowing recommendation from a trusted friend. This builds instant credibility, shortens the sales cycle, and delivers higher-quality leads to your door.

The Early Mover Advantage

The simple truth is that most local service businesses are asleep at the wheel when it comes to AEO and GEO. This is a golden opportunity. As Microsoft's experts have pointed out, "The ones who move now won’t just be discoverable when it matters. They’ll be the benchmark everyone else is catching up to" [1]. By implementing AEO and GEO strategies today, you can cement your plumbing company as the authority in the AI's "mind," making it much harder for your competitors to ever catch up.

How AI Selects the Winners: Understanding the Ranking Signals

To win in the age of AI, you need to know how to play the game. At Strictly Plumbers, we've cracked the code on the signals that answer and generative engines use to rank service providers. These platforms are designed to be helpful and trustworthy, and they look for specific cues to decide which businesses to recommend.

Authority and Third-Party Validation

AI engines rely heavily on what others say about you. They look for mentions of your business in reputable online sources, like local news articles, industry publications, and professional directories. Positive reviews on platforms like Google, Yelp, and Angi are pure gold. Every positive mention and five-star review is a vote of confidence that tells the AI you're a trusted and respected local business.

Demonstrated Expertise and Specialized Knowledge

Generic content is dead. AI engines are smart enough to know the difference between real expertise and fluff. Plumbing companies that publish detailed, helpful content—like blog posts on common plumbing problems, video tutorials on simple fixes, or in-depth articles on new technologies—will win. This kind of content proves to the AI that you're a knowledgeable resource, making it far more likely to recommend your services.

Consistency and Recency

Consistency is king. Your company's name, address, phone number (NAP), and services must be identical across your website, social media, and online directories. Any inconsistency can confuse the AI and hurt its trust in your business. On top of that, AI engines love businesses that are active and up-to-date. Regularly updating your website, publishing new content, and staying active on social media all signal that your business is current and relevant.

Your AEO/GEO Playbook: The Strictly Plumbers 6-Step Implementation Guide

Getting started with AEO and GEO doesn't have to be complicated. At Strictly Plumbers, we've developed a proven 6-step process to help our clients dominate the AI-driven search landscape.

1. Conduct a Comprehensive Digital Audit

First, we do a deep dive into your existing digital presence. We hunt down and fix any inconsistencies in your NAP information across all platforms. We analyze your website's content to make sure it's accurate, up-to-date, and showcases your expertise. We also identify opportunities to create new, in-depth content that answers the specific questions your customers are asking.

2. Dominate Local Search

For plumbers, local visibility is everything. We make sure your Google Business Profile is perfectly optimized with accurate information, high-quality photos, and a steady stream of positive reviews. We also build out location-specific pages on your website for every city and neighborhood you serve. This helps the AI understand your exact service area and recommend your business to local customers.

3. Embrace an "Answer-First" Content Strategy

We help you shift your content strategy from a keyword-focused approach to an "answer-first" approach. We figure out the questions your potential customers are asking and create content that directly answers them. We use clear, concise language and structure your content in a way that's easy for both people and AI to understand.

4. Implement Structured Data (Schema Markup)

Structured data, or schema markup, is a type of code that we add to your website to help search engines understand your content on a deeper level. By implementing schema markup for your services, service areas, customer reviews, and other key information, we give the AI a crystal-clear overview of your business, making it a prime candidate for relevant answers.

5. Cultivate a 5-Star Review Profile

We work with you to actively encourage your happy customers to leave reviews on Google, Yelp, and other important platforms. Positive reviews are a massive signal of trust and credibility to both potential customers and AI engines. We also help you manage your online reputation by responding to all reviews, both positive and negative, in a professional and timely manner.

6. Build Authority Through Content and PR

We help you position your company as the go-to expert in your local plumbing market. We'll help you create a blog and regularly publish high-quality content that shows off your expertise. We can also help you create video content, like how-to guides or interviews with your expert technicians. We'll even help you find opportunities for media coverage in local news outlets and industry publications. Every piece of content and media mention builds your authority and increases your chances of being recommended by AI.

Frequently Asked Questions (FAQs)

Q: Is SEO dead?

A: No, SEO isn't dead, but the game has changed. Traditional SEO is still important, but it's no longer enough. AEO and GEO are now essential parts of a winning digital marketing strategy.

Q: How long does it take to see results from AEO and GEO?

A: Like traditional SEO, AEO and GEO are long-term plays. It can take a few months to see significant results. But the plumbers who start now will have a massive head start on the competition.

Q: Can I do AEO and GEO myself, or do I need to hire an agency?

A: While you can try to tackle some of this yourself, the AEO and GEO landscape is complex and always changing. Partnering with a specialized agency like Strictly Plumbers, that lives and breathes the plumbing industry, ensures you get the best results. We know what works because we've been in your shoes.

Conclusion: The Future is Now

The rise of answer and generative engines is a fundamental shift in how people find and choose a plumber. This isn't a trend you can afford to ignore. The time to act is now. By embracing AEO and GEO, you can position your business as a trusted authority, dominate your local market, and secure a prosperous future in the age of AI. At Strictly Plumbers, we have the expertise and the industry knowledge to make it happen. Contact us today to learn how we can help you win in this new digital landscape.

References

[1] Myers, J. (2026, January 6). From Discovery to Influence: A Guide to AEO and GEO . Microsoft Advertising Blog. Retrieved from https://about.ads.microsoft.com/en/blog/post/january-2026/from-discovery-to-influence-a-guide-to-aeo-and-geo

[2] Ashbridge, Z. (2026, January 6). Answer engine optimization trends in 2026: How AEO is transforming the landscape . HubSpot Blog. Retrieved from https://blog.hubspot.com/marketing/answer-engine-optimization-trends

[3] Ngu, T. (2026, February 1). Why AEO Matters More for Service Businesses: The Complete Guide to Answer Engine Optimization . Hashmeta. Retrieved from https://hashmeta.com/blog/why-aeo-matters-more-for-service-businesses-the-complete-guide-to-answer-engine-optimization

PlumbLine: Revolutionizing Plumbing Businesses One Call At A Time

Wed, 06 Mar 2024 23:17:37 GMT

In the competitive world of plumbing services, standing out and offering unparalleled customer service can make all the difference. That's where PlumbLine comes in, a game-changing answering service designed specifically for plumbing companies. What sets PlumbLine apart is its innovative pricing model: charging exclusively per booked call. This approach not only ensures cost-effectiveness but also aligns directly with the success of your plumbing business.

Tailored for Your Success

Understanding the unique challenges plumbing companies face, PlumbLine offers a bespoke solution that caters specifically to the needs of this industry. Our service ensures that every call is answered with professionalism and expertise, acting as an extension of your own business. The per booked call model means you only pay for results, making it a risk-free investment in your company's growth and customer satisfaction.

One of the standout features of our service is the ability to book appointments directly into your company's scheduling software. This seamless integration ensures that the booking process is as efficient and error-free as possible, further enhancing the customer experience and streamlining your operations.

How PlumbLine Works

PlumbLine employs a team of highly trained professionals 24/7/265, who understand the nuances of the plumbing industry. When a potential client calls, our representatives handle the call with the same care and knowledge as if they were your own employees. They are trained to not only answer general inquiries but also to effectively book appointments, ensuring that potential leads turn into actual business. This efficiency boosts your conversion rate and, ultimately, your bottom line.

Cost-Effective and Efficient

By charging only for booked calls, PlumbLine ensures that your marketing dollars are spent wisely. This pricing strategy eliminates the concern of paying for services that don't directly contribute to your revenue. It's a straightforward, transparent approach that benefits your business by directly linking our success to yours. This model encourages us to work harder for your business, as our growth is directly tied to your success.

Benefits Beyond Savings

Aside from the obvious financial benefits, partnering with PlumbLine brings numerous advantages to your plumbing business:

**24/7 Availability:** Missed calls are missed opportunities. PlumbLine ensures you're always available to your customers, capturing leads even outside of regular business hours.

**Professional Representation:** First impressions matter. Our team handles each call with the professionalism and courtesy your customers expect.

**Direct Booking into Your Scheduling Software:** Streamline your appointment setting process with our direct booking feature, ensuring efficient scheduling and customer satisfaction.

**Increased Conversion Rates:** With expert handling of inquiries and appointment bookings, you'll see a significant increase in conversion rates, driving more business your way.

Join the PlumbLine Family

PlumbLine is more than just an answering service; it's a partner in your business's growth. Our unique pay-per-booked-call model, combined with our industry-specific expertise and direct booking capabilities, makes us the ideal choice for plumbing companies looking to enhance their customer service and increase their revenue.

With PlumbLine, you're not just hiring an answering service; you're investing in a tailored solution that grows with your business. Contact us today to learn more about how we can help elevate your plumbing business to new heights.

How To Implement KPI’s Into Your Plumbing Business

Fri, 19 Jan 2024 22:29:42 GMT

How To Implement KPI’s Into Your Plumbing Business

Are you feeling overwhelmed trying to boost your plumbing business's efficiency? Key Performance Indicators (KPIs) might be the solution you need. As a plumbing business owner, understanding and leveraging KPIs can significantly transform your operations. KPIs are insightful data points that offer an objective outlook on your plumbing business's performance, spotlighting areas that need enhancement. They serve as your guiding beacon towards achieving your business goals. By implementing KPIs, you can join the 60% of plumbing businesses that have seen a boost in their efficiency. But how can you accomplish this? In this blog, we’ll cover the various types of KPIs you should integrate into your plumbing business.

Marketing KPIs

A crucial aspect of running your plumbing business involves keeping an eye on your marketing efforts . Specifically, marketing Key Performance Indicators (KPIs) offer insights into the effectiveness of your marketing strategies and are critical in making informed business decisions. Here are some marketing KPIs that you should consider implementing in your plumbing business:

Cost Per Impression: This KPI measures the cost incurred for every individual who sees your advertisement. It helps gauge the financial efficiency of your marketing campaigns and assists in budget optimization.
Cost Per Click: This is the cost an advertiser pays each time a user clicks their online ad. It's an essential KPI for digital marketing as it helps assess the cost-effectiveness of your campaigns in driving user engagement.
Cost Per Lead: This KPI quantifies the cost of acquiring a prospective customer. It's crucial for understanding the effectiveness of your lead generation efforts, helping to identify the most cost-effective marketing channels.
Cost Per Conversion: Cost per Conversion or Cost per Acquisition, measures the cost associated with converting a lead into a paying customer. This KPI is crucial as it directly relates to the profitability of your marketing efforts.
Acquisition Costs: This encompasses all costs incurred to acquire a new customer, from marketing and sales expenses to any additional costs associated with onboarding. It’s crucial to track this KPI to ensure the profitability of your customer acquisition strategies.

Marketing KPIs serve as critical tools for evaluating the success of your marketing strategies, providing tangible metrics to assess cost-effectiveness, customer acquisition, and overall profitability. By regularly monitoring and analyzing these KPIs, you can make data-driven decisions that optimize your plumber marketing efforts, improve your lead generation, and ultimately increase your customer base.

Dispatch KPIs

Effective management of your dispatch operations is another crucial area where Key Performance Indicators (KPIs) can make a transformative impact on your plumbing business. Monitoring dispatch KPIs helps to manage your resources efficiently, ensuring jobs are completed promptly while minimizing costs. Here are some important dispatch KPIs to consider for your plumbing business:

Total Daily Cost: This KPI calculates the total expenditure of your dispatch operations in a day. It's essential for tracking your daily operational costs and identifying opportunities for cost reduction.
Type Of Plumbing Calls With Dispatch: This KPI categorizes the type of plumbing calls received and dispatched. It provides valuable insights into the most common issues your business is called to address, allowing for targeted training and resource allocation.
Plumbing Appointments: This KPI tracks the number of plumbing appointments scheduled in a period. It provides a snapshot of your business activity level, helping to manage resources effectively and plan for peak periods.
Cost Per Conversion/Scheduled Appointments: This KPI measures the cost incurred for every appointment scheduled through dispatch. It helps assess the cost-effectiveness of your dispatch operations and is useful for optimizing scheduling and improving profitability.
Cost Per Acquisition/Sales And Invoicing: This KPI gauges the cost of acquiring a customer through the dispatch system, from the initial call through to invoicing. It offers insights into the cost efficiency of your sales process and aids in identifying areas for improvement.
Cancellation Rate: This KPI calculates the percentage of scheduled appointments that are canceled. A high cancellation rate may indicate issues with scheduling or customer service, making this an essential KPI for improving customer satisfaction and retaining business.

Regular monitoring and analysis of these Dispatch KPIs will enable you to manage your dispatch operations effectively, leading to improved customer service, operational efficiency, and profitability.

Sales KPIs

In the realm of plumbing business, sales Key Performance Indicators (KPIs) provide in-depth insights into your business's profit-generating performance. They help you understand the effectiveness of your sales strategies , identify opportunities for improvement, and maximize your profitability. Let's delve into some of the crucial sales KPIs that your plumbing business should consider:

Plumbers KPIs: This KPI tracks the performance of individual plumbers in your team. It can include measurements like the number of jobs completed, customer satisfaction rate, and the value of invoices generated. Monitoring these metrics can help identify star performers and areas where training may be needed.
Leads Run Per Day: This KPI quantifies the number of potential customers or leads engaged in a day. It's crucial for understanding the effectiveness of your lead generation efforts and can help in planning and resource allocation.
Estimates And Invoices: This KPI records the number of estimates provided and invoices issued. It provides insights into your business's sales activities, helping to track your conversion rates and measure the effectiveness of your sales process.
Type Of Plumbing Job: This KPI categorizes the types of jobs your business handles, such as drains, water gas, water heaters, spot repairs to reroutes and repipes, and water line spot lines converted to a reroute or a repipe. This data can help you understand your market better and optimize resource allocation based on demand.
Drain Cleaning Converted To Drain Repair Or Trenchless: This KPI measures the conversion rate of drain cleaning jobs to drain repair or trenchless jobs. A higher conversion rate indicates successful upselling, contributing to increased profitability.
Water Filtration Systems Sold: This KPI tracks the number of water filtration systems sold over specific time periods (daily, weekly, etc.). It's a key indicator of your product sales performance and can help identify trends and plan for inventory management.
Average Invoice And Monthly Sales: This KPI calculates the average value of your invoices and total monthly sales. It's crucial for tracking your revenue performance and identifying any trends or potential issues impacting profitability.

By implementing these sales KPIs and regularly monitoring them, you can gain valuable insights into your sales operations. It can help you streamline your processes, improve decision making, and ultimately drive your plumbing business towards success.

Growth KPIs

For a progressive plumbing business, growth Key Performance Indicators (KPIs) are of paramount importance. They provide insights into the success of your growth strategies and the return on your investments. Here are some crucial growth KPIs you should incorporate:

Average Invoice Marketing VS. ROI In Marketing: This KPI compares the average income generated from invoices against the return on investment in marketing. This metric offers substantial insights into the effectiveness of your marketing efforts and their contribution to your business income.
Number Of Jobs by Plumbers Per Day/Month: This KPI tracks the productivity of your workforce by quantifying the number of jobs handled per day or month. It can help monitor individual performance, plan work schedules, and identify areas for improvement.
New Hires: Counting the number of new hires shows the expansion of your team, which reflects your company's growth and the need to meet increased demand.
Number Of Plumbers: Keeping track of the size of your team gives you insights into your operational capacity and helps in manpower planning.
Overhead VS. Profit: This KPI calculates the proportion of your income that goes towards overhead costs and compares it to your profit. A lower overhead-to-profit ratio indicates healthier business performance.
Gross Profit Margin: Calculating your gross profit margin as a percentage shows the proportion of your revenue that remains after subtracting the cost of goods sold (including materials and gasoline). This KPI is vital for understanding your financial health.
Operational Costs: This KPI tracks costs related to daily business functioning, such as materials, gasoline, etc., helping maintain cost efficiency.
Growth Rate Percentage Per Year: This KPI measures the annual percentage increase in your business, providing an overall sense of your company's growth and helping set future goals.

Utilizing a competent Customer Relationship Management (CRM) system like Jobber or Housecall Pro can significantly simplify tracking these KPIs. These CRMs facilitate easy monitoring with just a click of a button. They are essential tools to help track job tags and leads, providing valuable insights to assist in growing your plumbing business.

In conclusion, the implementation and diligent tracking of KPIs is an essential step to unlocking the potential of your plumbing business. Leveraging these metrics allows for improved strategic decision making, enhanced operational efficiency, increased profitability, and robust growth. However, navigating these KPIs can be challenging without expert guidance. Tony Gee is a trusted plumbing business coaching expert.

With over 15 years of experience as a plumber and a proven track record of helping over 450 businesses flourish, Tony offers valuable insight and practical methods for KPI implementation. Don't miss this opportunity to turbocharge your plumbing business' growth. Schedule an appointment today to grow your plumbing business and make more money.

5 Ways To Get Plumbing Calls With Google

Tue, 16 Jan 2024 21:36:32 GMT

As a plumbing business owner, you may often find yourselves stumped on how to attract more calls and expand your client base. One of the key solutions lies in the realm of cyberspace - Google. With the internet being the go-to resource for 90% of consumers looking for plumbers in the past year, and 33% looking every day, it's clear that Google's reach is unparalleled. This search engine handles over 3.5 billion searches daily, making it one of the best platforms for getting plumbing leads. In this blog post, we'll delve into five strategic ways you can harness Google to increase your plumbing calls and take your plumbing business to new heights.

1. Google Guarantee

Google Guarantee is a certification program offered by the world's most popular search engine, Google. It is a powerful tool designed to boost customer trust and confidence in local businesses, like plumbing services. To qualify for the Google guarantee program, the plumbing business owner must go through an extensive screening process, which includes background checks and license verification. Once approved, their business will receive a "Google Guaranteed" badge on their Google My Business listing, indicating that they have met Google's stringent criteria for quality and reliability.

Why Is This Important For Plumbing Business Owners?

Increased Credibility: The "Google Guaranteed" badge acts as a stamp of approval from Google and serves as a powerful tool to build trust with potential customers.
Improved Visibility : Businesses with the Google Guarantee badge are displayed at the top of search results, increasing their visibility and chances of being contacted by potential leads.
Higher Conversion Rates: The Google Guarantee program instills confidence in customers, making them more likely to choose a "Google Guaranteed" business over competitors.
Better Reputation Management : With the ability to claim refunds for unsatisfactory service, businesses are incentivized to maintain high-quality standards and respond promptly to customer complaints.

Google Guarantee can significantly impact your plumbing business. It helps attract more calls, sets your plumbing business apart from competitors, and strengthens customer trust in your services. So if you're looking to increase your plumbing calls and elevate your business, enrolling in the Google Guarantee program is a strategic move worth considering. So why wait? Contact us for professional help with setti for Google Guarantee today

2. Google PPC

Google PPC (Pay-Per-Click) is a digital marketing strategy where advertisers pay a fee each time their advertisement is clicked by a user on Google's search engine. This marketing model essentially buys visits to your site, instead of attempting to earn them organically. Here's how it works:

You create an ad and bid for it to be shown in Google's search results.
When someone searches a keyword related to your business (e.g., "plumbing services near me"), your ad may appear on the top of the search results.
Each time your ad is clicked, leading the user to your website, you pay a small fee to Google.

Why Is Google PPC Important For Plumbing Business Owners?

Increased Exposure: Google PPC helps your plumbing services appear at the top of Google search results, effectively increasing your online visibility.
Targeted Advertising: You can specify the keywords that trigger your ads, ensuring that they are shown to potential customers actively looking for a plumbing service.
Cost-effective: You only pay when a user clicks on your ad, guaranteeing that your marketing budget is spent on leads that show interest in your services.
Measurable Results: Google provides detailed analytics for your PPC campaigns, allowing you to understand what's working and where improvements can be made.

In the competitive industry of plumbing services, Google PPC can be a game-changer. It not only boosts your online presence but also brings in high-quality leads that can convert to actual service calls. With a well-structured PPC campaign, you can effectively maximize your return on investment, attract more calls, and grow your plumbing business.

3. Google Business Profile

Formerly known as "Google Maps," Google Business Profile is a free tool that allows you to manage your online presence across Google, including Search and Maps. This is how it works:

You start by creating or claiming your Google Business Profile.
Next, you can update your profile with compelling information such as your business address, hours of operation, contact information, and photos of your plumbing services.
Once your profile is live, potential customers can easily locate your plumbing services on Google Search and Maps.
There is also an option to respond to customer reviews, post updates, and even allow customers to book services directly from your profile.

How Does Google Business Profile Help You Get More Plumbing Calls?

Increased Visibility: Google Business Profile puts your plumbing business on the map, quite literally. Potential customers in your area can easily find your services when they search on Google.

Established Trust: Customer reviews on your Google Business Profile foster trust and confidence in your services. A well-maintained profile with positive reviews can greatly influence the decision-making process of potential customers.

Direct Contact: Your Google Business Profile provides customers with your contact information, making it simple for them to call or book your services.

Insights and Analytics: Google Business Profile offers insights into how customers are interacting with your profile, helping you understand what's working and where improvements can be made

Google Business Profile is an invaluable tool for plumbing businesses. It not only enhances your visibility but also helps convert online searches into actual service calls. If you're looking to expand your reach and get more calls, optimizing your Google Business Profile should be your next step.

4. Organic SEO

Organic SEO (Search Engine Optimization) is the practice of optimizing your website and content to improve its visibility in search engines. Unlike paid advertising strategies, organic SEO focuses on achieving high search engine rankings through non-paid, or "organic," methods. This involves:

Keyword Research: Identifying the keywords and phrases potential customers are using when looking for plumbing services.
On-Page SEO: Optimizing your website's content, title tags, URLs, and image alt text to align with these keywords.
Off-Page SEO: Building high-quality backlinks from other websites to increase your site's credibility and ranking.

Why Is Organic SEO Vital For Plumbing Business Owners Seeking More Plumbing Calls?

Sustained Online Presence: Organic SEO helps your website rank higher in search engine results over time, providing a sustainable online presence. Unlike paid ads, the effects of SEO are long-term and continue even after you stop optimizing.
Cost-Effective Marketing: While initial SEO efforts may require an investment, its long-term nature makes it more cost-effective than continually paying for ads.
High-Quality Traffic: Organic SEO targets users actively searching for plumbing services, resulting in high-quality traffic and a higher likelihood of converting visitors into calls.
Trust and Credibility: Websites that rank high in organic search results are often perceived as reliable and credible, which can increase the likelihood of customers choosing your service over others. Organic SEO plays a significant role in increasing your plumbing calls by improving your website's position in search engine results. With strategic keyword use, high-quality content, and continuous optimization, you can enhance your online visibility, attract more potential customers, and ultimately, receive more service calls.
Retargeting on the Google Network

Retargeting, also known as remarketing, is a powerful online marketing tool that allows you to stay connected with your target audience, even after they leave your website . Retargeting is a technique used to display targeted ads to users who have previously visited your website or shown interest in your plumbing services. These ads appear when they browse other websites within the Google Display Network or use Google Search.

How Does Retargeting Work?

Cookie-Based Technology: When a user visits your plumbing website, a small piece of code (often referred to as a cookie) is placed on their browser. This cookie informs Google to show them your retargeting ads.
Ad Placement: Your retargeted ads will appear to this user as they browse different websites within the Google Network, reminding them of your plumbing services and prompting them to revisit your site.

Why is Retargeting Important for More Plumbing Calls?

Increased Brand Exposure: The more your potential customers see your brand, the more familiar they become with your business. This familiarity can result in them choosing your service when they need a plumber.
Highly Targeted Ads: Retargeting allows you to show specific ads based on the user's behavior on your site. For instance, if they viewed a particular service, you can retarget them with ads related to that service.
Improved Conversion Rates: Not all users will convert on their first visit. Retargeting keeps your brand at the forefront, increasing the likelihood of them returning to your site and converting to a service call.
Cost-Effective: With retargeting, you're specifically targeting users who have shown interest in your services, making your marketing efforts more efficient and cost-effective.

Retargeting on the Google Network offers a better opportunity for your plumbing business to maintain visibility and stay top of mind. This strategy is a powerful way to transform your first-time website visitors into repeat visitors and eventually into customers, thereby increasing your plumbing calls.

How To Get More Plumbing Jobs With Yelp/ What To Expect When You Hire Us

Sat, 13 Jan 2024 00:50:48 GMT

In today's digital world, every successful plumbing business recognizes the importance of a solid online presence, and Yelp plays a significant role in online marketing. Yelp, as a trusted platform, serves as a beacon attracting prospects searching for reliable plumbing services. However, navigating through the intricate realm of Yelp advertising calls for professional expertise. That’s where Strictly Plumbers, a certified Yelp advertising partner, comes into play.

Our team is dedicated to helping you maximize Yelp to its full potential, ultimately leading to an influx of high-quality leads and more jobs. We understand the practicalities of Yelp inside out, and our proven strategies are designed to catapult your plumbing business to new heights. In this blog, we will explore what to expect when you hire Strictly Plumbers to manage your Yelp ads, providing insights into our tried-and-true methodology that ensures your business stands out in the crowded plumbing market.

The Onboarding Process

Onboarding is a crucial phase in our partnership—it's where we lay the foundation for your success. Our team works closely with you to understand your business, define your goals, and tailor a Yelp advertising strategy that fits your needs. Let's walk through the steps of our onboarding process:

Step 1: Filling Out The Onboarding Form

This form is designed to gather detailed information about your company, such as your budget, working hours, services, target cities, and zip codes. We also pinpoint three main services you'd like to highlight. During this process, you'll have a one-on-one meeting with Vivi to fill out the form together and ensure all information is accurate.

Step 2: Setting Up The Ads on Yelp

The next phase involves setting up your ads on Yelp. We use screen sharing to involve you in this process, ensuring you understand how your ads are being created. Using the information provided on the onboarding form, we select an ad photo, create compelling ad text, and choose relevant keywords. Yelp generates keywords based on your services, which we then boost or block, depending on their relevance. We focus on boosting between 4 to 9 keywords to optimize your ad spend.

Step 3: Setting Up the Ad Goal

We then define your ad goal, which could either be receiving calls, messages, or both. This choice depends on your preference.

Step 4: Choosing the Target Location

Next, we input your 25 target areas based on either zip codes or a defined radius. We typically recommend choosing by zip codes to help you attract higher-quality jobs.

Remember, all these settings can be changed in a future meeting with Viviana, except for budget changes, which must be initiated at the beginning of the month to avoid overspending.

Our onboarding process is transparent, collaborative, and designed to set you up for success on Yelp. By understanding your business and goals, we lay a solid foundation for a successful advertising campaign.

Working on the Profile

Aside from setting up the ads, we put immense effort into optimizing your Yelp profile. Here are some key aspects that we focus on:

Yelp Connect: This feature is only available to clients who spend a minimum of $2400 on ads. Yelp Connect acts as a news feed that keeps the consumer updated about what's happening in your company. This ensures your potential customers stay engaged and informed about your latest offerings or updates.

Logo: We update your logo on your Yelp profile. The presence of a professional and attention-grabbing logo not only enhances the visual appeal of your profile but also strengthens your brand identity.

Business Highlights: This feature allows you to highlight up to 6 different aspects of your business, such as emergency services. It helps to draw attention to the unique selling points of your services.

Portfolio: Think of your portfolio as an album. We set up your portfolio with 6 albums and incorporate SEO-rich copy along with the images, all tailored to your specific business locations. This custom branding ensures alignment with Yelp's algorithms, optimizing your campaign for better results.

Call To Action (CTA): The CTA is a customizable button, aimed at encouraging customers to reach out to your business directly.

Videos: We create a custom branded 30-second video that highlights your specials, services, and a CTA. For a high-quality video, we rely on you to provide numerous photos that can be used effectively.

Check-in Offer: This feature is not available for HVAC and water filtration system services. It prompts the consumer to leave a review. However, it's important to note that Yelp strictly prohibits asking, soliciting, or incentivizing reviews.

Frequency of Posting: For new clients, we post in the portfolio, photos, videos section, and Yelp Connect every single week for the first three months. This regular posting fills your profile with branded, SEO-rich content. After the first three months, we limit the posting to twice a month, including the maintenance of your 6 portfolios. This strategy keeps your profile updated while not overwhelming your audience.

Our focus is not only on setting up your Yelp ads but also on creating and managing a Yelp profile that effectively represents your brand and services. By implementing these strategies, we aim to enhance your online presence and boost your customer engagement on Yelp.

Monthly Yelp Meetings

Our partnership extends beyond the initial onboarding process with regularly scheduled Yelp meetings. We conduct these meetings every month, on the same day and at the same time, providing a predictable and consistent touchpoint for continued collaboration. During these meetings, we delve into the performance of your Yelp ads, analyzing the effectiveness of your campaign and addressing any arising concerns.

This is also an ideal platform for making strategic changes to enhance the effectiveness of your campaign—such as adjusting your Call to Action (CTA) to align with seasonal trends or upcoming promotions. If you have a Customer Relationship Management (CRM) system like HousecallPro or ServiceTitan, we kindly request access. This allows us to track the return on investment (ROI) of your Yelp ads more accurately, offering insights into the efficiency of your ad spending.

These monthly Yelp meetings are an excellent opportunity for us to catch up, revisit your goals, and make data-driven decisions to propel your plumbing business forward. They reinforce the collaborative nature of our partnership and help ensure your Yelp campaign remains a strong and dynamic tool in your marketing arsenal.

How Do We Communicate?

Our communication with clients is fundamental to ensuring a successful partnership. We utilize a robust communication tool, Basecamp, to ensure seamless and efficient communication. When you become our client, we create a project specifically for you within Basecamp. This project includes different message boards categorized according to various aspects of our partnership such as "Yelp Partnership", "Billing", and "Photo Expectation".

Here, you can post your queries, expectations, or feedback, and our team will promptly respond. One of the key advantages of using Basecamp is that it eliminates the hassle of email communication. With Basecamp, you don't need to worry about emailing us or awaiting our response via email. We are committed to responding timely and effectively to all your queries on Basecamp. This approach ensures transparency, timeliness, and effectiveness in our communication, paving the way for a productive partnership.

The Keyword Analytics Feature: Why it is important for your campaign

The Keyword Analytics feature is a powerful tool that is now exclusively available to Yelp advertising partners, such as Strictly Plumbers. Simply put, Keyword Analytics is a feature that provides us with a list of the most frequently searched keywords on Yelp. This insightful tool is instrumental in identifying and selecting the most effective keywords to boost your Yelp posts.

In operation, Keyword Analytics works by examining the search behavior of Yelp users. By providing us with a list of popular search terms, we can adjust and align your Yelp posts to these keywords, ensuring your content resonates with what potential customers are actively searching for.

The importance of the Keyword Analytics feature lies in its profound impact on your campaign's visibility and reach. By aligning your Yelp posts with the most searched keywords, your content becomes more appealing in Yelp's organic search results. This strategy ensures that your posts are more visible to users searching for services similar to yours, resulting in a higher volume of calls. In this way, Keyword Analytics enables us to optimize your Yelp campaign to attract a larger audience and, ultimately, drive more business your way.

The Yelp Auto Responder: Why You Need it

In the digital age, speed and efficiency are key to winning customers. This is where the Yelp Auto Responder comes into play. The Auto Responder is an intelligent bot designed to instantly, and around the clock, respond to all Yelp messages for your plumbing business. It can provide customized quotes based on the specifics mentioned in each message, ensuring a personalized and quick response for potential customers.

The utility of this tool can't be overstated. It creates a significant competitive advantage by enabling faster response times and increasing the likelihood of converting messages into scheduled jobs.

Below are the primary features that our Yelp autoresponder bot offers:

Instant 1-minute responses: Even after hours when staff is not active on Yelp, our bot is working, ensuring a quick and immediate response to your customer's queries.
Smart keyword-based replies: The bot is designed to tailor each reply based on the keywords detected in the customer's message. This results in more relevant and personalized responses.
Automated follow-ups: Our bot can send up to 5 automated follow-up messages, significantly increasing the chances of converting a potential lead into a customer.
Customized quotes: Instead of generic responses, the bot can provide quotes based on the details mentioned in the customer's initial request.
Stopwords Identification: The bot has the ability to identify and ignore irrelevant messages using stopwords, ensuring your time and resources are focused on potential leads.
Easy setup: The setup process is straightforward and requires only 10 minutes. No technical skills are needed to get your auto responder up and running.

Our Yelp Auto Responder is a vital tool for enhancing your customer engagement on Yelp. By providing instant, smart, and customized responses, it accelerates your response time, making your plumbing business stand out from the competition.

Leveraging the power of Yelp for your plumbing business can revolutionize your reach and customer engagement. We have all the necessary tools, training and expertise to optimize your campaigns, enhance customer interactions, and drive more business your way. Don't let your plumbing business blend into the background. Stand out from the crowd by enlisting our proven Yelp advertising services. Schedule an appointment with our Yelp Marketing Expert, Viviana , for more information and to get started. Your business deserves the best – and we're here to deliver it.

Important Update: Google Business.Site Websites Discontinuing

Tue, 09 Jan 2024 17:05:41 GMT

We have some important news from Google that might be relevant to your online presence, but rest assured, it will not affect your current website managed by us at Strictly Plumbers.

Google has recently announced that it will be discontinuing the Business.Site websites as of March 1, 2024. These were automatically generated websites linked to Google Business Profiles. If you recall, these were the subdomain sites like localbizname.business.site that Google offered as part of its business listing services.

However, we want to assure you that this change will have no impact on your website or SEO efforts managed by Strictly Plumbers. Your website, hosted on our robust platform, remains unaffected and will continue to operate as usual. Our team is dedicated to ensuring your online presence is not only maintained but also continuously optimized for the best possible performance.

We're reaching out with important news from Google that might be relevant to your online presence, but rest assured, it will not affect your current website managed by us at Strictly Plumbers.

As for the Google update, starting from March 1, 2024, any traffic to these Business.Site websites will be redirected to the Google Business Profile of the respective business. Then, on June 10, 2024, these sites will be entirely out of service. This decision comes in the wake of Google selling Google Domains to Squarespace, indicating a shift in their business strategy.

For those who have used the Business.Site feature, Google suggests updating your Business Profile with a different website link and offers alternatives like Wix, Squarespace, GoDaddy, Google Sites, Shopify, or WordPress for website creation.

Please remember, these changes are specific to the Google Business.Site websites and do not impact your existing website with us. At Strictly Plumbers, we are committed to ensuring your digital marketing strategy remains seamless and effective. Should you have any concerns or require further information, our team is here to provide comprehensive support.

Thank you for your continued trust in Strictly Plumbers. Let's keep plumbing the depths of success together!

Strictly Plumbers Marketing Team

How To Convert More Messages Into Scheduled Plumbing Jobs On Yelp

Mon, 20 Nov 2023 23:12:03 GMT

How To Convert More Messages Into Scheduled Plumbing Jobs On Yelp

Scheduling plumbing jobs is a crucial part of running a successful plumbing business. Many plumbing business owners struggle to convert the leads and messages they get on Yelp into actual booked jobs. This results in lost revenue and missed opportunities. However, with the right tools and strategies, it is possible to dramatically increase the number of scheduled jobs from Yelp messages. In this blog post, we will discuss an effective solution—using a Yelp autoresponder bot to respond to messages instantly and convert more of those messages into booked plumbing jobs.

Try our Yelp autoresponder free the first month.

The Importance of a Yelp Auto Responder for Plumbing Businesses

Yelp is a great source of leads for local plumbing businesses. Customers frequently send messages asking for quotes or looking to book a plumber. However, responding to these messages in a timely manner takes a lot of time and effort. Plumbing business owners often don't have the capacity to respond to every single message right away. This results in missed opportunities as potential customers don't hear back and go with another plumbing company.

According to a recent survey, only 54% of service businesses respond to Yelp messages within 24 hours. That leaves a lot of potential jobs on the table. Even when they do respond, business owners struggle to provide customized quotes and capture the lead. Without a system in place, converting Yelp messages into actual scheduled jobs is challenging.

This is where implementing a Yelp auto responder bot can make a big difference. An intelligent bot can respond to all Yelp messages instantly, 24/7. It can provide customized quotes based on the specifics mentioned in each message. This solution enables plumbing business owners to respond faster than competitors and convert more messages into scheduled jobs.

Primary Features of Our Yelp Auto Responder

Our Yelp auto responder bot provides the following key benefits:

Instant 1 minute responses, even after hours when staff is not active on Yelp
Smart keyword-based replies tailored to each message
Up to 5 automated follow-up messages to boost conversion rates
Customized quotes based on details in the customer's initial request
Ability to identify and ignore irrelevant messages using stopwords
Easy 10-minute setup, no technical skills required

Let's look at how each of these capabilities helps convert more Yelp messages into plumbing jobs for your business.

Instant Responses

The biggest advantage of a Yelp bot is instantaneous responses. The bot can reply to messages even at 2 AM when your staff is asleep! Getting back to potential customers within 1 minute increases the odds of converting that lead. Quick responses make your business look extremely responsive compared to competitors who take hours or days to reply.

Smart Keyword-Based Replies

The bot can be programmed to send relevant responses based on keywords in the customer's message. For instance, if a customer sends the message "How much would it cost to fix a leaky pipe?", the bot can identify the keywords "leaky pipe" and automatically send a template response with your prices for that service. This ensures every message gets a tailored response increasing conversion rates.

Personalized Quotes

You can configure the bot to embed the customer's name when sending quotes. So instead of a generic "Here are our prices", the customer gets a personalized "Hi John, here is a quote for fixing your leaky pipe." Small personalizations like this help build rapport and nudge the customer towards booking.

Ignore Irrelevant Messages

Our Yelp Auto Responder is also equipped with stopword functionality. If there are services you do not provide, you can set these as stop words, and the bot will ignore requests containing them. This feature helps streamline your response process, allowing focus on viable job opportunities.

Easy Setup

Our Yelp bot is designed to be set up in a 10-minute session without any technical skills needed. You simply define the keywords and templates for the bot to identify and respond. It takes just 1 minute to activate the bot and have it start replying to messages automatically.

In conclusion, implementing a Yelp autoresponder bot can be a game-changer for converting messages into plumbing jobs. Response time and customization are key. The bot enables your business to respond instantly, customize quotes, send follow-ups, and filter out tire kickers. This solution can help capture more leads and grow your plumbing business.

Try our Yelp autoresponder free the first month.

Revitalizing Your Plumbing Business with a Cutting-Edge Website by Strictly Plumbers

Thu, 09 Nov 2023 20:55:31 GMT

Are you leveraging the full potential of your online presence? In today's digital marketplace, your plumbing business's website acts as more than just a digital brochure; it's a gateway to growth and customer engagement. Strictly Plumbers specializes in transforming outdated plumbing websites into state-of-the-art platforms that captivate and convert. Let's dive into how a refreshed website design can be a game-changer for your plumbing business.

The Digital Front Door to Your Plumbing Services

Consider your website the digital front door to your plumbing services. It's often the first handshake with potential clients, and in a world where first impressions are pivotal, an outdated website can be a silent business killer. Strictly Plumbers is dedicated to crafting websites that not only look professional but also resonate with trust and authority. A sleek, modern design paired with a user-centric interface can significantly uplift your brand's image and help you stand out in the competitive plumbing landscape.

The Art of Attraction: Website Aesthetics and Functionality

A visually stunning plumbing website design is a must, but it's the seamless functionality that keeps potential customers around. Strictly Plumbers focuses on creating a harmonious balance between aesthetics and usability. Our approach ensures that your value proposition shines brightly, trust signals such as certifications and accolades are highlighted, and customer testimonials are strategically placed to establish credibility. We design with the customer journey in mind, ensuring that every click brings them closer to choosing your services.

Mobile-First: Catering to the On-the-Move Customer

With the surge in mobile usage, a mobile-responsive website is not just an option—it's imperative. Strictly Plumbers ensures that your website is optimized for every screen, providing a flawless experience whether your customers are on a desktop or on their smartphones. This responsiveness not only caters to the convenience of your clients but also aligns with search engine preferences, potentially boosting your site's ranking and visibility.

SEO: The Backbone of Your Online Visibility

At Strictly Plumbers, we understand that a beautiful website won't help if no one can find it. That's why we integrate plumbing SEO best practices into every layer of your website's design. From keyword-rich content that speaks to your audience's needs to meta tags that catch search engine algorithms' attention, we ensure that your plumbing business becomes a go-to resource for both search engines and potential customers.

Selecting a Web Design Partner: Strictly Plumbers' Commitment

Choosing the right plumbing web design agency is crucial, and Strictly Plumbers is committed to being the perfect partner for your plumbing business. Our portfolio is a testament to our expertise in creating websites that not only look great but perform exceptionally. We prioritize your business goals , ensuring that every design choice aligns with your vision for growth and customer engagement.

Social Proof: The Influence of Customer Testimonials

Incorporating social proof is a powerful way to build trust. Strictly Plumbers helps you leverage this by integrating genuine customer reviews and testimonials into your website. These elements act as a persuasive force, reassuring potential clients of your expertise and service quality.

CTAs: Your Conversion Catalysts

A well-placed call-to-action can transform a visitor into a lead. We craft compelling CTAs that stand out and encourage engagement, whether it's to book a service or get in touch for a quote. Our strategic CTA placements are designed to guide your visitors smoothly through the conversion funnel.

Tracking Success: The Metrics That Matter

Once your website is live, Strictly Plumbers doesn't just walk away. We help you track vital metrics to measure your website's performance and its impact on business growth. Understanding these analytics allows for continuous optimization, ensuring that your website remains a robust tool for lead generation and customer acquisition.

Embark on Your Website Transformation Journey

Updating your plumbing website design is not just about keeping up with trends; it's about taking a strategic step towards business expansion. Strictly Plumbers is here to ensure that your website is not just a reflection of your business but a pivotal growth engine.

Ready to revitalize your plumbing business with a website that performs as well as your services?

Reach out to Strictly Plumbers , and let's embark on this transformative journey together. Your path to a high-performing website begins with us.

How to Choose the Best Business Coach for Your Plumbing Business

Fri, 03 Nov 2023 19:21:36 GMT

Are you a plumbing business owner tired of wrestling with the intricacies of running your venture? Do you feel overwhelmed with the managerial side of your business and wish you could just focus on the plumbing work you love? If your answer to these questions is yes, then hiring a business coach for your plumbing business may be the solution you need. A business coach can provide you with the essential guidance to streamline your operations, optimize your marketing strategies, and navigate the challenges of the industry with ease. Allow us to introduce Tony Gee, a former plumber with 15 years of hands-on experience in the field who transitioned into business coaching, specifically catering to plumbing businesses. Tony understands the ins and outs of running a successful plumbing business, and he's here to share his wisdom with you. In this blog post, we’ll be diving into 10 tips for hiring the best business coach for your plumbing business , so you can make an informed decision and turbocharge your plumbing venture.

Tip 1: Identify Your Specific Needs

Before embarking on your search for a business coach, it's essential to pinpoint your plumbing business's specific needs. Are you looking to increase your client base through better plumber marketing strategies ? Perhaps you need to optimize your financial management or improve leadership skills within your team. Clarifying your needs will guide you in selecting a coach with the precise expertise to address your challenges effectively.

Tip 2: Prioritize Industry Experience

Look for a business coach with industry-specific experience, particularly in the plumbing or home services field. A coach with a background in your industry can provide insights and strategies that are directly relevant to your business's unique challenges, allowing for more effective guidance.

Tip 3: Certifications And Qualifications Matter

Ensure that your chosen business coach possesses relevant certifications and qualifications. These credentials provide assurance that the coach has received proper training and possesses the necessary skills to provide effective guidance. It's an important indicator of their professionalism and expertise. For example, Tony Gee is certified by the PHCC and highly skilled when it comes to helping plumbers grow their plumbing businesses. In fact, he has trained thousands of plumbers on sales training and has also given sales training presentations for plumbers at PHCC.

Tip 4: Seek References And Case Studies

Request references from previous clients and ask the coach for case studies that demonstrate their track record of helping businesses get more plumbing calls . Speaking with these references allows you to gain valuable insights into the coach's effectiveness, their coaching style, and the tangible results achieved by past clients.

Tip 5: Compatibility Is Key

The relationship you build with your business coach is integral to your success. During an initial consultation or meeting, assess whether you have good chemistry and effective communication with the coach. Being able to communicate openly and feeling comfortable in the coach-client relationship is crucial for productive coaching sessions.

Tip 6: Set Clear Expectations

Clear and transparent communication is vital to ensuring a successful coaching relationship. Define your expectations and goals for the coaching engagement, outlining what you hope to achieve. Discuss practical matters such as the frequency and duration of plumber coaching sessions , as well as the payment structure, to establish a clear understanding of what the coaching partnership entails.

Tip 7: Budget Wisely

Determine your budget for business coaching. While it's an investment in the growth and improvement of your plumbing business, it's important to find a coach whose fees align with your financial capabilities. A sustainable budget ensures that you can continue to benefit from coaching without financial strain.

Tip 8: Understand Coaching Styles

Different coaches employ various coaching styles, ranging from being more directive, where they provide specific guidance and recommendations, to a facilitative approach, which focuses on helping you find your own solutions. Some coaches use a blend of these styles. Select a coach whose coaching style aligns with your preferences and needs.

Tip 9: Evaluate The Track Record

Research the coach's track record and inquire about their past successes in helping businesses. Look for evidence of tangible results such as increased profitability, business expansion, or improvements in key performance indicators. This track record will provide confidence in the coach's ability to guide your plumbing business to success.

Ready to take your plumbing business to new heights? Don't miss the chance to benefit from Tony Gee's invaluable experience and expertise. Schedule an appointment with Tony today or call us at 1 (858) 412-0813 and embark on a journey to transform your plumbing business. Whether you're seeking to overcome challenges, improve profitability, or enhance your leadership skills, Tony can provide the guidance you need.

Plumbing Marketing Blueprint

Fri, 22 Sep 2023 00:09:41 GMT

Are you a plumbing business owner trying to crack the code to a steady stream of leads? Does it feel like your hard-earned skills are getting lost in the vast plumbing sea? Don't worry, you're not alone. Many plumbing business owners face the same challenge of getting their phones to ring and their emails to ping with potential clients. But fear not, because we've got the game-changing solution you've been searching for – the Plumbing Marketing Blueprint!

Let's face it – the plumbing world is highly competitive. With so many options out there, how do you make sure your business gets noticed? That's where our Plumbing Marketing Blueprint comes in. Think of it as your trusty roadmap, guiding you through the twists and turns of modern marketing. No need for fancy jargon or complex strategies – we're here to break it down into simple, actionable steps that any plumber can follow.

Why is the Strictly Plumbers Plumbing Marketing Blueprint a Game-Changer?

Imagine having a toolbox filled with strategies tailored specifically to your plumbing business. From leveraging social media to dominating local search results, we've got the inside scoop on what works and what doesn't. Our founder, Tony Gee was a plumber for 15 years before cracking the code on plumber marketing. We therefore understand the unique challenges your plumbing business is facing, and our blueprint is specially designed to address them head-on.

No more throwing money at ads that don't convert. No more spending hours on marketing tactics that yield lukewarm results. Our plumbing marketing blueprint is all about efficiency – giving you the tools you need to get more plumbing calls and make more money!

But that's not all. We're not just going to hand you a blueprint and leave you to figure it out. We'll be right there with you, offering insights, tips, and success stories from fellow plumbers who've turned their businesses around using our strategies.

So, if you're ready to say goodbye to the feast-or-famine cycle of plumbing leads, if you're ready to see your business grow and thrive, then the Plumbing Marketing Blueprint is your answer. Get ready to unlock the floodgates of success – it's time to make a splash in the plumbing world!

Types of Plumbing Marketing Strategies

In the world of plumbing marketing, there are two powerful avenues to explore: Online Marketing Strategies and Offline Marketing Strategies . Online methods include all the digital marketing techniques such as, plumbing web design, social media marketing, PPC SEO and more to attract customers. On the other hand, Offline marketing strategies rely on traditional tactics like networking, print materials, and community outreach. Let's navigate through both to create a holistic plumbing marketing blueprint that leaves no pipe unturned!

A. Online Marketing Strategies

Ready to navigate the dynamic realm of online marketing? We've got your back! From dominating Google searches to conquering social media, let's dive into some effective strategies that'll have your plumbing business riding the digital waves.

1. Google Marketing

When it comes to plumbing marketing, Google is your trusty compass in the vast digital sea. Think about it – whenever someone has a plumbing emergency or is searching for plumbing services, where's the first place they turn? You got it, Google! This search engine giant holds the key to unlocking a flood of potential customers. Let's break down the different Google marketing techniques that can skyrocket your plumbing business's visibility and get those phones ringing:

Local Service Ads: Rise Above the Rest

These ads are the golden ticket to appearing at the very top of Google search results. When someone in your area searches for "emergency plumber" or "clogged drain fix," your business is showcased front and center. Customers get to see your business details, ratings, and reviews, making it easier for them to choose your services.

Pay Per Click (PPC): Instant Visibility, Controlled Spending

With Plumber PPC ads , you create targeted ads that appear when users search for specific keywords (e.g., "plumbing services in [your city]"). You only pay when someone clicks on your ad, ensuring that you're spending money on potential customers who are genuinely interested. These ads can be customized based on location, so you're reaching people who are in your service area and more likely to become paying clients.

Search Engine Optimization (SEO)

SEO is the magic wand that helps your plumbing business shine in the online world. Picture this: when someone types "plumber near me" or "fix leaky faucet" into Google, SEO is what decides whether your business shows up on the first page or gets buried under a pile of other search results.

Higher rankings mean more trust from potential customers – after all, Google wouldn't recommend you if you weren't a reliable option. While Plumber SEO takes time to bear fruit, the long-term benefits are undeniable, as your website becomes a go-to resource for plumbing information and services.

Retargeting Ads: Stay on Their Minds

Have you ever browsed a website and then noticed ads from that same site following you around online? That's retargeting! It keeps your plumbing business in the minds of potential customers who have had contact with your website. Even if they didn't make an immediate call, retargeting ads remind them about your services, increasing the likelihood that they'll remember you when they do need a plumber.

2. Social Media Marketing

Social media platforms are a great way to connect with potential customers and showcase your plumbing expertise. From eye-catching photos of your work to sharing plumbing tips, social media platforms like Facebook, Instagram, and even TikTok offer a direct line to your audience, keeping your business fresh in their minds.

Facebook Marketing : Engage your community on Facebook. Share plumbing tips, behind-the-scenes peeks, and customer success stories. You'll build trust while keeping your business fresh in their minds.
Instagram Marketing : Instagram lets you visually display your expertise. Show off your finest work and even the quirky side of your team – people love authenticity!
TikTok Marketing : Embrace the trendiest platform! Create short, fun videos showcasing plumbing hacks or bloopers. TikTok's youthful audience can bring in a fresh wave of potential customers.

3. Directory Listings: Becoming the Local Hero - bullet points

Don't underestimate the power of directory listings! Directory listings significantly enhance local visibility, making your plumbing services more accessible to potential customers in your area. When someone urgently needs a plumber to fix a leaky faucet or address a plumbing emergency, they often turn to online directories like Yelp, Angie's List, or Google My Business. Having your business listed on these platforms ensures that your contact information and services are readily available, increasing the likelihood of being contacted.

Directory listings help build trust and credibility. These platforms often feature customer reviews and ratings. Positive reviews showcase your reliability and expertise, assuring potential clients that they can count on your services. This trust factor can be a deciding factor for customers when choosing a plumber.

.Here’s a list of the top 10 directories where plumbers can list their company:

Yelp : A well-known platform for reviews and recommendations, Yelp is a crucial directory for plumbers. Strictly Plumbers is a trusted Yelp advertising partner . As an agency partner, we have access to Yelp's unique advertising solutions, including custom ads, financial incentives, enhanced profile features, VIP support, and more. If you're interested in exploring Yelp's advertising solutions with Strictly Plumbers for your business, contact us today!
Angie's List : This directory emphasizes trusted and vetted service providers, making it a go-to for homeowners.
HomeAdvisor : A platform that connects homeowners with qualified professionals, including plumbers.
Thumbtack : Ideal for reaching out to potential customers actively seeking plumbing services.
Google My Business : A Google listing ensures you appear in local search results, a common starting point for those seeking services.
Yellow Pages : Despite the digital age, Yellow Pages remains a trusted source for finding local businesses, including plumbing services.
Better Business Bureau (BBB) : BBB accreditation adds credibility to your business, attracting customers looking for trustworthy plumbers.
Nextdoor : A neighborhood-focused platform that helps you connect with local residents in need of plumbing services.
Chamber of Commerce : Joining your local chamber provides networking opportunities and enhanced visibility in your community.
Houzz : Ideal if you specialize in plumbing for home renovations or design, as it targets homeowners interested in remodeling.

Strictly Plumbers Yelp Partnership

Strictly Plumbers is a verified Yelp Advertising Partner, which means we can help you maximize your Yelp presence. With our expertise, you can harness the power of Yelp to attract more local customers and build trust through positive reviews. Contact us to explore your unique Yelp Advertising solutions.

4. Hire a Plumber Marketing Agency

Not sure where to start? Consider a plumber marketing agency like Strictly Plumbers. We specialize in marketing for plumbing businesses. We’ve helped over 450 plumbing business owners generate leads and make money. Our founder, Tony Gee was a plumber for 15 years before he cracked code on plumber marketing. Schedule a marketing consultation today .

5. Email Marketing

Email marketing is a great way of keeping your customers on the loop. Send out newsletters, promotions, and tips to keep your business on their radar. It's a direct line to their inbox and a great way to stay engaged.

6. Geo-Targeting

Geo-targeting takes online marketing to the local level. By tailoring your online ads to specific geographic areas, you're reaching potential customers in your immediate service area. This means your plumbing business pops up exactly when people nearby are searching for plumbing help.

7. YouTube Marketing

YouTube isn't just for funny videos – it's a goldmine for sharing your plumbing expertise. Creating "how to" and quick tip videos establishes you as an authority in the field. When people watch you fix a leak or explain a common plumbing issue, they'll be more likely to trust you with their own plumbing problems.

Whether you're embracing Google, mastering social media, or tapping into directories, these approaches will make your plumbing business stand out in the digital plumbing landscape.

B. Offline Marketing Strategies

While the digital world is essential, offline marketing strategies have their own charm when it comes to connecting with your local community. These tactics tap into the power of in-person interactions and traditional methods to spread the word about your plumbing business. Let's explore the various offline marketing methods:

1. Business Coaching

Business coaching programs like Strictly Plumbers Business Coaching , NextStar Networking, and PHCC are like seasoned navigators for your business journey. They provide insider insights, connections, and strategies that can steer your plumbing enterprise toward resounding success.

2. Strategic Partnerships and Vendors

Forge partnerships with complementary businesses like HVAC companies, general contractors, real estate agents, and local eateries. Collaborate on projects, cross-promote services, and tap into each other's customer base for a win-win scenario.

3. Networking Groups

Join networking groups like your local chamber of commerce, VNIs, LETIP, or MeetUp. These gatherings facilitate face-to-face interactions with fellow local business owners, opening doors for referrals and community engagement.

4. Radio and TV Advertising

Consider local radio or TV spots to reach a wider audience. Craft catchy messages that highlight your plumbing expertise and offer special deals to grab listeners' attention.

5. Local Magazines and Newspapers

Advertise in local magazines or newspapers to get your services in front of a captive local audience. Feature your success stories, provide plumbing tips, or offer exclusive discounts to pique readers' interest.

6. Traditional Mail, Door Hangers, and Business Cards: Tangible Reminders

Send out mailers, door hangers, or leave behind business cards to remind locals of your services. A physical reminder can be surprisingly effective in a digital age.

7. Billboards

Leverage billboards in high-traffic areas to create a lasting impression. Keep your message simple, eye-catching, and easy to remember.

8. Local Sponsorship

Sponsoring a local school or sports team not only supports your community but also gets your name out there. Your logo on jerseys or banners can be a great way to increase visibility.

9. Advertise on Your Van

Turn your plumbing van into a rolling advertisement. With a clear call-to-action and contact information, your van becomes a mobile marketing tool wherever it goes.

Embrace these offline strategies to cultivate strong community connections, stand out from the crowd, and make a lasting impression on your local audience.

When it comes to plumbing marketing that works, look no further than Strictly Plumbers! As your dedicated marketing partner, we specialize in helping plumbers generate more leads, get more calls, and make more money. Don't wait – schedule a plumbing marketing appointment with us today and let's turn those plumbing dreams into a reality!

Navigating the Revamped System for Reviving Suspended Google Business Profiles

Thu, 21 Sep 2023 15:59:25 GMT

Google is ushering in a revamped method for reviving suspended or disabled Google Business Profiles (GBP) in the European Union. This change is expected to be implemented worldwide in due course.

Previously, the process was straightforward. An email notification would arrive, leading you to a form. Once submitted, a support technician took over the review. Most suspensions happened due to dubious activities or breaches of guidelines. And more often than not, the rejection reasons remained ambiguous.

In the past, there were ample opportunities to counteract suspensions, with multiple appeals, re-reviews, and avenues to gain community insights.

Deciphering the Updated System

This fresh approach is designed to be more transparent, explicitly pinpointing the policy that's been breached, like a content infringement. However, it stops short of providing an exhaustive explanation, merely offering direction on the said infringement. Now, the onus is on the business owner to get it right the first time around since there's only one shot at reinstatement. Beginning the revival process gives you a limited window of just 60 minutes to present valid business evidence.

Here's a breakdown of how it unfolds:

An email drops into your inbox, alerting you about the suspension. This email will hint at the specific guideline that's been flouted and direct you to the full set of guidelines.
To kickstart, access the concerned profile. Ensure that the accessing account is the one associated with the profile. Note: Agency profiles might have longer loading times.
Subsequently, you'll land on a pivotal page, where prompt action is crucial. A window of 60 minutes is all you get to collate and upload your business verification.

Key Takeaways :

One shot at reinstatement – make it count.
There's no countdown during the 60-minute slot.
Collating multiple pieces of evidence? Opt for a zip file.
A successful reinstatement will prompt an email confirmation.
If you're met with silence post the application or face rejection, you can turn to a Google Business Profile expert within the community for guidance. Sadly, a direct appeal through support isn't an option.

To wrap it up, this refreshed approach to reinstatement is making its debut in the European Union, with plans for a worldwide expansion soon. With its emphasis on clarity, the procedure demands timely action and submission of evidence if your GBP gets into murky waters. Act swiftly and stay informed.

Strictly Plumbers & Local SEO for Plumbing Businesses

At Strictly Plumbers, we're experts in Local SEO for plumbers . We understand the unique nuances of plumbing companies and the challenges they face in a competitive online marketplace. That's why we've fine-tuned our Local SEO services specifically for plumbing companies. We aim to be your go-to solution for establishing a robust online presence, climbing search engine rankings, and efficiently generating leads. Our seasoned team employs a bespoke blend of optimization strategies tailored to the plumbing industry, ensuring you don't just get online visibility, but qualified leads that convert. So, if you're a plumbing company aspiring for digital success and lead generation, remember, at Strictly Plumbers, we've got both your offline and online needs covered.

Why does a plumber need a website?

Wed, 20 Sep 2023 22:33:47 GMT

The benefits of having a website for plumbing businesses

In today's competitive business landscape, having a strong online presence is essential for businesses across all industries, including plumbing. Gone are the days when word of mouth and traditional advertising were sufficient to attract new clients. Now, more than ever, plumbers need a website to showcase their services and connect with potential customers.

Showcasing your services and expertise on your website

A well-designed website for a plumbing business can serve as a powerful marketing tool, providing valuable information about the company, its expertise, and the services offered. With a website, plumbers can easily display their portfolio of past projects, highlighting their capabilities and the quality of their work. This visual representation allows potential customers to get a sense of what services you offer and the level of professionalism you bring to the table.

Additionally, a plumbing website provides an opportunity to educate visitors about the various plumbing services available. By providing detailed descriptions of each service, along with informative articles or blog posts, you can position yourself as an expert in the field. This not only helps potential customers understand the value you bring, but it also establishes trust and credibility, making them more likely to choose your services over competitors.

Building credibility and trust with potential customers

In the plumbing industry, trust is crucial. Customers want to feel confident that they are hiring a reliable and skilled professional. Having a website allows you to showcase your licenses, certifications, and any industry affiliations you have. This demonstrates your commitment to maintaining high standards and staying up to date with the latest industry practices.

Another way to build trust is by including testimonials from satisfied customers on your website. Positive reviews and testimonials provide social proof and give potential customers peace of mind knowing that others have had a positive experience with your services. Consider showcasing these testimonials prominently on your website to reinforce your credibility and encourage potential customers to take the next step and contact you.

Increasing visibility and reaching a wider audience

One of the biggest advantages of having a website for a plumbing business is the ability to increase visibility and reach a larger audience. With the right search engine optimization (SEO) strategies in place, your website can rank higher in search results when someone searches for plumbing services in your area. This means that when a potential customer is in need of a plumber, your website is more likely to appear at the top of the search results, increasing the chances of them clicking through to your site.

To optimize your website for local SEO, it's important to include relevant keywords throughout your website's content, especially in page titles, headings, and meta descriptions. Additionally, listing your business on online directories and creating a Google Business Profile can further enhance your local search visibility. By implementing these strategies, you can ensure that your website attracts organic traffic from people actively searching for plumbing services in your area.

Generating leads and increasing customer inquiries

A great plumbing website design provides a convenient and effective way for potential customers to contact you and inquire about your services. By including a contact form or a visible phone number on your website, you make it easy for visitors to reach out and request more information or schedule an appointment. This streamlined process not only increases the likelihood of generating leads but also improves customer satisfaction by providing a hassle-free way to get in touch.

Furthermore, you can leverage your website to offer additional value to visitors and capture their contact information. For example, you can offer a free Coupon or guide related to plumbing tips and tricks in exchange for their email address. This allows you to build an email list that you can then use for targeted marketing campaigns or to provide ongoing valuable content to your subscribers.

Optimizing your website for local SEO

As mentioned earlier, optimizing your website for local SEO is crucial for attracting customers in your specific service area. In addition to incorporating relevant keywords, there are other strategies you can employ to improve your local search rankings.

Firstly, ensure that your website includes your business's name, address, and phone number (NAP) on every page. This consistent NAP information helps search engines identify your business and associate it with your specific location. Additionally, consider creating location-specific landing pages or blog posts that target keywords related to specific areas you serve. This helps increase the relevance of your website to local search queries.

Another effective strategy is to encourage customers to leave online reviews of your services. Positive online reviews not only boost your reputation but also signal to search engines that your business is trustworthy and reliable. Encourage satisfied customers to leave reviews on popular review sites such as Google Business Profile, Yelp, or Angie's List. These reviews can then be showcased on your website, further strengthening your credibility.

Providing a convenient and accessible way for customers to contact you

In today's fast-paced world, convenience is key. A website offers a convenient way for potential customers to contact you and inquire about your services. By including a prominently displayed contact form on your website, visitors can easily send you a message without the need to pick up the phone. This appeals to those who prefer online communication or may not have the time to make a phone call during regular business hours.

Additionally, consider integrating live chat (Plumber-Bot) functionality on your website. This allows visitors to have instant access to customer support and can help address any questions or concerns they may have 24/7. The ability to provide 24hr assistance can significantly improve customer satisfaction and increase the likelihood of converting website visitors into paying customers.

Utilizing online reviews and testimonials to build your reputation

The importance of online reviews and testimonials cannot be overstated. Potential customers often rely on these reviews to gauge the quality of a business and the experience they can expect. By actively encouraging satisfied customers to leave reviews and testimonials, you can build a positive online reputation that sets you apart from your competitors.

In addition to displaying reviews on popular review sites, consider showcasing them on your website as well. Create a dedicated page or section where visitors can read through testimonials from past clients. You can also include case studies that highlight successful projects you have completed or any industry awards you have received. This helps reinforce your expertise and trustworthiness, making it more likely for potential customers to choose your services.

The necessity of a website for plumbers in today's digital age

In conclusion, having a well-designed website is no longer a luxury for plumbers but a necessity in today's digital age. A website provides a platform to showcase your services and expertise, build credibility and trust with potential customers, increase visibility in search results, generate leads and customer inquiries, optimize for local SEO, offer convenient contact options, and utilize online reviews and testimonials to build your reputation.

By investing in a professional plumbing website from Strictly Plumbers, plumbing business owners, can position themselves as industry experts, attract a wider audience, and ultimately grow their business. In a competitive market, a website can be the differentiating factor that sets you apart from your competitors and helps you establish a strong online presence. So, if you're a plumber looking to take your business to the next level, it's time to prioritize building a website that reflects your professionalism and expertise.

This is where Strictly Plumbers come into play. Offering specialized web design services tailored specifically for the plumbing industry, we understand the unique nuances and requirements of this field. Our experienced team knows how to highlight your strengths, display your services in the best light, and make sure your website is optimized for both search engines and potential customers. Partnering with Strictly Plumbers means that you're investing in a website that not only looks professional but also functions seamlessly. Our holistic approach guarantees that every element, from visuals to content, resonates with your target audience. In an age where the first impression is often made online, ensure that your website, crafted by Strictly Plumbers, speaks volumes about your dedication to quality and service.

6 Tips on How Plumbing Contractors Can Win in Google Local Service Ads

Tue, 12 Sep 2023 19:39:31 GMT

Why Google Local Service Ads are important for plumbing contractors

Google Local Service Ads are a pay-per-lead advertising platform that connects local service providers, such as plumbers, with potential customers in their area. These ads appear at the top of the Google search results page, above the organic search results and the traditional Google Ads. This means that if you're not running Local Service Ads, you're missing out on a prime spot for visibility and potential leads.

One of the biggest advantages of Google Local Service Ads for plumbers is that they are highly targeted to your local area. This means that you're more likely to reach potential customers who are actively looking for plumbing services in your service area. Furthermore, because you only pay for leads that contact you directly through the platform, you can be sure that you're only paying for qualified leads.

To get the most out of Google Local Service Ads, it's important to optimize your profile and campaign to stand out from the competition. In the next sections, we'll cover some essential tips to help you do just that.

How to set up a Google Local Service Ads account

Before you can start running Local Service Ads, you'll need to create a Google My Business account and verify your business information. This will ensure that your business information is accurate and up-to-date, which is essential for appearing in local search results.

Once you've set up your Google My Business account, you can create your Local Service Ads account by following these steps:

Go to the Google Local Service Ads website and click the "Sign up" button.

Follow the prompts to select your business category, service area, and business hours.

Provide your business information, including your business name, address, phone number, and website.

Verify your business by providing documentation, such as a business license or insurance certificate.

Set your budget and ad preferences, including your service areas, service types, and lead preferences.

Once you've completed these steps, you'll be ready to start running Local Service Ads and reaching potential customers in your area.

Tips for optimizing your Google Local Service Ads profile

To get the most out of your Local Service Ads campaign, it's important to optimize your profile to stand out from the competition. Here are some tips to help you do just that:

Use high-quality photos: Including high-quality photos of your business, staff, and completed projects can help you stand out and showcase your expertise.

Highlight your unique selling proposition: What sets your business apart from the competition? Whether it's your years of experience, your commitment to customer service, or your competitive pricing, make sure to highlight your unique selling proposition in your ad copy.

Use keywords in your ad copy: Including relevant keywords in your ad copy can help you appear in more relevant search results and attract more qualified leads.

Respond quickly to leads: Google rewards businesses that respond quickly to leads with a "badge of trust". This badge can help you stand out from the competition and attract more leads.

Collect and showcase customer reviews: Positive customer reviews can help build trust and credibility with potential customers. Make sure to collect and showcase customer reviews on your Local Service Ads profile.

By following these tips, you can optimize your Local Service Ads profile and increase your chances of attracting more qualified leads.

How to win in the Google Local Service Ads auction

Google Local Service Ads use a bidding system to determine which ads appear at the top of the search results page. To win in the Local Service Ads auction, you'll need to optimize your bids and ad quality to outperform your competition.

Here are some tips to help you win in the Local Service Ads auction:

Set competitive bids: Setting competitive bids can help you appear at the top of the search results page and attract more qualified leads. However, it's important to balance your bids with your budget to ensure that you're not overspending.

Improve your ad quality score: Google uses an ad quality score to determine the relevance and usefulness of your ad. To improve your ad quality score, make sure to use relevant keywords, include high-quality photos, and respond quickly to leads.

Focus on your service area: Google Local Service Ads are highly targeted to your service area. By focusing on your service area, you can optimize your bids and ad quality to reach potential customers who are most likely to convert.

By following these tips, you can increase your chances of winning in the Local Service Ads auction and attracting more qualified leads.

Monitoring and measuring the success of your Google Local Service Ads campaign

To get the most out of your Local Service Ads campaign, it's important to monitor and measure your results. This will help you identify what's working, what's not working, and make adjustments to optimize your campaign.

Here are some key metrics to track when monitoring your Local Service Ads campaign:

Impressions: The number of times your ad is shown to potential customers.

Click-through rate (CTR): The percentage of people who click on your ad after seeing it.

Cost per lead (CPL): The cost of each lead generated through your Local Service Ads campaign.

Conversion rate: The percentage of leads that convert into paying customers.

By tracking these metrics, you can identify areas for improvement and make adjustments to optimize your Local Service Ads campaign.

Common mistakes to avoid in Google Local Service Ads

While Local Service Ads can be a highly effective way to attract more qualified leads, there are some common mistakes that plumbing contractors should avoid.

Here are some of the most common mistakes to avoid in Google Local Service Ads:

Not responding quickly to leads: Google rewards businesses that respond quickly to leads with a "badge of trust". Make sure to respond to leads as quickly as possible to improve your chances of winning more leads.

Neglecting your profile: Your Local Service Ads profile is the first thing potential customers will see when they search for plumbing services in your area. Make sure to keep your profile up-to-date and optimized to stand out from the competition.

Overspending on bids: While it's important to set competitive bids, it's also important to balance your bids with your budget to avoid overspending.

Focusing too much on cost per lead: While cost per lead is an important metric, it's not the only metric that matters. Make sure to also track your conversion rate and overall return on investment (ROI) to ensure that your campaign is generating a positive ROI.

By avoiding these common mistakes, you can optimize your Local Service Ads campaign and attract more qualified leads.

Next steps for plumbing contractors

Google Local Service Ads can be a highly effective way for plumbing contractors to attract more qualified leads and dominate the local plumbing market. By setting up your account, optimizing your profile and campaign, monitoring your results, and avoiding common mistakes, you can increase your chances of success.

To get started with Local Service Ads, follow these steps:

Set up your Google My Business account and verify your business information.

Create your Local Service Ads account and optimize your profile and campaign.

Monitor and measure your results to identify areas for improvement.

Adjust your campaign to optimize your results and attract more qualified leads.

By following these steps, you can win in Google Local Service Ads and attract more qualified leads to your plumbing business.

Strictly Plumbers optimize local service ads for plumbers. Their expertise and knowledge of plumbing services allow them to provide valuable insights and guidance in creating effective ad campaigns. Strictly plumbers can help plumbing contractors optimize their Google Local Service Ads profiles by ensuring accurate and up-to-date business information, selecting relevant keywords, and utilizing high-quality photos. They can also assist in responding promptly to leads, collecting and showcasing positive customer reviews, and monitoring key metrics to measure the success of the ad campaign. With the support of strictly plumbers, local service ads for plumbers can stand out from the competition, attract more qualified leads, and dominate the local plumbing market.

Why a Good Web Design is Necessary for Plumbers?

Tue, 16 May 2023 23:41:35 GMT

In today's digital age, a strong online presence is crucial for businesses across all industries, and plumbers are no exception. A well-designed plumbing website can make a significant impact on a plumbing business, helping to attract new customers, establish credibility, and generate leads. In this article, we will explore the importance of good web design for plumbers and how it can set them apart from the competition.

1. Creating a Positive First Impression

When potential customers search for plumbing services online, the first interaction they have with a business is often through its website. The design of the website plays a vital role in creating a positive first impression. A visually appealing and professional-looking website immediately instills confidence in visitors and signals that the business is trustworthy and reliable. On the other hand, a poorly designed website may give the impression of unprofessionalism, leading potential customers to quickly move on to a competitor.

2. User-Friendly Experience

A good web design goes beyond aesthetics. It focuses on creating a user-friendly experience that is easy to navigate and understand. A well-organized website with clear headings, intuitive menus, and relevant information helps visitors quickly find the services they need. By providing a seamless browsing experience, plumbers can keep visitors engaged and encourage them to explore further, increasing the chances of converting them into actual customers.

3. Mobile Responsiveness

In today's mobile-driven world, it is essential for a plumbing website to be mobile responsive. With the increasing use of smartphones and tablets, potential customers are accessing websites on various devices and screen sizes. A mobile-responsive website automatically adjusts its layout and content to fit different screens, ensuring a consistent and optimized experience for users. Plumbers who neglect mobile responsiveness risk losing potential customers who expect a seamless browsing experience, regardless of the device they use.

4. Search Engine Optimization (SEO)

A good web design is intimately connected to search engine optimization (SEO). SEO involves various techniques to improve a website's visibility in search engine results. By implementing SEO for plumbers best practices during the design process, plumbers can improve their website's rankings and attract organic traffic. This includes optimizing page load speed, using relevant keywords in headings and content, implementing meta tags, and creating a logical site structure. A website that ranks higher in search results has a better chance of being discovered by potential customers, giving plumbers a competitive advantage.

5. Showcasing Services and Testimonials

A well-designed website provides plumbers with an opportunity to showcase their services and highlight their expertise. Through informative content, high-quality images, and engaging videos, plumbers can demonstrate their skills and differentiate themselves from competitors. Additionally, including testimonials and reviews from satisfied customers adds social proof and builds trust. When visitors see positive feedback from others, they are more likely to choose the plumber for their needs.

6. Generating Leads and Increasing Conversions

A good web design incorporates effective call-to-action elements strategically placed throughout the website. These elements prompt visitors to take the desired action, such as requesting a quote, scheduling an appointment, or contacting the plumber directly. By optimizing these conversion points, plumbers can generate more leads and increase their chances of turning website visitors into paying customers. A well-designed website can guide visitors through the conversion process, making it easy for them to take the next step.

Conclusion

In today's competitive digital landscape, a good web design is no longer a luxury; it is a necessity for plumbers. A visually appealing and user-friendly website helps create a positive first impression, establishes credibility, and sets the stage for business growth. By incorporating SEO techniques, showcasing services, and optimizing for conversions, plumbers can outrank their competition and attract a steady stream of new

customers.

FAQs (Frequently Asked Questions)

Q1: Can't plumbers rely solely on word-of-mouth referrals instead of investing in a website?

A: While word-of-mouth referrals are valuable, having a website expands a plumber's reach and allows them to target a wider audience. A website acts as a 24/7 marketing tool, providing information and generating leads even when recommendations are not actively being made.

Q2: Is it necessary for a small plumbing business to have a professionally designed website?

A: Yes, even small plumbing businesses can benefit greatly from a professionally designed website. A well-designed website portrays professionalism and builds trust, helping small businesses compete with larger plumbing companies.

Q3: What is the role of social media in conjunction with a good web design?

A: Social media platforms can complement a good web design by driving traffic to the website and fostering engagement with potential customers. Integrating social media buttons on the website allows visitors to easily share content and connect with the plumbing business on various platforms.

Q4: How often should a plumber update their website?

A: Regular updates are essential to keep a website fresh and relevant. Plumbers should update their website with new content, such as blog posts or case studies, and ensure that all information, such as contact details and service offerings, is up to date.

Q5: Can a plumber design their own website, or is it better to hire a professional web designer?

A: While it is possible for a plumber to design their own website, hiring a professional web designer offers several advantages. A professional designer has the expertise to create a visually appealing and functional website that aligns with the plumber's brand and business goals.

Jobber Review: Why Jobber is a Good Plumbing Software

Fri, 23 Dec 2022 16:28:01 GMT

Overview

Are you a plumbing business owner? Do you find it hard to manage your appointments and bookings? If yes, you need reliable plumber scheduling software , like Jobber. Jobber is a field service management software designed for established and growing plumbing businesses that need better organization. It provides your plumbing company with mobile access and is specially designed to improve scheduling and billing processes. Jobber ensures that plumbing jobs are on track and customers are informed. You can easily schedule plumbing jobs more efficiently and send quotes and invoices by text.

The platform also allows plumbing business owners to give their staff the necessary job information. It also helps you to monitor your staff and sends you notifications when a plumbing job is done. With jobber, you can easily send automatic payment reminders and take payments instantly in-person, online within 24 hours, or automatically every month. With a mobile app, free training, and a simple setup, Jobber can help you to save time while delivering 5-star plumbing service.

Jobber Software Features - What Does It Offer?

Jobber’s amazing features can be divided into three basic categories based on their function. You can use Jobber to organize your plumbing operations, impress your customers or grow your plumbing business . Let us discuss the specific features from each category:

Organizing Plumbing Operations

One of the main reasons plumbing business owners should use Jobber is to help them automate and organize their plumbing operations. Here are various ways Jobber can help you achieve that:

Scheduling and Dispatching

Jobber makes it easier for users to schedule and assign plumbing jobs with just a few clicks. You can also customize the task calendar and assign different colors for different employees, or job status to better understand who is doing what and how it is progressing. You can also track the workload and progress of each staff member. Here are some items you can include in the calendar:

Calendar Events
Jobs
On-site assessments
Reminders
Tasks Visits

Client management (CRM)

Jobber’s CRM feature allows you to track all customer details and information to deliver customized service. This integration eliminates the need for investing in dedicated CRM software because it maintains your full client history, notes, sales process management and attachments at your fingertips. The powerful search function allows you to look up clients, invoices, and jobs in just a few clicks. In addition, you can sort them by custom fields to make the whole process even easier.

Expense Track ing

There's no need to waste time calculating the costs of your materials, jobs, or payments with Jobber: this feature allows you to enter your business expenses and attach photos of receipts as needed to track your overall expenses. This helps you keep your financial records organized and determine how much you spend on each job. With over 20 built-in reports, you'll have a complete picture of how your company is doing.

Invoicing and follow-ups

If you're looking to streamline your invoicing processes, the Jobber is all you need. Jobber's invoicing feature automates your invoices by assisting you in converting all the details of a completed job into customer-friendly invoices. It not only generates professional templates and batch invoices, but it also assists you in following up with your clients and reminding them of payments when they are due. What's more, you can personalize these templates by including your plumbing company's branding, disclaimer, and contact information .

Impress Your Customers

Did you know that 59% of customers say they have higher expectations for customer service today than they did a year ago? This just shows how important it is for your plumbing company to maintain good relationships with their customers. Jobber provides the following features to keep your customers satisfied:

Client Hub: This is a self-serve feature for your customers. They can use the client hub feature to request services, confirm appointment details, approve quotes, and pay invoices on their own. After you've scheduled the work, your customers will be able to see all of the pertinent information, such as the date, time, and location of their upcoming appointments. They can also use this information to look up past appointments, which is convenient because they don't have to sift through a mountain of paperwork. One of the best features, according to many Jobber reviews from business owners, is the client hub.

Customer Communication: This feature allows you to record and maintain all your customer details such as address, email, phone number and a detailed service history to improve communication and service delivery.

Online Booking: The online booking feature allows taking requests from clients and allowing new clients to book your services from a Google search, as long as you link your Jobber account with the Local Services Ads. The process is simplified, allowing peers to book appointments instantly. As soon as they do that, you will receive a new booking notification, and you can assign the booking to a specific team member.

Grow Your Plumbing Business

Apart from helping you organize your plumbing tasks and impress your customers , Jobber can help them grow. Here’s how you can boost your plumbing business using Jobber :

Credit Card Processing: Jobber makes it easy to accept payments from customers, both online and offline. If you purchase a Jobber's Card Reader, your customers will be able to pay on the spot, eliminating the need for you to wait for the down payment to be processed. The reader costs $59.99 plus tax and shipping and is only available to customers in the United States.
Task Automation: Jobber allows you to automate routine tasks and build faster processes by integrating Jobber with over 1500+ web apps through Zapier.
Quoting and Follow-ups: Jobber allows creating, sending, and tracking customized quotes displaying the details of your services or products to your clients for approval. The software also sends automatic text or email follow-ups to customers who didn’t get back to you to ensure everything has been taken care of.
QuickBooks sync : Two-way accounting synchronization will keep customer, invoice and payment information accurate between Jobber and your accounting software.

Jobber Pricing Details

Grow Plan

The Grow plan is the top tier, providing access to all of Jobber’s features. You can scale your home-based business with significant marketing and sales automation tools. This includes markups, automated quote and invoice follow-ups, email and postcard marketing, Zapier integration, and more.

It allows up to 15 users, and if your company or team expands beyond this, you can add additional members for $19 per month. The monthly subscription fee for this plan is $349 a month, while the annual fee is $2,988, equivalent to $249 per month.

Connect Plan

The most popular option is the Connect plan. It incorporates Jobber's QuickBooks integration and provides a plethora of additional tracking options to assist users in creating efficient processes. It features automated emails and text messages, GPS tracking, time and expense tracking, and other features.

This plan supports up to five users and is priced at $169 per month or $1,788 per year (i.e., $149 monthly).

Core Plan

The Core plan is the cheapest one and only allows for one user. It allows you to organize scheduling, quoting, and invoicing. You also get one-on-one product support via phone, live chat, and email. It has over 20 built-in reports that make it simple to track your business and see how it evolves over time.

If you choose a monthly subscription, you will be charged $69 per month, whereas the annual plan, which costs $588, reduces the monthly rate to $49.

Jobber Reporting

Jobber comes with over 20 built-in reports to help you visualize data and track your company's performance. All reports are exportable to Excel or CSV files. Some of the reports available in Jobber include:

Financial Reports : projected income, invoices, and aged receivables.

Work Reports: converted quotes, timesheets, products and services

Client Feedback Report : Includes client re-engagement and client communications.

Expenses Report: Total expenses report.

Jobber Integrations

Jobber seamlessly integrates with a variety of third-party software. Here are some of Jobber’s most notable integrations:

Fleetsharp

Mailchimp

Quickbooks

Stripe

Zapier

Jobber’s Ease of Use

Jobber's app stands out for its ease of use. Its desktop program is also user-friendly, but the Jobber app is especially so. Not only that, but it's designed to be unobtrusive.

Instead of a large visual menu cluttering up the page, for example, the app keeps essential functions under a plus sign at the bottom of the page. If this appears to be simple, it is because it is.

Jobber Privacy

Your Jobber data is backed up daily. It also states the infrastructure Jobber is built on top of is completely redundant and fails safe in terms of storage and processing. The physical facility that your data is stored in is also secure. Jobber uses Amazon Web Services security.

Jobber Performance

Jobber's goal is to provide you with the tools you need to run your plumbing business and organize your team from anywhere — in the field, at home, or on the go. Although it is highly customizable to meet the needs of over 50 different field service industries, it is a more specialized CRM for plumbing business owners. Customer feedback is overwhelmingly positive, particularly for lowering labor costs, increasing profits, and streamlining invoicing. Its app functions well as a mobile management station and delivers on its promises.

Why Jobber is a good Plumbing Software

Easy Job Management

Jobber allows you to manage intricate plumbing job requirements with job creation, scheduling, dispatching, routing, as well as notes and attachments. Check ongoing plumbing jobs, assign plumbing jobs and notify both staff and clients easily.

Enhanced Client Relationship

Jobber allows plumbing business owners to eliminate paperwork and provide quality service to customers with direct communication and alerts, client history management, quick invoicing and seamless payment processing.

Easily Monitor Your Expenses

Jobber makes it easy for you to manage your plumbing projects on-the-go by uploading receipts and ensuring timely records updates through PayPal and Stripe.

Reliable Plumbing Mobile Apps

Jobber’s mobile app allows you to coordinate with field staff, facilitate job updates, invoice creation and payment collection in the field with iOS and Android apps.

Time and GPS Tracking

Jobber helps plumbing business owners to track real-time locations and plumbing job progress with support for clock-ins, clock-outs, job checklists, invoice creation and payment collection.

Conclusion

Running a plumbing business requires a multi-faceted attention to detail, and Jobber provides that in spades. It manages your internal work processes and allows you to keep track of plumbers working with customers out in the field.

If you need professional assistance on how to grow and scale your plumbing business, consider scheduling an appointment with Tony Gee. Tony is the CEO and founder of Strictly Plumbers Inc . He has been helping plumbing owners like you grow their business and increase revenue. After 15 years as a master plumber in San Diego, working for the most reputable companies in the industry, Tony Gee decided to pursue his passion for online marketing for plumbing owners. Click Here to Schedule a Meeting with Tony.

Google My Business is Officially Changing: What Does This Mean for Your Plumbing Business?

Fri, 25 Nov 2022 22:35:05 GMT

As a plumbing business owner, you are certainly aware of the importance of Google My Business as part of your local SEO strategy. Many customers of all ages and demographics use online searches as the default way of finding best plumbers in their local area, and Google is an overwhelming choice for those searches, receiving about 86% of search traffic worldwide. That said, making sure that your plumbing company is up-to-date with the changes to this platform is more essential than ever. So, what exactly is changing? What does this mean for your plumbing business? And what action do you need to take? Don’t worry; we’ve got you covered.

What’s Changing In 2022 and Beyond?

1. New Name

Google My Business (GMB) has been renamed “Google Business Profile (GMP). While this may not be surprising to many since the GMB Help document began using the term “profile” instead of “listing” months ago, this name became official in 2022. According to Google, the new name is an effort to unify its platform and keep things simple. Google's Community and Support channels will also be updated over the coming months to reflect the new name.

2. New Access Options

Aside from the name change, Google will also be retiring the GMB App altogether by the end of 2022, and encourage plumbing business owners to access their profiles directly via Google Maps or Google Search, in what they are calling an “upgraded experience.” This option has actually been available for a while and is done by simply typing in a search name of your business, or the phrase “my business” if logged in, and clicking on the profile that appears. If you’re a plumbing business owner with a single location, this may already be the most common way you’re accessing your profile.

The aim of this new update was to make it possible for you to access your Google Business Profile like your social media profile. The buttons are prominently displayed at the top of the page and allow you to perform several actions instantly, such as edit your profile, promote your business and communicate with customers.

3. Messaging on Desktop

Now direct messaging can be done directly from Google Search in the same way you can access most other Google Business Profile functions. The messaging functionality, like other Google products, has a history of being underutilized. It's been available on the app (which few business owners regularly use) and deep in the GMB profile manager (which few business owners know how to access), so most aren't aware of its presence.

Google is now working to provide the same visibility and functionality as the mobile chat option within the desktop dashboard.

When messaging is enabled, your customers will notice a "chat" button on your business profile and can message you immediately with a single click. In your settings, you can even set a unique welcome message to make the ideal first impression or set expectations for replies.

4. Other Minor Changes

· Account Verification

You can claim and validate your Google Business Profile immediately in Google Search and Google Maps.

· Call History

With call history, you can now keep track of phone calls from your customers on Google Search and Maps. This feature is currently only offered to a small number of firms in Canada and the United States. Please keep in mind that Google converts your phone number to a tracking number, so your actual phone number will not be displayed.

· Potential Support Changes

According to a recent Google My Business upgrade, the current Google My Business online platform will "transition to primarily support larger businesses with multiple locations." This change has elicited conflicting responses from digital agencies and SEO professionals. Some believe that Google will stop assisting small businesses. Others believe the impact on small businesses will be minor because marketing firms and multi-location corporations already use the platform. We'll have to wait and see what effect this has because Google is still stating that modifications will be made in the coming 2023 months.

What’s Not Changing?

Whatever it's called or how you access it, the importance of having a Google profile with the most up-to-date and thorough information possible isn't going away anytime soon.

Here are a few things to consider when managing your profile:

· Your Primary Category Is Still Important

Your principal business category is an important part of your business profile. Google currently offers over 3,000 categories and is constantly expanding that list. If you're not sure which category is appropriate for your practice, look up search terms for the keywords you want to rank for and see what your top competitors in the area are using.

Business Attributes

You can still choose from a variety of attributes on your Google Business Profile to provide consumers with information about your company. By including these, your practice may appear in search results when customers search for businesses with those attributes. It’s important to keep these updated for SEO purposes and because Google regularly adds new attributes options such as “women-owned” or even ADA compliance attributes like “wheelchair-accessible bathrooms.”

· It’s Still Free For Now

You do not have to pay for your company's Google Business Profile, as with the majority of Google's offerings. Despite the fact that they continue to extensively advertise and educate business owners on paid Google Ads, the profile itself is and will most likely remain free for the foreseeable future.

If you need help managing your Google Business Profile, don’t hesitate to contact a trustworthy and SEO results-proven marketing agency, like Strictly Plumbers. Click Here to schedule an appointment with the Plumbers’ Marketing Guru, Tony Gee.

Plumbing Business Lawyer: What to Know Before Hiring One for your Plumbing Business

Wed, 02 Nov 2022 17:36:51 GMT

There are two professionals every plumbing business will need early on: a lawyer and an accountant. The reasons for hiring an accountant pretty-obvious: you need someone to assist you in creating your "chart of accounts," reviewing your numbers on a regular basis, and preparing all of your required federal, state, and local tax returns. However, the reason for hiring a plumbing business attorney may not be so obvious. A good plumbing business attorney can help you with almost any aspect of your plumbing business.

Aside from dealing with legal problems, a good plumbing business lawyer can help you set up your plumbing business, handle your intellectual property rights, create good contracts, and establish good employment practices, among other things. They will also keep you up to date on changes in local and federal laws that may affect your plumbing business. In other words, working with your plumbing business lawyer early on can help you avoid legal problems later on. And if you find yourself in legal trouble, your lawyer will be there to assist you.

Of course, hiring a lawyer is expensive, and plumbing businesses are frequently on a tight budget. That means, it doesn’t make sense to hire a lawyer for every issue that may have legal implications. But it can be tough to know when you can handle a legal issue on your own and when you should consult with a plumbing business lawyer. So In this article, we will discuss everything you need to know before hiring a lawyer for your plumbing business.

When Do You Need to Hire a Plumbing Business Lawyer?

· Starting a New Plumbing Business

If you are planning to start a new plumbing business or change the current ownership, it is advisable to work with an experienced Plumbing Business Attorney. This decision will have an impact on your future company's tax liability, stock options, and other issues. However, when you first start out, you should be able to make the decision on your own. If you are the sole owner, you have the freedom to change your plumbing business structure at any time. Just remember to keep your personal and business finances separate! If you do decide to change that b structure, consult with your plumbing business attorney. They'll walk you through the pros and cons of the change and walk you through the implementation process.

· Creating Plumbing Contracts

Plumbing contracts, also known as plumbing service contracts, are legally binding service contracts that specify the type of work that should be performed by a plumber. Both the plumbing business owner and the service provider are protected by these agreements. A plumbing contract specifies the scope and depth of the project, as well as the price and a Statement of Work, and can be purchased separately or as part of a larger construction contract.

As you start your plumbing business, it’s a good idea to sit down with your plumbing business attorney early on to draft standard contracts that you'll use when working with suppliers, clients, and other relevant parties. An attorney will be able to identify issues that you may not have considered, as well as make the contract legally clear and enforceable. Signing a contract that you don't understand or that fails to cover important issues is a recipe for costly and time-consuming litigation later on, so invest in legal counsel upfront to help avoid it.

· If You’re Sued

Unfortunately, the nature of doing business may mean that your plumbing company may face a lawsuit. In any case, it's fairly common for a lawsuit to be sent directly to your attorney. They will assist you in understanding the nature of the dispute and your options for resolving it. Plumbing Contract disputes, for example, can be resolved through mediation or arbitration rather than through a costly lawsuit.

· Issues With Employees

Employment law is a very complex area of law. The rules for overtime pay, family leave, workers' compensation, and various employee rights change on a regular basis, and it can be difficult to keep up with all of the rules and regulations. Depending on the size and structure of your plumbing business, your legal obligations to your employees may also change. As you start laying out your employment policies, consider taking an hour with your plumbing business attorney to ensure you understand your legal rights and obligations, as well as those of your employees.

Work With the Best Plumbing Business Lawyer

Do not wait until you are facing a massive lawsuit to hire a plumbing business lawyer. They are there for a reason other than to represent you in court. They can assist you in starting your plumbing business on the right foot! Consider finding a good plumbing business attorney early in the life of your venture and start building a relationship with them. Keeping them involved in ins and outs of your plumbing business allows them to do better work for you.

And don't be afraid to shop around for a business attorney who is within your budget - not all attorneys’ charge the same rates and many are willing to work on a sliding scale or do pro bono (free) work to assist new businesses in getting started.

What to Look For In a Plumbing Business Attorney

· Passion

All successful plumbing business lawyers share one trait: a genuine passion for their profession. It has been proven that people who are passionate about their work perform better, are happier, and are more fulfilled - all of which are desirable qualities in any business attorney you hire to protect your company.

· Honesty

Your plumbing business attorney should not only protect your plumbing company, but also reflect your organization's standards. As a result, honesty is an important quality to look for in a plumbing business lawyer. Sincere communication between you and your lawyer can also help to avoid legal misunderstandings and protect your plumbing business.

· Knowledge and experience

Finding an experienced and knowledgeable plumbing business attorney is invaluable when looking for one. Every business lawyer relies on a specific body of law, so make sure the plumbing business attorney you hire has experience representing plumbing businesses as well as a thorough understanding of corporate law.

· Listening Skills

A good plumbing business attorney must be willing and able to listen; effective communication requires both parties to participate. Successful plumber attorneys always pay close attention to their clients, witnesses, opposing counsel, and the court. Being alert can assist attorneys in building their cases.

· Communication Skills

A plumbing business attorney should have good communication skills in addition to being honest; they will keep you up to date on what is going on and can be persuasive. An attorney must be a master communicator because they must convey ideas clearly not only to you, but also to others outside of your plumbing company.

· Compassion

A plumbing business attorney should be compassionate toward their clients, which is an important trait for any lawyer to have. It is critical that your plumbing business attorney is dedicated to representing and assisting you and your plumbing company.

4 Critical Steps of Hiring a Lawyer for Your Plumbing Business

When looking for a business attorney, take the following steps to find the right one for your company.

1. Identify what you’re looking for in an attorney.;

Before starting your search for a business attorney, it’s important to determine what you want. Ask yourself the following: Which area or areas of corporate law should they be an expert in so they can best protect the company? Do you want a specialist in corporate law or a generalist who can help you with a range of legal concerns?

2. Search for business attorneys near you.

Finding a business attorney can be difficult, but one of the best tools at your disposal is your own personal and professional network. Getting a recommendation from a friend, family member or business contact can be invaluable. You can use online legal directories to search for business attorneys in your area as well. You can also make use of legal support services near you.

3. Ask the right questions.

Before hiring a business attorney, you must conduct a thorough interview with them. Here are some important questions to ask them:

Do you have other clients in my industry?
What’s your fee structure?
What is your experience working with small businesses and my particular legal issue(s)?
Can you refer me to other small business lawyers if necessary?
Do you have any conflicts of interest?

4. Set up a payment arrangement that suits your budget.

Fees are the top concern of most small businesses when they are looking to hire a business attorney. However, there are budget-friendly fee arrangements that some law firms will use for small businesses.

Flat fee: The attorney charges a one-time flat amount rather than an hourly rate.
Contingency fee: With a contingency fee agreement, the attorney receives payment – usually a percentage of the total award – only if they win the case on your behalf.
Equity: The attorney takes equity in your business in exchange for providing legal services.
Retainer: Under a retainer, the attorney receives regular payments to take on any legal issues whatever they arise.

Strictly Plumbers Recommends Rocket Lawyer - Learn More Here

What is Brand Personality & Why is it so Important?

Wed, 21 Sep 2022 19:59:36 GMT

Think about who you would like to hang out with on a Friday night. Would it be the serious, sleek, silken, sexy Mercedes-Benz, or would it be the fun, outgoing, soulful, hipster hamsters, Kia? Brands that put a lot of hard work into their brand personalities dominate their market space.

Mercedes works hard on maintaining their "The Best or Nothing" approach tailoring to people who want sexy durable, lifestyle statement vehicles. In contrast, Kia's fun approach sells to the massive market of energetic people looking for affordable, long-lasting, fun, and youthful vehicles. But they both make cars.

To make your brand memorable, your brand needs to have a personality just like a human. Having a great personality that people can relate to makes you easier to recall.

Make Your Brand Have Human Characteristics

Start by pretending like you are creating a new human with personality traits & characteristics. How do you want this person to come off? Serious? Bold? Tough? A wise older man? A young go-getter? Old school traditionalist? Chill? Highly Intelligent? Calm & Subdued? Wholesome & Thoughtful? Hard lined & Reliable? Fun & Lighthearted?

The problem is that people confuse human characteristics with business expectations. For example, when you ask a plumber to give you ideas on their brand personality, they all give the same answers; honest, does great work, high integrity, professional, punctual, leaves job sites clean, takes care of people's property, etc. These are great traits of a great business, but they do not resonate with people calling your business for the first time. Everyone in the service business claims to have all these traits.

Your personality isn't taking care of someone's property and showing up on time. Your personality is a combination of tangible and intangible characteristics that are distinct to you and trigger emotional responses & recollection by others. People remember ads that show consistent personality traits, including the marketing vehicles used.

Brand Positioning

Where you place your advertisements is just as important as how your promotions are laid out. If you are going for the wholesome family personality type, consider advertising with locally owned family restaurants, grocery stores, little league sports teams, giving to local charities, churches, etc. If you are going for the hungry young upstart, go for streaming services, social media campaigns, memes posts, local bars, restaurants & nightlife scenes, yard signs, guerilla marketing, etc. The point is to pay attention to where your ads are placed & stay consistent with those personality principles.

The "Look" of Your Personality

Just like the feeling you get when you see a friendly, familiar face, you want a customer to think of you that way when they see your colors and logo. Your visual identity ties everything you do together. The way your ads, logo, copy, and layout all speak to your audience (customers). It needs to convey the personality you are striving for. It needs to have the look & feel, but it needs to stay consistent with how ad sizes are laid out for different media and formats.

The great part about the look of your brand is that you only need to know what you want. Companies like Strictly Plumbers have professionals who take what you say and translate that into logos, mascots, ads, layouts, color schemes, etc., until you get the feeling you are looking for.

It's the same as when you call a customer who has a problem, and you can diagnose the issue before you even get to the house. When you start talking to the team, they know exactly what you mean and how you want it to look. They do it for a living. Don't spend your nights moonlighting as a Photoshop wizard. Screenshot some things you've seen that you like, think of some companies with the values you want, put your spin on them and talk to a professional. They will cook something up that might be better than you thought of yourself.

Insights

My favorite thing about dealing with a professional company like Strictly Plumbers is talking to regular people who understand the plumbing business & can provide insight. Since they deal with tons of companies all around the country & it's fair game to ask them questions like "what do most companies do?", "do you have any companies like the one I want to have, and how do they do this?" or "I wanted to do this; in your experience, does that work or not?".

And they don't blow smoke. I asked about a specific kind of entry form for people to fill out on our website, and the response I got from Strictly Plumbers was, "Don't do it. It won't work. No one will fill out that big form. It's a waste of time; we had a few other companies try it and have us remove them from the site. It doesn't go with your brand and will come off outdated." And they were right. We simplified the entry form, and it works great.

I asked about using a logo style, and they made it work perfectly but also said, "we changed the color of the font on the logo because it doesn't go well with any background you put it on" That's great insight!

Since they deal with so many plumbing companies and are so heavily involved in the marketing side of the plumbing trade, they are a wealth of information. They can get you to where your brand has its own personality and starts to dominate your marketplace.

Start a relationship with Strictly Plumbers and take your brand to that next level that you have in your head every day. You can get there quicker than you think, especially when you delegate that to a team who does it for a living.

How Complex is a Plumbing Website? It will shock you!

Mon, 19 Sep 2022 22:00:06 GMT

Remember the 90's when simply having a website meant you were impressive and ahead of the game? The "Website visit counters" at the bottom? Guestbooks? Auto-play music when you visit a site? Flames around the borders? The old "Welcome to my Homepage!" neon blinking signs, the custom mouse pointer cursers like a ying-yang, the "Under Construction" black and yellow signs, & the blue underlined hyperlinks that flooded every homepage? Just click "minimize" out of your chatroom and change your AIM Away Message "***BRB*** Mom has to use the phone, so I have to get off the internet."

Good times!

But times changed—they changed fast—and they are changing faster every minute of the day,

If you put out a website like that nowadays, you would either be an overnight viral star for such a retro success, or your kids would disown you and run away from home.

When "nicer" websites came out with the giant home screen banners, buttons, drop-down menus started to have regular layouts, and designers started putting authentic images online, the speeds were unbearably slow. Then suddenly, today, we complain that a website takes more than 2 seconds to fully open.

Where are you on that evolutionary scale? If you are like most companies, you are one tick on the pressure gauge past the "nicer" websites that I just mentioned from the 2000s —and that leads me to one giant truth—you're behind--way behind.

Speed & Complexity

Websites were like the "shingle" that businesses used to hang as a status symbol to prove they were in business. It was a statement that said, "we are here, we've planted our flag, and we are ready to get after it." Modern websites have so much going on behind the scenes that it would blow your mind.

Look at the website like a human body. Your website does 99% of its incredible work behind the scenes. Browser Caching, File Compressions, Render-blocking codes, symbiosis with Third-Party sites and GMB, redirects, speed metrics, load times, TTFBs, Time to Titles, DNS Lookup times, bounce rates, session duration, conversion rates, Error Rates, trends, backlinks, SEO formatting, CTAs, responsiveness, optimized images, upload favicon, optimized CSS, external links, storage, the list goes on forever. The websites need to constantly communicate with the rest of the web and be able to receive data in return. It's crazy stuff. The difference between having a website and having a fully functional website is colossal.

When you add this to the spasmodic variations of formulas, analytics, artificial intelligence & algorithmic modeling that the millions of clashing & diverse platforms concoct, you have one giant ball of bewilderment.

The Bad News First

The bad part about the current state of complexity is that it only gets more complex. There are entire professions of people who go to Google classes to update them on how the algorithm changes. And that's just Google—and it changes all the time. Think about how many platforms there are out there—millions—that are all important. From the time I wrote this until you read it, the algorithm of every online platform will have changed. You don't have time to keep up with all of this, and it is how calls are generated and profits are made for your service business.

The Good News

The good news is that companies out there do this for you. You don't even have to think about any of the ridiculous words I listed out. Next time some young kid says, "Meta Tags are Invisible, but I know how to see them," you can reply, "I have someone who does all that for me—go away."

You're not foolish for not knowing the intricacies of contemporary web development. Still, you would be foolish not to hire a professional to square this part of your business away for you. The importance of your website and web presence cannot be overstated in today's market. Nothing can turn your business into a green machine like a fully optimized gear churning online platform that generates service calls and spits meaningful data.

The Current Market for Web Developers

My advice on hiring a web developer is this; go with a company specializing in your trade. These mega blue-chip companies in skyscrapers have an entire wing of their building dedicated to "research". They sometimes use overseas researchers or A.I. to develop words, phrases & "copy" for your site. It's not that they don't care about the details – it's that the trades have been overlooked and misunderstood for so long that they don't even speak the same language as us or, better yet, the customers who have real problems.

Do you want to know what those big companies think of attention to detail in the plumbing business? Look at the bare stock photos they provide with websites. Have you seen the guy's photos smiling with a 24" pipe wrench on the packing nut under the kitchen sink? I saw one the other day who had a plumber with a voltmeter with one lead on the p-trap and another on the inside of the cabinet! (Looks like this p-trap is toast ma'am; you need a new one.) No joke!

And their content is fun to read. But, unfortunately, they think we plunk around neighborhoods plunging toilets & tightening 3/8" nuts.

Do Yourself a Favor

Schedule a free consultation with Strictly Plumbers . They aren't going to give you photos of a guy testing a p-trap with a voltmeter for an emergency plunger call. Instead, they develop your web page into a fully customized money machine that pumps in the big juicy calls you love. The owner Tony Gee was a plumber for one of the big franchises; he is one of us; he totally gets "it" and is on the home team for the win.

He provides the real-world guidance and makes sure that the team is using the right words, the right photos, the right layouts, and the right guard rails so that it is highly specific to the plumbing trades, and the team is comprised of top players who drill down the details to dominate their respective fields of expertise. This combination of plumber-vision and online technical mastery sets them apart from everyone else in the field.

Plumbing Business Lawyer: What to Know Before Hiring One For Your Plumbing Business

Sun, 28 Aug 2022 16:34:47 GMT

There are two professionals every plumbing business will need early on: a lawyer and an accountant. The reasons for hiring an accountant pretty-obvious: you need someone to assist you in creating your "chart of accounts," reviewing your numbers on a regular basis, and preparing all of your required federal, state, and local tax returns. However, the reason for hiring a plumbing business attorney may not be so obvious. A good plumbing business attorney can help you with almost any aspect of your plumbing business.

When Do You Need to Hire a Plumbing Business Lawyer?

Starting a New Plumbing Business

Creating Plumbing Contracts

If You’re Sued

Issues With Employees

Work With the Best Plumbing Business Lawyer

What to Look For In a Plumbing Business Attorney

Passion

Honesty

Knowledge and experience

Listening Skills

Communication Skills

Compassion

4 Critical Steps of Hiring a Lawyer for Your Plumbing Business

When looking for a business attorney, take the following steps to find the right one for your company.

1. Identify what you’re looking for in an attorney.;

2. Search for business attorneys near you.

3. Ask the right questions.

Before hiring a business attorney, you must conduct a thorough interview with them. Here are some important questions to ask them:

Do you have other clients in my industry?
What’s your fee structure?
What is your experience working with small businesses and my particular legal issue(s)?
Can you refer me to other small business lawyers if necessary?
Do you have any conflicts of interest?

4. Set up a payment arrangement that suits your budget.

Flat fee: The attorney charges a one-time flat amount rather than an hourly rate.
Contingency fee: With a contingency fee agreement, the attorney receives payment – usually a percentage of the total award – only if they win the case on your behalf.
Equity: The attorney takes equity in your business in exchange for providing legal services.
Retainer: Under a retainer, the attorney receives regular payments to take on any legal issues whatever they arise.

20 Expert Tips to Take Your Plumbing Business to the Next Level

Thu, 25 Aug 2022 15:47:49 GMT

As a plumbing business owner, it is not unusual to feel stuck at times. Sales are leveling off, your profits are under siege, or you just feel like you’re in a rut. When this happens, it is advisable to have a new set of eyes to help you find ways to re-energize and grow your business. You may already know a few areas of weakness you have and a few areas of strengths. Plumbing Business Consulting and Coaching can help you discover what you don’t know or haven’t considered about running your plumbing business.

Plumbing business consulting is a useful tool for plumbers needing advice on specific areas of business or needing a general auditing of their systems and practices. Tony Gee provides professional plumbing business consulting to plumbing and HVAC companies.

Tony was a Plumber for 15 Years prior to studying marketing and cracking the code on Plumbing Lead Generation. During the 15 years of working as a Plumber, he was an employee for ARS/Rescue Rooter San Diego and Bill Howe Plumbing Heating and Air Conditioning. This has allowed him to build the #1 marketing agency for plumbers in the USA. Tony knows what works for your plumbing/ HVAC Company. He has helped over 350 plumbing business owners in the United States and Canada take their business to the next level. Save yourself the time and money! Schedule an appointment with Tony and start growing your plumbing business today.

Here are 20 expert tips for any plumbing business owner looking to re-energize and grow their business:

Tip 1: Reach Customers in More Ways Than One

If you’re a plumbing business owner with no online presence, consider setting up a website to capture more sales. In the age of internet dominance, a plumber website is a must-have. A well-crafted plumbing website not only serves as an advertising platform, but also helps to grow your business. Your website is the digital face of your plumbing business. This is where you make a connection with many potential customers for the first time. Click here to learn more about the must-haves of a successful plumbing website.

And don’t forget about social media. Social media is an absolute goldmine for any plumbing business. Whether you’re starting from scratch or want to figure out how to win and get more qualified leads from social media. Social media marketing for plumbing businesses can get more calls and subsequently more profit. However, you must choose the best social platforms to make the most out of your social media marketing.

In addition to web design and social media marketing, there are other marketing techniques you can’t miss if you really want to grow your plumbing business. These include:

Google Pay Per Click (PPC)

Google PPC Ads is the quickest and most profitable way to get new customers. PPC is a popular method for generating plumbing leads because it allows you to target very specific keyword phrases so you can get specific plumbing leads from specific areas. This can help you get more plumbing leads in less than 14 days. Not sure how PPC works for the Plumbing Industry? Contact the PPC experts at Strictly Plumbers.

Search Engine Optimization (SEO)

SEO is what enables your plumbing company to be found online by the people who are looking for your services. SEO is the art of optimizing your plumber website for specific keywords that your customers are searching on search engines.

Unlike other forms of marketing, such as PPC or Facebook advertising, search optimization will not yield immediate results. Plumbers must earn the trust of Google over time by establishing a well-rounded web presence. That’s where we come in. We make all the complicated SEO stuff easy to understand and keep it simple for you. Hire us and we make it happen, no need to stress!

Google Maps (GBP)

As a plumbing company, your local markets are crucial. Part of optimizing your local SEO, includes updating your Google My Business profile so that customers find you in search engines and maps. With over 86% of mobile searches being driven by local intent, Google has also made local search results a top priority than before. Get the phone ringing! Start increasing your plumbing leads today with the Strictly Plumbers Google Maps Optimization Plan

Review Management

Train your plumbers to get your company more online reviews during their service calls. Make sure you incentivize your plumbers in order to create a friendly competition in the shop. Whoever gets more reviews at the end of the month will get a prize, it can be a gift card, a power tool, anything you know the guys will like! Make sure you have the right tool to generate more positive reviews for your plumbing company with our Software

TV Advertising

Watching TV continues to be a popular pastime for many Americans. Nearly 96% of all U.S. households have at one television, making TV advertising the best option for plumbers looking to reach large amounts of people in a short amount of time. TV advertising helps consumers become aware of your plumbing company’s name, logo and your message.

Like other forms of YouTube Advertising, television advertising can send highly targeted traffic to your website where potential customers can check your services and contact you from the comfort of their living rooms

Tip 2: Find Employees Eager to Work Hard

With a Smart Plumbing Recruitment Strategy you can bring more attention to your open positions and attract ideal candidates. Whether you are hiring an apprentice or journeyman, ensure you ask the right questions to find out if they are committed enough to the field to see a long-term future in plumbing and your company.

Check out of our official Plumber Hiring Test to learn more about the questions you should ask during your hiring process. The test has more than 40 questions and is designed to test a plumber’s qualifications, with questions ranging from Water Heater knowledge to sales experience.

Tip 3: Proper Time Management is Crucial

A strategic approach to time management is essential if you’re looking to run a successful plumbing business. Plan your day or week and schedule your meetings or projects in advance. Strategizing your time will help you improve your business performance, your customer experience or your profit model.

Tip 4: Invest in a Plumbing Software

As an established plumbing business, you should be using plumbing software. Plumbing software helps you build your plumbing business smarter and faster. It helps you take care of the financial health of your small business so you can focus on ensuring customers’ pipes are flowing as they should. Investing in the best plumbing software will not only help you automate tasks, but also save time, allow faster business growth and boost revenue.

Instead of spending time on tedious tasks, such as scheduling and invoicing, you can now concentrate on important aspects of growing your business. However, you need to ensure that you choose the best software for your plumbing company. Here are the top three plumbing software you consider investing in:

SkyBoss

SkyBoss is a cloud-based field service ideal for plumbing businesses of any size. Key features include models for invoicing, scheduling and dispatch, task management, client tracking, plumber tracking and routing, estimating and reporting, mobile support, inventory management, service agreements, customizable price book and more. SkyBoss also features a drag and drop calendar where users can choose the technicians they need and book them for jobs.

Service Titan

Service Titan is a mobile, cloud-based field management solution designed specifically for plumbing and HVAC business. The software comes with many features including scheduling, dispatching, invoicing, call recording, custom reporting and more. Service Titan also allows its users to track capabilities to help them monitor their marketing ROI and conversion.

These capabilities enable them to link each call they receive and follow its process to see if it becomes a completed sale or a missed opportunity. Service Titan also works as a mobile solution for plumbers, enabling them to provide clients with visual sales presentations in the field and facilitate the processing of credit cards and invoices without the use of paper.

Housecall Pro

Housecall Pro is top-rated plumbing software that is easy to learn for both owners and operators. It can be used by both small and large plumbing companies. Unlike other plumbing software in the market, Housecall Pro comes with an affordable price and a comprehensive list of features. Housecall Pro allows plumbing business owners to forego paperwork in favor of digital automation. It offers a wide range of features including job scheduling, dispatching, estimates, invoicing and payments, employee.

Tip 5: Build and Harden Strong Cyber Security

As a plumbing business owner, you need to build and harden your cyber infrastructure to not only avoid threats, but also take advantage of the opportunities provided by a strong information security posture. A strong information security infrastructure also helps to position and strengthen your business to be ready for the requirements expected from larger corporate and government entities. Consider information security not so much a protection against a threat, but as an investment to grow in a digital economy.

Tip 6: Create Your Plumbing Companies Toolbox

Every plumbing company should have a tool box. Your plumbing business toolbox should include:

A: Business Plan

Every successful business starts with a plan. A clear plan will help you map out the specifics of your plumbing business and discover the unknowns. Ideally, the plan should list out the following:

a) Business Name

Choosing the right business is essential and challenging. If you are stuck, you can just stick to your name (if it is easy to look up), or choose an adjective that sets you apart from the competition, for example, Amazing Plumbing & Heating, Modern Plumbing and Rooter etc. If you operate a sole proprietorship , you might want to choose a business name other than your own name.

b) Your startup and ongoing cost

The costs involved in setting up a plumbing business are minimal. Some of the initial costs expenses include:

A service truck, you can go for a used vehicle or purchase a brand new one.
Around $2000 on a website
Around $1000 on the uniforms and business cards
Around $2000 to $5000 on equipment like office equipment and plumbing equipment like assorted pipes and fittings, pipe wrenches, extension cords, cast iron pipe cutter, propane torch, circular saw, cordless screw gun, whole hog right angle drill, a large bucket to store fittings etc.

The ongoing expenses in your plumbing business may include office expenses, insurance, vehicle maintenance and the replacement/ maintenance of tools.

c) Target Market

Decide the areas you will serve and do a quick analysis to ensure there is a need for plumbers. Find out what types of plumbing are needed and who your competitors are. Don’t forget to assess the demographics (lifestyle, age, building type and average income) of your area. You may uncover some good business insights.

d) How Much You’ll Charge Customers

You can choose to charge an hourly rate or a flat rate. However, the average price for plumbing services tends to range between $160 and $430 for a typical job. This works out to an average hourly rate of between $45 and $150.

e) What Are Your Business Goals?

If you want your plumbing business to last, you need to have a goal. Do you want to specialize in higher-grossing specialties, such as new construction projects or sewer relining? Do you want to hire a team and expand your operations to new regions? Do you want to remain independent and have more freedom to take a vacation when you want? Take to come up with achievable goals, write them down and hold yourself accountable.

B. Marketing Plan

The best way to get customers is by promoting your new plumbing business. There are many ways you can market your service to reach your target audience. Here are some of the proven marketing techniques for a new plumbing company:

Referral Marketing

Local SEO / Google Maps

SEO is what enables your plumbing company to be found online by the people who are looking for your services. SEO is the art of optimizing your website for specific keywords that your customers are searching on search engines. Unlike other forms of digital marketing, SEO will not yield immediate results. Plumbers must earn the trust of Google over time by establishing a well-rounded web presence. That’s where Strictly Plumbers Inc. comes. We make all the complicated SEO stuff easy to understand and keep it simple for you. For guaranteed plumber SEO results, click here and we’ll make it happen, no need to stress.

Plumber Website

As a plumbing business owner, having an effective website is essential to standing out of your potential customers. Your plumber website is often the first impression of your company. What’s more is that 94% of the factors that impact that first impression are related to your website’s design. If someone likes the design and functionality of your website, they are more likely to stick around longer and potentially become a customer. Your website’s design could also determine how many leads and customers you get from your plumber website. Click here to learn more about our Plumber Website Design plans .

Google Ads

Google AdWords, commonly known as Google Ads can be highly effective when it comes to getting new leads for your plumbing business. Creating a successful Google Ads campaign starts with following Google’s criteria for advertisement, as well as, targeting the right keywords and demographics. If the campaign is conducted without an effective strategy and proper oversight, your plumbing company can be exposed to major losses, at worst, a weak ROI at best. That’s why it is advisable to hire a professional Google Ads specialist, such as Strictly Plumbers. Click here to learn more about Google Ads for Plumbers .

In addition to having a good business plan and marketing plan, you will need:

· A plumbing software

· An employee manual

· Computers and computers networks

· An IT infrastructure

Tip 7: Stop Using Social Media The Wrong Way

Social media is an absolute goldmine for any plumbing business. Whether you’re starting from scratch or want to figure out how to win, get more qualified leads from social media. As a plumber, you’re crazy busy! But you still need to prioritize your time and focus on the social media marketing platforms that make sense. Plumbers that don’t have to post on their Facebook or don’t know how to create successful social media ads come to us and hire Strictly Plumbers for the best results. We become an extension of your plumbing company and help you supercharge your social media marketing so you can dominate your local area.

Click Here To Learn More .

The top 3 social media channels you should market your plumbing business are Facebook, LinkedIn and Instagram. Facebook is a no-brainer and remains the leading social media marketing channel for plumbers. This is because Facebook’s user demographics represent the target audience for any given plumbing business age and income wise. With Facebook Ads, you can easily target demographics and users who have shown specific interest in hiring a plumber in your area.

Tip 8: Leverage Google

Google My Business pages are an amazing and free tool for plumbing businesses. Claim your free Google My Business page today. Getting started is easy, but managing it so it generates leads for your plumbing business is complicated and time-consuming. That's where Strictly Plumbers comes in. We make sure your plumbing business is set up right for Google. We'll take care of everything for you, from helping you claim your GMB listing, to optimizing your business info, to managing your photos, posts, reviews, and Q&A on a weekly and monthly basis. We'll even track how many phone calls your GMB listing produces each month. If you are ready to start winning more plumbing leads and customers, give us a call today!

Tip 9: Attract The Next Generation of Workers

Many plumbing businesses are not adequately prepared for hiring today’s younger workforce. You need to plan ahead and learn about the potential strengths and weaknesses of the age group, then rework your interview questions to best highlight the talent you are looking to hire. Whether you are hiring an apprentice or journeyman, ensure you ask the right questions to find out if they are committed enough to the field to see a long-term future in plumbing and your company.

Download a free copy of our official plumber’s test to learn more about the questions you should ask during your hiring process. The test has more than 40 questions and is designed to test a plumber’s qualifications, with questions ranging from Water Heater knowledge to sales experience.

Remember the best plumbers are in short supply, so make sure your job post stands out from the competition by offering attractive packages to your plumbers, such as insurance coverage for on-site accidents, overtime payments for late-night calls etc.

Tip 10: Build in Downtime

In farming, Mother Nature gives us some downtime; in plumbing businesses, you need to create your own downtime. Downtime is NOT vacation or “off” time. It is simply the time you invest to work on the business: to review data, streamline systems, plan for the next day, week, quarter, year—whatever timeline makes sense for your business.

Tip 12: Know Your Numbers

Make sure you fully know the numbers, so you know where your plumbing business is financially at all times. Some primary numbers every plumbing business owner should know include:

· Net profit

· Gross margin

· Credit card scores

· Days cash on hand and so on

More importantly, know your customers:

· Who they are

· Where they are

· What pleases them

· What to do to attract them and retain them

Tip 13: Form an Advisory Board

One of the best steps you can take to improve your plumber business performance is by forming an advisory board. An advisory board is a powerful management tool that helps you run your plumbing business better, offer fresh ideas and provide access to experts at low or no cost. Get a small team to meet with you quarterly to address issues, assess your progress and formulate a strategic plan.

Tip 15: Don’t Fall into a Common Tax Trap

Don’t make important business decisions by trying to lower your taxable income. Your business purpose should not be to win a game against the government, but instead to make a profit.

Tip 16: Plan To Sell Your Plumbing Business

Succession planning is very important for your plumbing business. Buyers are still actively looking for acquisition opportunities, especially in the service industry. Attractive features like expansion opportunities and high dollar jobs make plumbing one of the most sought after sectors within the service realm. Selling a plumbing business for top dollar is a complex venture that requires professional financial and legal input from seasoned professionals who understand the unique nature of a business transaction.

Selling a plumbing business on your own risks exposing your plans to your competitors. Leveraging the expertise of a professional business broker helps to maintain confidentiality and protects your information from buyers without first signing a disclosure agreement. A broker saves a significant amount of time and helps you sell for profit. Click here for more information on How to Sell Your Plumbing Business .

Tip 17: Numbers Don’t Lie

Create proper systems and processes to help find anomalies in revenues and cost and to refine profitability. Some ways you can do this is by investing in:

Point of Sale systems

Inventory management

Proper bookkeeping practices

Clear processes and procedures

All this will help ensure you can find out what’s wrong faster. For example, you may think that a particular plumbing service is the most profitable, but after looking at the numbers, realize that's not the case.

Tip 18: Cash Flow is Crucial to Your Success

Lack of cash is one of the biggest reasons small businesses fail. Running out of money will shut you down your plumbing business faster than anything else. Without enough cash reserves, you can’t pay your bills nor can you can’t make payroll. If you run out of cash, you’re out of business.

Tip 19: Do Not Ignore Opportunity Cost

As a plumbing business owner, it is important to identify and quantify opportunity cost on your business. Opportunity cost shows up in various ways. A good example is a plumber who spends time on tasks or areas of the business that are not the best use of their time or talent. Although they may be saving on the cost of hiring for or outsourcing that work, they are actually costing themselves more by tying up their time, and often doing the job poorly.

Tip 20: Avoid Going It Alone

As a plumbing business owner, you may tend to create a lonely world, where you make decisions on your own and worry all by yourself. This may limit your growth and you might only find a few successes. Consider building a team of advisers, guides, counselors and good friends who can offer input, join your celebrations and help you find light at the end of the dark tunnel.

We Can Help You!

Hire a professional plumbing business consultant, such as Tony Gee to help you achieve your goals. Tony provides professional plumbing business consulting to plumbing and HVAC companies.Tony knows what works for your plumbing/ HVAC Company. He has helped over 350 plumbing business owners in the United States and Canada take their business to the next level. Save yourself the time and money! Schedule an appointment with Tony and start growing your plumbing business today.

ROI Formula for Advertising

Wed, 24 Aug 2022 22:53:45 GMT

Marketing ROI For Plumbers: Everything You Need to Know

As a plumbing business owner, you should know that establishing your plumbing company is merely the first step. If you want to get more plumbing calls and grow your plumbing business you need to invest in marketing. Whenever you launch a new plumber marketing campaign, you should test whether the cost of the project is helping or hurting your plumbing company. One of the best ways you can measure the performance and impact of your marketing campaign is by calculating the marketing ROI. In this blog, we will discuss everything you need to know about marketing ROI for plumbers.

What is Plumber Marketing ROI?

At the most basic level, plumber marketing ROI compares the amount of money you spend on a specific plumbing marketing campaign with the amount of revenue you generate from it. Typically, marketing ROI is used to determine the amount you should invest in ongoing and future marketing and advertising campaigns.

Why Should Plumbers Calculate Marketing ROI?

As a plumbing business owner, calculating the return on marketing investments can help guide business decisions and optimize plumber marketing efforts. The following are 3 reasons why you should calculate your plumber marketing ROI:

Measure Your Marketing Campaign Success

An important part of any plumber marketing campaign is the ability to measure its performance and impact on your sales. By accurately calculating your marketing ROI, you can better identify the right mix of online and offline plumber marketing methods.

Distribute Marketing Budgets

There are many possible plumber marketing mix combinations. However, each plumber marketing technique will require funding. The best way to determine how to distribute funding for each plumber marketing method is by calculating its return on investment. The campaign with the highest ROI will certainly get the highest funding.

Justify Marketing Spend

When it comes to plumber marketing, you’ll notice that some campaigns will spend more than expected. The only way you can justify such spending is by calculating the marketing ROI of the campaign. This will help you know whether you are generating more revenue from the marketing campaign.

ROI Formula for Plumber Marketing

To accurately calculate your plumber marketing ROI, follow the steps below:

Step 1: Pick one marketing channel, e.g. Google Ads

Step 2 : Determine the amount you spend per month on this marketing channel.

Step 3 : Calculate the percentage of calls that you get from this marketing channel compared to EVERY other marketing channel.

Step 4 : Calculate the average monthly sales

Example:

Marketing Channel: Google Marketing

Monthly Budget: $1,500

% Of Calls: 30%

Average Monthly Sales: $50,000

-----------------------------------

What is 30% of $50,000 = $15,000

$15,000 divided by cost of monthly budget = $10

$15000/ 1500

$1 ROI = $10

That means; for every $1 you invest in Google Marketing, you get $10 back. This can be considered very profitable for your plumbing company.

Types of Marketing ROIs

As a plumbing business owner, it is important you understand the three types of Marketing ROIs, so you can make informed business decisions:

Positive Marketing ROI

Positive marketing ROI occurs when the revenue generated from a marketing campaign is higher than the total marketing and advertising costs.

For example : Tony’s Plumbing Inc. made $50,000 in one month and spent only $10,000 on marketing and advertising costs. They determined their average sales growth to be 10% of their total earnings, meaning $5,000 of that income was not influenced by marketing. The Marketing ROI formula for Tony’s Plumbing Inc. would be:

(Total Monthly Sales – Average Baseline Sales Growth- Total Marketing Cost)/ Total Marketing Cost

( $50,000-$5,000-$10,000)/$10,000 = ROI of 3.5%. This means that the company is making a profit.

Negative Marketing ROI

A negative marketing ROI occurs when the total marketing cost is higher than the total revenue. When you get a negative ROI, it means that the company is losing money through the given marketing campaign:

For example: If Tony’s Plumbing Inc. spent $10,000 on marketing and their sales growth is 10% and then made $5,000 that month, they would have a negative ROI as shown below:

Marketing ROI= Total Monthly Sales – Average Baseline Sales Growth- Total Marketing Cost / Total Marketing Cost

($5,000-$500-$10,000) $10,000 = ROI of -55%

Neutral Marketing ROI

In some cases, your plumbing company may have a break even, where the marketing ROI is equal to zero. A Neutral Marketing ROI means that company is not losing or gaining from a given marketing campaign.

For Example:

If Tony’s Plumbing Inc. has spent $ 3,000 on marketing in a month and made $3,000 sales with no baseline of monthly growth, their Marketing ROI formula would be: ( $3,000 - $3,000)/ $3,000 which equals to zero. If the same company had a 10% sales growth rate, then their adjusted marketing ROI, the number would end up being negative.

As well as understanding marketing ROI as a whole, along with the best ways to calculate it is important, thinking of ways to boost your Marketing ROI can prove invaluable. So how do we offer better ROI for your plumbing business and a more view of success? Schedule a Plumbing Business Coaching appointment with Tony Gee today to learn the expert-proven ways to grow and scale your plumbing business.

Best SEO For Plumbers - Why You Need SEO For Your Plumbing Company

Wed, 18 May 2022 22:28:28 GMT

Why You Need To Think About SEO For Plumbers

As a plumber, you know that getting your business seen by potential customers is essential. And in today's digital world, that means having a strong online presence. Plumber Search engine optimization (SEO) is key to making sure your plumbing business website appears high in search results when people are looking for plumbing services. Here's why investing in SEO for plumbers is a smart move:

When people search for plumbers online, they typically use specific keywords or phrases. By optimizing your plumbing website for these keywords, you can ensure that your site appears higher in search results, making it more likely that people will find and contact you.

Why? Because people who need a plumber are almost always going to start their search online. And if your company doesn't show up in the search results, you're missing out on a lot of potential business.

That's where Strictly Plumbers comes in. We're a leading Plumber SEO agency that specializes in helping plumbing companies get found online.

We know how to optimize your website for the search engines so that you can get more traffic and generate more leads. And we've helped hundreds of plumbing companies achieve success with our proven Plumber SEO strategies.

If you're ready to take your plumbing company to the next level, contact us today and let's get started. We'll help you dominate the search engines and grow your plumbing business.

Learn more about our proven SEO strategies

The post you are reading is an example of SEO content. By optimizing your website content and service location pages for the search engines, you can get more traffic and generate more leads for your business.

If you need help getting started with SEO, contact Strictly Plumbers today. We're a leading plumber-owned Plumber specific SEO agency, that specializes in helping plumbing companies get found online.

We've helped hundreds of plumbing companies across the country achieve success online.

Contact Strictly Plumbers today and let us help you grow your business.

SEO can help you build trust and credibility For Your Plumbing Business

When people see your website at the top of search results, they'll perceive your company as being more credible and trustworthy. This is especially important for plumbing companies, as people need to be able to trust their plumber to do a good job.

SEO can help you get more than just website visitors.

While getting more traffic to your site is certainly a goal of SEO, it's not the only goal. Once people land on your site, you need to convert them into leads or customers.

And that's where our team can help. In addition to Plumber SEO , we also specialize in plumber PPC and Plumber Sales Training. We'll help you turn your website visitors into leads and customers so that you can grow your business.

If you're ready to take your plumbing company to the next level, We'll help you dominate the search engines and grow your business.

Good Plumber SEO can help build trust and credibility and in turn, get you more leads. Make sure it's part of your plumbing company's arsenal.

How To Manage Your Plumbing Company So You Can Grow & Scale

Thu, 21 Apr 2022 19:01:03 GMT

How to manage your plumbing company so you can grow & scale

Managing your plumbing business in the short term is important, but planning for long-term business growth is also necessary due to the high competition in the plumbing industry. As a plumbing business owner, it is important to know how you can manage your plumbing company so you can grow and scale. Even if you manage to sell like crazy, you need to know how you will be able to deliver to all those new customers.

If growth causes your plumbing company to stumble because of confusion, you are going to have unhappy customers. That’s why it is important to know you to grow and scale your plumbing business. Scaling is all about building capacity and capability. It means setting the stage to enable and support growth for your plumbing company. Here, we will discuss the 11 most important things to know about growing and scaling a plumbing business.

1. Get More Customers

Customers are the actual people who keep your plumbing business running. If there are no phone calls, there would be no use of your expertise. You won't make any money and run out of business. So, it is essential to maintain a constant flow of customers. In fact, the more customers you get, the more your plumbing business can grow. But how can you do that? Here are some tips for that:

Create a Marketing Plan

To make the most out of your marketing, you need a good marketing plan. Tony Gee can help you come up with a good marketing plan for your plumbing business. Schedule an appointment with him here

Build a Website

Having a well-designed plumber website , not only increases your online visibility, but also makes you more reliable. Get a website designed by a professional marketing agency. We recommend hiring a marketing agency that specializes with marketing for plumbers, such as Strictly Plumbers Inc.

Focus on SEO

Once your website is ready, get it checked by an SEO specialist who would analyze if your website has all the relevant keywords which it needs to rank in top Google search results.

SEO is not about keywords, it entails a deep strategy that can only be handled by an expert.

Google My Business (GMB)

Make sure your plumbing company is listed on Google places so you can increase your online visibility. Apart from GMB, look for other sites where your potential customers might be looking for hiring a plumber and list your business over there too.

Social media

I'm sure you’ve heard about it before, but yes, social media is something you should be involved in. It does take work, but the ROI isn’t there for all types of businesses. Consider having a business page on social platforms, like Twitter, Facebook , Yelp and more.

Reviews

Aside from social media platforms, you can ask your customers to give you a review through your business website itself. If potential customers or those looking for your business’s services saw your previous clients’ good reviews on your website, it will further encourage them to choose your business.

Local Community Involvement

Another way to get more customers is by getting involved in your local community. Consider joining local charity drives, events and other sponsor local teams. If you can help your community and choose to do so, they might return the favor and support you.

2. Make Sure Have Enough Tools and Equipment

You need to ensure that your plumbers have enough tools and equipment to handle the high demand of your plumbing services. Be sure to have following tools and equipment:

Plumber Wrenches

- Pipe wrench

-Adjustable wrench

-Basin wrench

-Faucet key

-Torque wrench

-Internal pipe wrench

Drain Cleaning Tools

-Plungers

-Hand auger

-Snake machine

-Drain inspection camera

-Hydro jetting machines

Plumbing Safety Tools

-Gloves

-Goggles

-Heat shields or pads

3. Get More Vans

Plumbing businesses rely on mobility, which makes a plumbing work van an indispensable asset when scaling your plumbing company. Make sure the plumbing van always carries the basic tools of the trade. Standard safety gear includes gloves, safety glasses, and knee pads. Carry a basic first-aid kit, complete with gauze, antiseptics, and other essential aids. Plumbers also require other assets like a pencil, sharpie, sandpaper, tape measure, and a pocket level.

They also need solder flux, voltmeter, voltage tester, and drain machine. Drills, cordless saws, and press guns are must-have power tools for a plumber. Likewise, always carry basic hand tools such as tube cutters, torch, fitting brush, Allen Wrench Set, Cable Saw, and hammer.

With all these tools and equipment, it is important to ensure that your plumbing vans are well organized. Not only will this allow your staff to get the job done smoothly, but also they allow them to do it faster and more efficiently.

4. Hire more workers

As your business grows, you’ll certainly realize that you need to hire more plumbers. If you keep your customers waiting too long, they will go elsewhere for their current and future plumbing needs. Recruiting the right plumbers is not easy and should be thought of as another sales channel in your growing business. It's important to have a recruitment strategy that spans multiple digital channels to reach the right job seekers and not just any job seeker.

A well-established Plumber Marketing Agency knows the ins and outs of hiring the best workers for your plumbing business. We offer a special service that will do this for you and we can help you hire a good plumber for your company, the fee for this service starts at only $349. We would love to help you hire a good plumber. Click Here to access our complete guide to hiring the right plumbers.

5. Hire Qualified Dispatchers

Dispatching is an important key to the success of your plumbing business. Dispatchers are the key line of communication between your plumbers and customers. They address problems, questions and prioritize service requests so that work is performed in an efficient and orderly manner. They are also responsible for providing logistical support to technicians and communicating with both fellow employees and customers. Click here to learn more about the best strategies that make a successful dispatcher.

6. Hire Managers and other support staff

Aside from hiring more plumbers, you will need to get more managers and support staff for your plumbing company. When hiring managers, it is important to get a person with the right skills, including plumbing skills, administration skills, business management skills and people skills. Consider hiring a leader, a person who can lead your staff. Where possible, we recommend hiring from within because there is less training to do. Once you hire support staff, be sure to give them daily meetings, weekly training and monthly goals.

7. Get Credit

Taking up on a loan can help with expanding your plumbing business in the long run. Most plumbers seeking financing often turn to the same sources, including banks, credit cards and loans from family and friends. Unfortunately, these options can hinder a business before it even has a chance to flourish. The best financing option for plumbers and plumbing business owners are SBA Loans.

Unlike other types of loans, SBA loans are specifically created for small and medium-sized businesses and are perfect options for plumbers, as they can finance their working capital reserves, equipment and real estate.

Plumbing business owners commonly use SBA loans for the following purpose:

· Buying vans and equipment:

Buying more vans and equipment can be one of the most expensive costs when growing your plumbing business. However, the SBA’s 10-year equipment loan terms can help take the pressure off your company’s fiancés while giving you the tools you need to succeed.

Cash Flow:

Unfortunately, the plumbing industry will always be affected by the fluctuating market and economy. For the last few years, we’ve seen an increase in generated revenue. However, if there are slow and tough times, you can consider getting credit to fund your working capital. You can use the loan to pay salaries and keep up with other regular business expenses, such as marketing, vehicle maintenance and utilities.

Expanding Your Plumbing Business:

Whether you are buying state-of-the-art equipment for larger jobs, buying more vans to handle a wider customer base or even purchasing commercial real estate to open a new office, an SBA loan can help your plumbing business grow to new heights.

8. Invest in Training:

- Training for paperwork :

Teach your plumbers how to fill the invoice correctly. Apart from the fact that you need an invoice to get paid, the state of your invoice could affect the after-sale experience of your customer. While your plumbing team might be very good in what they do, presenting a poorly designed and unprofessional invoice in the face of your customers, no matter how good your work is, you’re unlikely to get called back.

Make sure your invoice does all three things it needs to:

Outline the work done and the amount owing
Tells the customer how to pay you i.e. has your bank details
Reflects well on you and your business

Aside from invoices, make sure that your plumbers know how to complete disclaimers, home inspection documents and other important legal documents.

Other types of training you should consider investing include:

· Training for plumbers/plumbing skills

· Sales training

· Business coaching : This will teach your team how to carry out their administrative responsibilities and internal operations of the business

9. Take advantage of the low monthly payment plan

Providing homeowners with options to painlessly pay for their plumbing projects is a proven strategy to boost sales, expand ticket sizes, increase customer satisfaction, and grow your company's overall revenue. With today's average cost of plumbing repairs, customers may find themselves in a difficult position when facing a plumbing emergency. Plumbers who take payments or offer financing can maximize profit by providing customers options to afford their repairs, or pay for the most efficient upgrade or add-on product.

The best way to offer financing to your plumbing customers is by connecting your plumbing company with a Bank and having them as your in house financing department. Now, which is the best company for plumber financing? The company we recommend is called Hearth. Unlike other plumber financing options, Hearth makes it easy for plumbers out in the field to offer the option. It is easy for plumbers to perform the application and easy for customers/homeowners to get prequalified within 5 minutes.

10. Learn How To Delegate

Managerial roles have many issues that involve time span, timing, and capacity challenges. As your plumbing business grows, you will realize you cannot handle everything on your own. That’s where delegation comes. Delegation simply means transferring responsibility for specific tasks from one person to another.

From a management perspective, delegation occurs when a manager assigns specific tasks to their employees. By delegating some tasks to team members, you can free up time to focus on higher-value activities while also keeping employees engaged with greater autonomy. You need to hire a human resource manager, a Payroll person, and other essential staff to perform the day to day administrative functions as you concentrate on other core functions of the business.

If you need professional assistance on how to grow and scale your plumbing business, consider scheduling an appointment with Tony Gee. Tony is the CEO and founder of Strictly Plumbers Inc. He has been helping plumbing owners like you grow their business and increase revenue. After 15 years as a master plumber in San Diego, working for the most reputable companies in the industry, Tony Gee decided to pursue his passion for online marketing for plumbing owners. Click Here to Schedule a Meeting with Tony.

Exposed: 10 Hidden Secrets on How to Get More Plumbing Calls with Your Website!

Fri, 03 Dec 2021 17:59:11 GMT

Are you a plumbing business owner in need of a website, or do you have a website that needs a revamp to help attract more customers?

Strictly Plumbers specializes in the best web design for plumber s . Our websites are not only visually appealing, but also guaranteed to rank exceptionally in search engine results to help you convert visitors into customers. Let us help you make your plumber website your best sales and marketing tool. In this blog, we’ll expose 10 expert-proven tips we use to help our clients get more plumbing calls using their website. Continue reading to learn more.

Did you know that over 90% of U.S. households search for plumbing services online? Your website is the first impression of your plumbing company and the foundation of your web presence. Without a strong, fully-customized plumber website, additional digital marketing methods will not reach their maximum potential. To make a lasting impact on your visitors, you have to keep up with the latest website design trends.

That means, you need to work with a web design agency that is proven to offer smart, cutting-edge plumber web designs that prioritizes user design. A good top-rated marketing agency, such as Strictly Plumbers is clearly known to help plumbing business owners scale their business to the next level with unique, custom web design ideas. Click here to schedule a Free Consultation with Tony Gee and learn how you can get more plumbing calls today. Here are the 10 Things you need to do today to start receiving scheduled calls from your plumbing website.

1. Choose The Right Functionality and Style

At the core of your plumber website, you need a clean design and functional navigation. Both of these elements will help you create a user-friendly site that gets your audience to engage. You’ll also need to choose a design that reflects your brand and helps you stand out to your audience. Web design for plumbers might be relatively simple, or it might be more intricate with numerous intricate and eye-catching elements. Your design will depend upon your brand, your audience, and what you want to achieve with your website.

2. Choose The Right Pages

The pages you need for your plumber website will depend on your business and goals. Some basic pages to include are:

Home page
About page
Services pages
Blog Pages
Location/City pages
Contact Us page

Make sure each page has a specific purpose and contributes to your main goals in some way. Of course, you can always add pages further down the road. More importantly, ensure that each page has a minimum of 500 words of content, if you want to rank high on search engines.

3. SEO is Crucial

If you want to gain more publicity for your plumbing business and get more customers, you will want to do a little SEO for your website. You need more online visibility. Improving the visibility for your plumbing company in search engines is a key advertising strategy for 2021 and the years to come. When people want to hire a plumber, the first place they go to is Google, Bing, or one of the other big search engines. That’s good news for plumbing business owners looking to increase their sales and make more profits.

The truth is that you may not have time to perform SEO, which is why we recommend hiring a professional Plumber Marketing Agency, like Strictly Plumbers. Strictly Plumbers understands your business as well as you do. What sets us apart from other marketing companies is our unique knowledge of what it takes to market plumbing services. We know how your customers search, what your customers need, and we understand how your business works.

4. Implement Call To Actions

Once your visitors land on your site (likely through the blog or home page), you need to guide them to places on your website that will help guide them towards conversion. People typically are short on time, so make this easy for them. Point them in the right direction so they don’t have to struggle to find what they are looking for. One of the best ways to improve your web design with this in mind, is to use strategically placed call-to-actions in areas such as the top right of your navigation, below sections that require action, and at the bottom of your website pages.

5. Use Original Photos & Videos

Your plumbing business is custom and unique. Your website should be no different. When designing/redesigning your website , make sure you have enough original photos and videos to use on every page of your website. They don’t all have to be professionally shot either; pictures of your plumbers on the job are perfect to use on your website to show off your equipment and skills in the field.

6. Have a Logo & Mascot

Having a professional logo and mascot is very important to the success of your plumber website. First a well-designed logo and mascot helps to legitimize your company. Consumers relate a plumbing company with a clear logo and mascot to a more high quality company. So, it is important to invest in a professional brand design and a new plumbing logo to kick off the website design process for your plumbing company.

7. Have 5-Star Google Reviews & Testimonials On Your Website

Google reviews can give businesses a big credibility boost without having to spend a dime. The many benefits of getting Google reviews include Google ranking for local SEO , leveling the playing field, increasing your online reputation, and helping mom and pop operations.

Having 5-star Google reviews on your website lets homeowners see how well you’ve been providing services in your area, and creates a positive impression of your plumbing business. Having the 5-stars plus a quote from a happy customer increases the reputation of your plumbing company.

8. Invest in a Responsive Design

Did you know that mobile accounts for over 50% of global web traffic – and that trend is increasing every day? If your website is not responsive and available across multiple devices, you are running the risk of alienating a significant chunk of your real estate market. A mobile-ready websit e will help you reach out to customers on the go since most people use their smartphones to browse the internet. It is important to ensure your website offers a user-friendly experience on all devices. That may mean building a mobile-specific version of your site or perhaps implementing Accelerate Mobile Pages (AMPs). Whichever you choose, you simply can’t afford to overlook mobile compatibility.

9. Content is King

High quality content is vital in plumber websites for two main reasons. First, search engine bots crawl and analyze your website content to determine website’s ranking in SERP. Second, when viewers find your website, your content should be authoritative and engaging enough to make them realize you are the right realtor for them. In fact, one of the best plumbing website features you can have is a blog with interesting and up-to-date topics. This will keep your site current and let viewers know you’re on top of your market.

10. Invest in Location Pages

One of the most effective strategies that we have discovered for boosting local SEO is the use of service area pages on your business website. Also known as “areas served” pages, service area pages (SAPs) are a hybrid of sorts that combine content marketing strategies and landing pages.

Service area pages, depending on how a prospect searches, can serve as an alternative to your homepage. In other words, with good local SEO practices, someone searching for your services in their area may find your corresponding SAP before they find your homepage.

You can create location pages for each city or town you work in as well as for neighborhoods. The more of these pages you add to your site, the bigger the SEO boost you’re likely to get. Start creating your Service Area Pages by clicking here.

Get In Touch With Us

If you need help creating a new plumber website or redesigning your existing one, Strictly Plumbers has got you covered. We’ve helped over 300 plumbing business owners get more plumbing calls since 2017. Click here to order your new plumber website or schedule an appointment with our founder Tony Gee.

Social Media Marketing for Plumbers

Sat, 30 Oct 2021 00:15:37 GMT

If you’re a plumber and not using social media, you’re missing out on a lot of opportunities. Research shows that at least 77% of plumbing business owners use social media. Social media is an absolute goldmine for any plumbing business. Whether you’re starting from scratch or want to figure out how to win and get more qualified leads from social media, we’ve got you covered with our comprehensive guide to social media marketing for plumbers

What Are the Best Social Media Platforms for Plumbers?

Research shows that the most used social media platform is Facebook at 97%, followed by LinkedIn at 59%, Instagram at 39% and Twitter at 33%. Other social media channels that plumbers use include YouTube, Snapchat, Pinterest and TikTok.

Facebook Marketing For Plumbers

The social media landscape has changed a lot over the years, but Facebook remains the king when it comes to plumber marketing. If you’re currently not doing Facebook Marketing, you’re missing out on one of the biggest marketing opportunities of our time! Plumbers are CRUSHING IT using Facebook! They are generating demand where customers are focusing their attention. The targeting on Facebook is Incredible!

If you’re looking for a great way to generate more plumbing jobs via Facebook Marketing, schedule an appointment with our Facebook Marketing Specialists . We can help you create a successful Facebook campaign that will make your business right and get more messages with local people in your area that need a plumber. We will carry out competitor research and create a lead generation campaign that will generate qualified plumbing leads.

We can build a campaign for any plumbing service you provide, including drain cleaning, water leak detection, sewer line replacement, Water Heater and more. You will also get a retargeting campaign. We will place a Facebook Pixel on your website and every time someone visits your website, your Plumbing Company will show up on Facebook. Our ultimate goal is to Grow, Engage and Promote your plumbing company. Our Facebook marketing specialists have been trained directly from Facebook to get you the best results, every time. Click Here to Schedule an appointment today !

LinkedIn For Plumbers

LinkedIn is primarily a B2B network. This channel allows plumbers to find commercial plumbing types of clients, it is an effective tool for building a network with other local business owners that need a plumber often. You can upload your digital resume to showcase your industry experience, which is certainly a great way to build your online presence. Click Here to see how you can use LinkedIn to market your plumbing company.

To get the most out of LinkedIn, we advise plumbers to set up a profile, keep it up to date, share industry news, join professional groups and engage with other industry professionals. Schedule an appointment with Tony to learn more on how LinkedIn can benefit your plumbing business.

Instagram Marketing For Plumbers

Did you know that an eighth of the 7.7 billion people around the globe use Instagram? Although Instagram is one of the most used social channels in the world, it is still a relatively untapped market for plumbers. As a plumbing business owner, Instagram gives you the ability to establish a unique brand, create a free visual portfolio and generate new leads. Potential clients can view your profiles, learn what services you offer, the areas you service, and stay informed about your plumbing business.

Before you start thinking about marketing on Instagram, make sure that you have an Instagram Professional Account. A business account allows you to create and publish Instagram Ads without having to use Facebook Ads Tool. If you need help with Instagram Marketing for Plumbers or Plumber Instagram Marketing, contact the pros at Strictly Plumbers. We specialize in helping plumbers get more qualified leads with Social Media Marketing. Schedule an Appointment with our founder/CEO Tony Gee to learn more on how we can help grow your plumbing business.

TikTok Marketing for Plumbers

Did you know that TikTok offers a fast-growing plumbing industry experience? TikTok is one of the newest and most exciting social media channels in 2021. Currently, there are over 80 million monthly active TikTok users in the United States. Unlike its other social media counterparts like Facebook, Instagram or Twitter, TikTok is a video-only social media platform that provides its users different sound bites, music, effects and filters. With over 80% of TikTok users falling in the 16 -34 range and an additional 20% between the ages of 35 and 44.

YouTube Marketing For Plumbers

YouTube is owned by Google and is the second largest search engine in the world. YouTube has many challenges when it comes to the online video market, but despite the competition it remains a premier plumber video marketing platform, after all, 1 billion users can’t be wrong. To get the most out of YouTube marketing, you need to come up with a good marketing plan and have adequate knowledge about how to optimize your YouTube Channel. Click here to schedule an appointment with Tony Gee to learn more about YouTube Marketing for Plumbers.

How to Choose the Right Social Media Marketing Platforms For Plumbers

As a plumber, you’re crazy busy! But you still need to prioritize your time and focus on the social media marketing platforms that make sense. Plumbers that don’t have to post on their Facebook or don’t know how to create successful social media ads come to us and hire Strictly Plumbers for the best results. We become an extension of your plumbing company and help you supercharge your social media marketing so you can dominate your local area. Click Here To Schedule A Free Appointment

Aside from being where your audience is likely hanging out, the built-in business features on Facebook are perfect for plumbing businesses. For example, Facebook allows businesses to communicate with customers, book appointments, publish content as well as curate reviews in a single platform. With Facebook Ads, you can easily target a specific audience in your local area to offer specific plumbing services.

What Types of Content Should You Post on Facebook?

Just like in most industries, Facebook doesn’t require you to be shy about what you are selling. It is advisable to have a diverse content calendar, rather than beat your followers over the head with sales pitches. We recommend hiring an experienced and highly qualified Facebook Marketing Expert to handle the job on your behalf.

Tony Gee, the founder of Strictly Plumber Marketing, is directly trained by Facebook and has in-depth on how you can get more leads for your plumbing business. Tony has been a master plumber in San Diego for 15 years before he cracked the code on plumber marketing. As a master plumber and top sales plumber, he has the understanding and knowledge it takes to create higher sales and happier customers — we want to help you do the same.

Strictly Plumbers is the ONLY plumbing marketing company started by a master plumber, and we have been helping plumbing owners like you grow in business and increase revenue. Aside from Facebook Marketing, we offer additional plumber marketing services, Web Design , SEO & GMB , Google PPC and Commercial Account Management for Plumbers Looking to grow your plumbing business? Schedule an appointment with Tony Today!

Here is a snapshot of what plumbers can post to grow and engage their Facebook Followers:

Personal Photos and Humor

Social media users will follow anyone who interests them. They will mostly likely follow posts from a plumbing company that posts funny or inspiring quotes, jokes and images. Posting photos of your staff and employees working on big or unusual jobs in the field can help you build an engagement and a feeling of connection with your audience.

DIY Videos

Don’t be worried about losing business by showing your potential customers how to fix a leaky faucet. Becoming transparent about how plumbing works builds credibility for your company and develops trust. You can post your DIY videos on Facebook, YouTube and Instagram.

Live Video Streaming

Apart from posting helpful videos, consider creating a live event, something like, “Ask the Plumber” segment where followers can type in questions that you answer live on video. Followers love direct responses and you get another chance to showcase your expertise.

Industry and Market News

Regardless of where your plumbing business is located, there is a lot happening in the plumbing industry. Consider posting plumbing news, industry reports, advice or any other helpful content to keep your clients in the loop and show them you are an active participant in the industry.

Company Milestones

Apart from being social, awards are another great way to showcase your plumbing business’ track records to your followers.

Client Testimonials and Success Stories

One of the primary benefits of Facebook posts is the ability to highlight your successes and connect with clients. Your clients have multiple choices when it comes to finding the right plumber, so the more you are able to provide proof of your satisfied clients the better.

7 Tips on How Plumbers Can Effectively Market On Facebook

Tip 1: Create a Facebook Page

The first step to marketing on Facebook is to set up a business page. While some plumbers may prefer to use their personal profile, it is highly advisable to create a business page. A Facebook business page makes you appear more professional and also allows you to market to your followers more effectively using features not available in your personal profile. While a Facebook profile has a limit of 5,000 friends, a business page allows you to have a following and also advertise to your local area.

To create an effective Facebook Business Page, be sure to:

· Use a professional profile photo : Your logo is usually the first thing people see when they land on your business page. Thus, ensure it looks professional and vibrant. Strictly Plumbers can help you create a killer plumber logo . You will get a CUSTOM Logo Design. It only takes 1-2 weeks to build a Logo. Click Here to get started !

· Update the cover image: Your cover is also vital for first impressions. This can either be a video or an image with graphics.

· Add Contact Information: Make sure you add your website url, address, phone number and email address. Don’t forget to include your business hours. Your NAP should be similar to what you have on GMB and other local directories.

Tip 2: Determine Your Target Locations

Once you have your business page, then the next step is to narrow down your target location. Use Facebook’s geo-targeting feature to target your audience by zip code. This is very helpful if you need to target location based on where you are selling property. Facebook also provides demographic targeting based on interest and online behaviors, age, gender and much more options. All these features make Facebook marketing for plumbers very effective for generating quality leads.

Tip 3: Invest in Facebook Ads

Now that you have figured out who your target audience is, the next step is to create appropriate ads for that audience. Facebook allows you to use ads in various ways. You can go as simple as a typical image ad or you can make slideshows or videos. Contact us today to learn more about the best Facebook Ads for Your Plumbing Business.

Tip 4: Get More Eyes on Your Posts

Facebook provides numerous features for plumbers meant to either increase engagement for your ad or widen awareness of your brand, or even prompt users to take action. When posting on Facebook, utilize things like boosted posts or event posts.

Boosted posts allow you to reach more people. They are not similar to Facebook Ads and are not created in Ads manager. However, they still allow you to reach a higher number of people than a regular post.

Tip 5: Remarketing

Just like Google Ads, Facebook Ads use cookies to track users that visit your website and remarket the service they have already shown interest in. There are a number of ways you can remarket your audience on Facebook. It’s not rocket science, Facebook will lead you through the steps necessary to create a remarketing campaign. You will also be asked to upload your contact list or choose the kind of engagement you want to prioritize. To lower cost and market to only relevant people, use Facebook's targeting system to remarket to a smaller contact list. You will not only save money, but you will more likely get more conversions.

Tip 6: Hire a Professional

If you are looking to make the most out of your Facebook Marketing, hiring a Facebook marketing expert is a must! A Facebook marketing expert is someone who has years of practical experience using Facebook as a marketing tool. Your Facebook marketing expert will help you write facebook copies, create graphics, generate leads and sales, collaborate with your marketing team to ensure consistency branding across all paid programs, create squeeze pages and lead generation forms and so much more. If you need help with Facebook Marketing for Plumbers, contact the pros at Strictly Plumbers. Click Here to schedule an appointment with Tony Gee!

What is the Best Merchant Service for Your Plumbing Business?

Fri, 03 Sep 2021 16:55:30 GMT

What is the Best Merchant Service for Your Plumbing Business?

Do you need a plumbing merchant account to start or grow your plumbing business? To keep your money coming in reliably and affordable, it is important to turn to a trustworthy payment processor, such as Reliable Payments to open a merchant account for payment processing. A merchant account is a must-have for any business in the modern world.

So, if you are among plumbers who take only cash, checks or money orders and have no way to process credit cards on the go, you should start accepting credit cards if you want to grow your business. Otherwise, you will end up waiting for days to get paid, especially if you are using the traditional invoicing system. Here are some of the key factors to consider when choosing the best merchant account for your plumbing business:

Equipment to Process Your Payments

A good merchant account provider should be able to provide you with the equipment you need to process your sales. In the case of accepting debit and credit card payments, you will require tech that can read your customer’s credit card information and send it to your processor for approval or rejection. If you’ll be accepting payments online this tech is mostly software, but if you have physical retail presence, that means hardware.

Options for reading credit cards are more robust nowadays. Apart from the traditional wired credit card terminals, there are also numerous wireless terminals and mobile processing systems that combine a smartphone with a very basic credit card reader to offer the same capabilities as a dedicated terminal.

Top merchant service providers, such as Reliable Payments offer the technology, resources and support to deliver complete end-to-end payment processing services to you and your merchant. Whether it is an online personalized payment gateway, or mobile processing on-site with your smartphone, Reliable Payment has a solution for your business.

2. Reasonable and Transparent Fees

When choosing a merchant account provider, you’ll want to look for a fee structure that is both reasonable and transparent. A reasonable fee here refers to the one where the account provider actually provides a valuable service in exchange for that fee. The fee should also be reasonably related to the value of that service. Fees should also be transparent and fully disclosed before you sign up for an account. Here is a list of fees that are commonly associated with merchant accounts:

Application or Account Setup Fees : While you may not see these often as you used to, some merchant service providers will charge you a one-time setup fee when you begin the service.

Account Maintenance Fees: Nearly all merchant providers charge some sort of fee to maintain your account. This might be billed monthly or charged monthly as an annual fee.

Monthly minimum: While this is not a fee in itself, a monthly minimum is a requirement that your plumbing business process a sufficient total amount in transactions to incur at least a specified amount, typically $25 in processing charges.

PCI Compliance Fees: All merchant service providers must comply with the Payment Card Industry Data Security Standard (PCI DSS) security standards. PCI compliance fees are paid by your processor in order to ensure your account remains PCI compliant.

Chargebacks: Chargebacks can occur due to technical errors, returned merchandise, or actual fraud.

Early Termination Fees (ETF): Some merchant account providers will sign you up for a long-term contract, typically 3 years, and will charge you an ETF if you try to close your account early for any reason.

3. Real-Time Reporting

Look for a merchant services provider with a simple, cloud-based system that generates real-time reporting, such as Reliable Payments. This will allow easy batch viewing so you can line up your books and provide detailed reports with filters to view data, such as transaction types and time frames. Real-time reporting makes accounting and reconciliation easy.

4. An Understanding of the Plumbing Industry

As a plumbing business owner, you certainly want to work with a merchant service provider that clearly understands the plumbing industry. Plumbers are extremely busy and want a payment processor that reduces costs and streamlines operations. Therefore, a good merchant account service should have innovative solutions to make payment collection for plumbers easy, secure and on time. Reliable Payments offers merchant account services specifically for plumbers and HVAC technicians. Their payment solutions are designed to help you save money while operating an on-the-go business to best serve your customers.

5. Security and Fraud Prevention

We recommend working with a merchant account provider that is PCI compliant. Surprisingly, only one in 10 Merchant Services Providers that offer built-in merchant services is actually certified. Your provider is responsible for securing your customers’ card data, so working with a compliant provider will ensure you get the best security features with your merchant account. The best merchant services should also offer up-to-date software and equipment to protect against fraud.

6. Exceptional Customer Service and Support

Mysterious, unexplained charges will appear on your statement. Chargebacks will occur, even as you work hard to prevent them. For all of these and many other possible issues, you will need solid customer service and support from your merchant account provider. Most merchant account providers offer support via email or telephone. Chat support via the company’s website is also becoming more common. Go for a provider who provides customer support 24 hours a day, 7 days a week.

So, what’s the best merchant service for your plumbing company?

The best merchant services provider will have a lasting impact on your plumbing business’ efficiency and bottom. So, it is important to take your time before making the final decision. If you are looking for the best merchant service for your plumbing business, then you should certainly try Reliable Payments . We recommend them due to their simplified payment processing solutions.

Reliable payments has many payment solutions for plumbers. Whether it is an online personalized payment gateway, or mobile processing on-site with your smartphone, Reliable Payments has a solution for your plumbing business.

Apart from providing smooth payment solutions, Reliable Payments can also help you to add up to 3% back into your bottom line every single year. They will gladly offer you a Free Rate Analysis to help identify saving opportunities for your plumbing business. You’ll also get a reliable waive fee for your Client Payment link on your website, $350 value! Click Here to learn more about Reliable Payments, the best merchant service for plumbing businesses.

A Step By Step Guide to Starting a Plumbing Business

Wed, 11 Aug 2021 16:12:05 GMT

How To Start a Plumbing Business

Starting a plumbing business can be a very lucrative opportunity. You may have heard of famous success stories of US plumbing companies, like Roto-Rooter, ARS Plumbing and more. Of course, this kind of success requires the right combination of skilled tradesmanship, dedication and business acumen. Many plumbers start their career by working as an apprentice or a contractor of another plumber. But as they grow in trade and achieve the “expert status”, it is normal to want to branch off and start a plumbing business of their own. In this article, we’ll discuss the steps you need to take to start a residential or commercial plumbing business. This is all the professional advice plumbing business owners wish they would have known when first starting out.

Step 1: Earn Your State-Required Certification and Plumbing License

The very initial first step to starting a plumbing business is to earn your required certifications and licenses. You cannot legally run a plumbing company without proper licensing and it can take two to six years to become a licensed plumber. Each state or region has specific requirements. Here is a quick breakdown on how you can become a licensed plumber:

Serve as An Apprentice

A plumbing apprenticeship is a paid on-the-job training under a licensed or master plumber. It helps you gain experience, build your network and prepare for life on the job. Apprenticeships generally last from 2 to 5 years and are a mandatory aspect of becoming a plumber.

Get Certified

Once you’ve completed your apprenticeship program, you are now qualified to get your own plumber license and be called Licensed Journeyman. During this stage, you can begin to accept jobs and perform plumbing tasks without any supervision. However, you first have to submit the necessary documents and pay the necessary fees required to the licensing agency in your state. You will also be required to pass the licensing exam before you become a Licensed Journeyman.

If you wish to become a licensed master plumber, you must have 1 to 5 years of documented plumbing experience, depending on the state laws. In addition, you must successfully pass an additional exam and meet the mandated state required before you are called a licensed master plumber.

If you have a high school diploma or General Education Development (GED), you can enroll in a trade school or certification program at your local college. If you are located in San Diego, consider enrolling at the PHCC Academy of San Diego. The academy offers trade certification programs for the Plumbing-Heating-Cooling Industry, including Journeyman Plumbing Apprenticeship and HVAC Service Tech Certificate. We also provide regular UPC Update classes and other industry-specific courses throughout the year.

Enrollment Requirements

To enroll in PHCC Academy of San Diego Training Programs, students must::

Be at least 18 years of age at time of enrollment
Pass the Math Entrance exam with a score of 70% or greater
Pass the English Entrance exam with a score of 70% or greater
Attend the Enrollment Interview and be granted acceptance into the program
Pay applicable administrative fees and first two months of tuition, minimum

Most programs will generally last two years long and involve working with waste systems, water lines, plumbing fixtures and related appliances. You will also learn the working rules, plumbing codes, safety practices and various regulations surrounding the plumbing industry. General studies pertaining to math, drafting, physics and blueprint reading will also be covered. These vocational training programs will help you gain the necessary skills and stand out to consumers as a trustworthy professional.

Get Your Contractor’s License

To become a legal plumbing contractor, you’ll need to apply for a contractor’s license. Holding a contractor’s license allows you to put up a plumbing business, bid on projects, hire licensed plumbers and apply for the necessary permits for projects. In addition to your plumber’s licenses, several states require plumbing contractors to obtain a generic contractor’s licenses. A contractor's license can be issued to individual plumbers or business entities depending on the state. License application requirements vary by state, but contractors are generally required to submit the following:

Licensed plumber information
Application fee
List of officers or members
Surety bond
Worker’s compensation insurance information
General Liability Insurance

Step 2: Create a Business Plan

Every successful business starts with a plan. A clear plan will help you map out the specifics of your plumbing business and discover the unknowns. The Small Business Alliance offers you a step by step guide on how to draw up a business plan. Ideally, the plan should list out the following:

a) Business Name

b) Your startup and ongoing cost

The costs involved in setting up a plumbing business are minimal. Some of the initial costs expenses include:

A service truck, you can go for a used vehicle or purchase a brand new one.
$1000-$4000 on a website
$500-$1000 on the uniforms and business cards
$2000 on office equipment

Plumbing equipment can add up quickly, like assorted pipes and fittings, pipe wrenches, extension cords, cast iron pipe cutter, propane torch, circular saw, cordless screw gun, whole hog right angle drill, drain cleaning machines, sewer camera, jackhammer, etc.

The ongoing expenses in your plumbing business may include office expenses, insurance, vehicle maintenance and the replacement/ maintenance of tools.

c) Target Market

d) How Much You’ll Charge Customers

e) What Are Your Business Goals?

Step 3: Form a Business Entity

Creating a legal business entity is very important. You should sort this out from the start, so there are no crossed lines with your professional and personal accounts. The most common types of business structures include:

a) Sole Proprietorship

A sole proprietorship is an informal, unincorporated business entity that is NOT legally separated from its owner. That means, profit and losses are reported on the individual’s tax return and the business owner is personally liable for all debts and risks. For this reason, sole proprietorships are not usually the best option for most small business owners.

b) Partnership

A partnership is a business owned by more than one person, which is not formally organized. The owners are responsible for filing taxes under the name of the partnership and are responsible for any actions taken against the business. Just like a sole proprietorship, your personal assets are not protected in the event your plumbing business is sued.

c) Limited Liability Company (LLC)

A Limited Liability Company is a United States business structure that provides the personal liability protection of a corporation with pass-through taxation of a sole proprietorship or partnership. Forming an LLC is the easiest way of structuring your plumbing business to protect your personal assets in the event your business is sued. An LLC can be owned by one or more people, who are known as LLC members. An LLC with one owner is called a Single-Member LLC, while an LLC with more than one member is called a multi-member LLC.

d) Corporation

A corporation is a legal business entity that is shared by shareholders and is run by a board of directors. Corporations are created through registration with the state. Although they provide numerous tax benefits and limited liability, they are still required to follow more complex operating procedures than their counterpart, the Limited Liability Company (LLCs). It is advisable to contact a local attorney or a local mentor in the plumbing industry for guidance, so you can be sure that everything is properly documented.

Step 3: Register for Taxes

Once you have created your legal entity, you will need to register for an Employer Identification Number (EIN) on its behalf. An EIN is a unique nine-digit number assigned by the IRS to business entities operating in the United States. It is your permanent identification number and can be used immediately for most of your business needs. You can acquire your EIN for free via the IRS website, by mail or via mail. Note that depending on the legal entity you choose, you might have varied choices on how your plumbing business will be taxed.

You will need an EIN when:

Applying for business licenses
Opening bank accounts
Taking out business loans
Forming Corporations and LLCs
Filing tax returns
Building business credit
Hiring employees

Once an EIN is issued by the IRS, it is permanent and does not expire. It stays for the life of the business until the ownership or structure changes, or other exceptional circumstances.

Step 5: Open a Business Bank Account and Get a Biz Credit Card

Opening a business bank account is one of the most important things you can do when starting a plumbing company. A business bank account plays a vital role in growing your plumbing business, while protecting it and yourself at the same time. It allows you to keep track of business expenses, simplify tax reporting, and deposit payments under your company name.

You should have a business bank account as soon as your plumbing business has an EIN or begins to accept and make payments. The reason is because the IRS requires any incorporated business to have a business bank account. The rule applies whether the business is structured as a corporation, Limited Liability Company (LLC), a partnership or a sole proprietorship. A sole proprietorship is not legally required to open a business bank account, but you should get one anyway.

Before heading to the bank to open a business account, make sure you have all the necessary documents. Depending on the structure of your plumbing business, you won’t need all of the documents listed below, but this list should give you a starting point:

Employer Identification Number (EIN)
Articles of organization or incorporation
Certificate of good standing: Your bank may require you to provide a certificate of good standing, issued by your state, showing you are up to date on taxes and other requirements.
Personal Identification
Copy of your DBA filed with the state
Copy of partnership agreement

Step 6: Acquire the Necessary Permits

Most cities and counties and some states require businesses to obtain a permit before performing plumbing installations, repairs, replacement or alterations. Minor repairs, however, are exempted from permitting requirements. Failure to obtain necessary permits can result in hefty fines, or even cause your business to be shut down. In most states, it is necessary to obtain a plumbing contractor’s license, a plumbing permit, and/or a plumbing license. Certain other state permits and licenses may be needed to operate a plumbing company.

Step 7: Get Business Insurance

As a plumbing business owner you’ll be exposed to a whole host of risks that you wouldn’t have had whilst on wages. There’s the risk that you damage someone else’s property, or worse, that you cause personal injury to another person. These risks are so great that most states require that licensed plumbers hold mandatory insurance in place to cover such risks. This type of policy is known as liability insurance .

It’s the most common form of insurance for any trade business, not just plumbers. It will cover you in the event that you cause property damage or personal injury to a third party as a result of negligence. Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

Step 8: Bring Your Brand to Life

A few steps back, you gave your plumbing business a name, and now it is time to bring that brand to life. Your brand is what your company stands for, as well as how your business is perceived by the public. Having a strong brand will help your plumbing company to stand out from the competition.

Before you begin designing your logo and other visual aspects, first identify your brand's vision, mission and core value. As a service-based business, it is advisable to start with values, such as integrity, transparency and honesty. Try coming up with at least five values that will guide you in everything you do.

Next, think about the various visuals that will represent your brand. A graphic designer or brand specialist can help you make the correct choices. However, it is recommended that you have a general idea of what you need before you get started.

Do you want your professionalism to be the focus of your brand? Maybe you’d like your brand to be more representative of hard work and strength. All of these aspects will be tied together in your logo, which you’ll use on your website, your truck and any branded material. No matter what look you go with, remember to keep your core values at the center of everything that you do in your small business.

Step 10: Market Your Services

Referral Marketing

Trust is everything, when it comes to any service-based business. Referral marketing is one the best ways you can build trust. If you have a lot of experience in the plumbing field then you should have contacts in the industry. Build a reputation if you have worked under master plumbers and market your experience. You can also consider partnering with businesses that share a clientele with you. Your partners could be plumbers with different specializations or they could even be general contractors, electricians, property managers and the like. Basically, you should give your partners a bonus, every time they send you a new customer.

Local SEO

Plumber Website

As a plumbing business owner, having an effective website is essential to standing out of your potential customers. Your plumber website is often the first impression of your company. What’s more is that 94% of the factors that impact that first impression are related to your website’s design. If someone likes the design and functionality of your website, they are more likely to stick around longer and potentially become a customer. Your website’s design could also determine how many leads and customers you get from your plumber website. Give us a call or browse our website to learn more about our Plumber Website Design plans.

Google Ads

Step 11: Hire a Good Dispatcher

Your dispatchers are critical to keeping your plumbing business running its best. Your company’s dispatcher plays an important role when it comes to keeping your plumbers performing at a high level and delivering awesome customer service on everything from emergency class to sales opportunities.

Thus, it is essential to make sure that you have the right dispatchers for your plumbing business. Whether your company relies on dedicated dispatchers or combines CSRs and dispatchers into one position, the people working in those roles should have the right skill set and temperament. Tony Gee knows the best strategies that make a successful plumbing dispatcher. Click Here for Free Dispatcher Training .

Step 12: Invest in Sales training

Sales training involves learning how to upsell and how to provide value and create loyal customers. The mistake many plumbing companies make is to quickly up-sell products to customers who may not need those products, rather than focusing on providing a professional experience. Our sales training for plumbers and employees equips you with a professional sales process to maximize your selling opportunities and increase your weekly revenue. Click Here for a free sales training. The trainer in this video is Tony Gee. Tony was a plumber for 15 years prior to studying marketing. He is the owner and founder of Strictly Plumbers Inc., which has about 20 staff and has helped approximately 240 plumbing business owners throughout the United States.

Tony Gee certainly knows what it takes to run a plumbing shop generating 1 million per month! And because he is so passionate about seeing small to medium plumbing businesses grow, he is sharing valuable tips you need to know to start making money with your new plumbing company.

Step 13: Hire more plumbers

Hiring the right plumbers is one of the most important and also painful parts of managing a plumbing business. Talented, experienced plumbers are becoming harder to find. However, with some planning and forward thinking, you can still find the best plumbers for your team. Our Plumbing Hiring Test can help you build an awesome team and take your plumbing business to the next level.

Once you have hired the right plumber, you need to train them to get bigger sales. Tony Gee can teach your plumbers how to esthetically turn a small plumbing job into a large plumbing to generate bigger invoices, even if your plumbers don’t have good sales skills. Tony has trained thousands of plumbers on sales training and has also given sales training presentations for plumbers for PHCC. Tony Gee is an affiliate of PHCC of San Diego. Click Here for Free Sales Training . Schedule an Appointment With Tony Today.

Step 14: Manage your company

One of the hallmarks of any successful plumbing company is often the presence of a “Good Management System”. A good management system benefits every aspect of your plumbing company, including the executive, plumbers and customers. Rather than hiring more people to handle the different tasks of your business, you can boost your productivity with custom-built software. We recommend you choose the following software for your plumbing company:

SkyBoss

SkyBoss is a cloud-based, mobile software that is specifically designed to streamline your plumbing business. This software has all the tools you need to take your plumbing business to new levels of performance and revenue. Its primary features include customizable price book, inventory management, plumber tracking and routing, task management, customer tracking, work orders, estimating, reporting, customer tracking, work orders and invoicing, as well as scheduling and dispatch. Click here to learn more and Schedule a Free Demo with SkyBoss .

Service Titan

If you’re looking to grow your plumbing company and increase revenue, then you should invest in Service Titan. It is a cloud based platform that helps plumbing business owners handle all aspects of field service management, from scheduling to invoicing to sales. Service Titan has a particularly strong sales feature that allows plumbers in the field to make presentations to customers and close on the spot. This software is also ideal for dispatchers who have to handle a lot of calls and need more detailed information on customers right away rather than having to pull it out during the phone call.

Plumbing Google PPC Ads

Thu, 17 Jun 2021 14:39:59 GMT

Plumbing Google PPC Ads – By Tony Gee

Google PPC Ads is the quickest and most profitable way to get new customers. It works so well that you should be ready and prepared. My book will guide you, because if you do it wrong, it will get expensive really fast.

In my book, Google Plumbing PPC Ads, I will teach you 10 of the best Google PPC ads practices so you can reach new customers without breaking the bank. You will learn the steps it takes to gain more business. The book takes a realistic look at PPC for plumbers and aims to tackle the bigger questions and great mysteries of Google ads for plumbers.

Some hot topics in this guide include the following:

Topic 1: Five Things Plumbers Need to Know Before Using Google PPC Ads for the First Time

There are many horror stories online of people who have used Google Ads. They end up spending their entire advertising budget and see very little results. The truth is that, when Google ads are used appropriately, the benefits greatly outweigh the costs. Plumbers just need to know how to use Google PPC ads correctly, and be armed with these 5 tips I’m about to disclose to you before using the platform for the first time.

Topic 2: Keyword Search Basics

Keywords are the backbone of any successful PPC ads campaign. Without them, customers would never see your ads and you wouldn’t be able to bid. In fact, the most challenging task for your Google Ads campaign is to choose the right keywords. You need to decide whether you want to focus on mainstream keywords with high competition or go for long tail keywords for a higher visibility. In this topic, Tony Gee provides you with a detailed guide on how to choose the most relevant keywords to your business. He will teach you everything you need to know about general keywords, negative keywords and keyword grouping.

Topic 3: How to Write Effective Google Ads

In the plumbing business, your ad copy helps you to create the first impression of your brand in the eyes of customers. A killer Google text ad also helps you to get more clicks, which results in more conversions. However, once you start dealing with Google PPC ads, you will discover that Google ads are always updating formats and regulations, which might be quite challenging to follow. In this topic, Tony Gee, will walk you through the best ways to write a catchy Plumbing Google PPC ad copy and make your Google ads more effective.

Topic 4: Best Practices for an Ad Landing Page

Your Ad landing page is what Google uses to measure the experience people are going to have once they’ve clicked on your ad and then gives it a quality score. This quality score does not only take into account the user’s landing page experience, but also the expected Click-Through Rate (CTR) as well as the relevance of the ad. Ads with a lower quality score won’t be displayed as often and will also have a higher Cost Per Click (CPC). In this topic, Tony will teach you the best practices for creating a landing page that everyone who clicks on your ads will love.

Topic 5: The Importance of Capturing Emails

People aren’t necessarily instinctively going to purchase something just because an advertisement – or a landing page – told them to do so. If a potential customer doesn’t make a purchase immediately after clicking your ad, they will forget about your plumbing company and your offers shortly after leaving your website. But if you have their email address, you can remind them about your offer and business and stay at the top of their mind. Tony, will teach you everything you need to know about capturing emails using Google PPC Ads, as well as how you can get more plumbing jobs with email marketing and phone call follow ups within 7 days if it’s done right.

Topic 6: The Importance of Using Google Analytics

Having Plumbing Google Ads is great, and having an email marketing and phone call follow-up campaign set up afterwards, is even better. However, it is also essential to track the results of your ad campaign. The best way to do this is by using Google Analytics, a free service that tracks and reports web traffic. Tony Gee, will teach you how plumbers can make the most out of Google Analytics and get more plumbing calls.

Topic 7: How to Prevent Click Fraud

Click fraud is estimated to affect around 20% of all paid links on the internet. That means, if you are paying for web traffic, chances are you’re paying out a reasonable chunk to fraudulent companies of some kind. In this topic, Tony Gee will teach you how to prevent click fraud, so that you can boost and acquire more customers without losing too much money.

Topic 8: The Importance of Testing Ads

The ads you run in Google ads aren’t guaranteed to perform well, produce results or even get you more sales. What’s even worse is that most plumbers are not even aware that their ads are not performing well and don’t realize that a few changes could turn those ads around and get the results they are looking for. That’s where ad test testing comes into play. You will learn how to test your Google PPC Ads and what you need to do to ensure your Plumber PPC ads campaign is successful.

Topic 9: Google Map Ads

According to Google, over one billion people around the world have downloaded Google Maps and use them to reach different destinations each year. As a local plumbing business, Google Maps gives some competitive marketing opportunities. Google Map Ads allow you to target users directly on Google Maps based on searches not only of business types but products people are trying to find as well. They help you to build visibility and reach people who are on the go! In this topic, you'll know how to make the most out of Google Maps using ads and get more local plumbing jobs.

Topic 10: Remarketing Ads

Whether you are looking to promote awareness of your brand or drive plumbing sales, remarketing is a key component of your plumbing company’s advertising. In this topic, you’ll learn various types of plumber remarketing ads and how you strategically position your ads in front of people that need a plumber as they browse Google or its partner websites.

The Plumbing Google PPC Ads tips and tricks you are about to read have proven results. Every chapter has new secrets that will enable you to make the most out of your PPC campaign AND help you get a leg up on the competition for plumbing jobs. If you follow the formula we reveal in this book, it’s highly possible you can get more jobs with Google PPC Ads without draining your bank account. Click Here to get your free copy today.

How To Sell Your Plumbing Business

Wed, 21 Apr 2021 19:59:26 GMT

Are you interested in selling your plumbing business?

If so, it is a good idea to consider your goals and objectives for the sale – the reasons why you’re selling your business and the value you want to achieve. Selling a plumbing business for top dollar is a complex venture that requires professional financial and legal input from seasoned professionals who understand the unique nature of a business transaction.

A key objective to consider is your financial performance and how that translates to enterprise value. Why is that important? As they say, timing is everything, and while you may be ready to sell your business, your business may not be ready to take to market. For example, you need to ask yourself if your revenues are growing year-over-year and whether that growth is profitable. You need to look at your operating expenses and spend time getting “lean and mean.” You see, the more prepared you are, the more likely you’re to maximize profits.

It is recommended to get your plumbing business ready for sale a year or two in advance before the actual sale takes place. This will enable you to get things in order and command the highest price possible and showcase your business is an attractive option for buyers. If you are wondering how to sell your plumbing company, but don’t know where to begin, here are a few steps to help you navigate the sales process and make the most of your time.

Step 1: Prepare Your Business for Sale

If you’ve decided to sell your plumbing business for whatever reason, you can’t just hang up a “for sale” sign and wait for offers to come rolling in. Selling for the right price takes time and preparation. The more time you take to properly assess, prepare and market your plumbing business for sale, the higher the odds of increasing the transaction’s success. Here are a few things you can do to prepare your plumbing business for sale:

Get your company’s financials in good shape – both accounting practices and policies and prepare the necessary financial statements. It is advisable you show positive performance, be it sales growth, backlog, gross margins and other metrics used in the plumbing industry. Prepare 2-3 years of tax returns and financial statements. Be organized :)

List and price all your plumbing business’s tangible and intangible assets.

Organize your legal paperwork. Review your permits, licensing agreements, incorporation papers, vendor and customer contractors. Make sure you have them readily available, current and in order.

Fine tune your daily operations. , creating instruction manuals and checklists by role so everyone understands what they do and how they do it. I’m not saying document everything under the sun – focus on the key processes, policies and procedures that make the most impact. Remember, it is your company’s systems and processes that have value , allowing you to turn the keys over to a buyer with a system they can follow that makes you unique and better than your competition. Key areas to focus on:

Do you have an effective sales and marketing sales process?

- How are leads generated and moved to sales?

Is your product pipeline effective, efficient and well-streamlined?

- Will the new owner need to hire additional workers, buy new equipment or train your existing workforce?

How effective is your second-tier management?

- Do you micro-manage your managers and employees?

-Do you have a good management structure involving people who can make critical business decisions?

-Do you delegate authority and approvals to your team?

-Do you cross-train your managers and employees to help eliminate gaps and downtime when team members are on vacation or indisposed?

-Do you have undisciplined or unmotivated workers?

Make sure your pricing and marketing strategies are effective, measurable and repeatable. Having a marketing program in place that consistently delivers leads and has proven successful for several years, allows the new owner to know a radical shift in sales performance will not be needed.

Your team- from the dispatchers to the plumbers- must be friendly, well trained and happy. Inform them in advance that you are planning to sell your company. Encourage them to work with the new owner.

Prepare a five-year business plan that the new owner can follow to improve their chances of success, especially if they are not plumbers themselves.

Step 2: Get a Professional Valuation

Next, you’ll want to determine the worth of your plumbing business to ensure you do not price it too high or too low. Valuing a plumbing company is not always a straightforward process. You should consider hiring a professional valuation firm to help you determine the real value of your company. Enlisting the services of a professional also helps to bring credibility to the asking price. The appraiser will take into account everything from inventories and sales to debts and other business assets to come up with a realistic price.

While determining the value of your plumbing business is important, your asking price should be defendable when negotiating with the potential buyer. The best way to prove the validity of your plumbing business’s valuation is by maintaining clean and accurate financial records. Although some potential buyers discredit things like goodwill and market share, they can’t argue with your financial numbers, which makes your record keeping so important. Key financial documents that support your valuation include your income statement, cash flow statement and balance sheet, as well as your tax returns from the previous 2 – 3 years.

Step 3: Prepare For Your Exit

Potential buyers will want to know you plan to wind down your involvement in the company. Experts recommend having an exit plan in place at least a year or two in advance. Having a good exit plan helps to get things in order including improving your customer base, financial records and sales. This also makes your plumbing business even more attractive to potential buyers.

A good exit strategy should have the following: a succession plan for the person taking over the daily operations, a clear understanding of the possible pitfalls and how to manage and correct them and a sense of how much you need to make from the sale in order to cover your finances. You also need to the take following into account:

a) Who will be your successor?

b) Do you want the new owner to keep your current staff?

c) How are you going to incent your key employees to stay after the sale?

d) Are your insurance contracts and policies in good order?

e) Will there be a transition period, or are you planning to disappear the day the buyer hands you the check (not likely an option)?

f) Will you notify your existing clients and leads of the change in ownership? What about other key stakeholders, like vendors, strategic partners, bankers, lawyers, business & health insurance brokers, your CPA and more?

The biggest mistake you can make when selling a plumbing business is not having a good exit strategy. If you want to get maximum value for your plumbing company, develop an exit plan now before an unforeseen situation forces you to sell.

Step 4: Hire a Professional Business Broker or M&A Advisor, depending on the size and value of your company

Hiring a professional business broker is the best way you can get the maximum value for your plumbing business and find you the ideal buyer. This is especially true if your business is in the small and lower middle markets, traditionally defined as having less than $1 million in net profits, or more technically, EBITDA (“earnings before interest, taxes, depreciation and amortization”). If your business earns more than that, it’s advised to seek out an experienced Mergers & Acquisitions (“M&A”) advisor who will market your company to a different class of buyer.

In this discussion, we’ll focus on the strengths a business broker brings to you during the sales process.

An experienced business broker can help you with business valuation, negotiations and due diligence. They can list your plumbing company with various marketplaces to increase the number of potential buyers and get you the best deals. A professional business broker can also handle all negotiations on your behalf and help you find secure funding with a reliable financial institution.

Here are some of the critical roles played by a professional business broker:

a) Business Appraisal.

A professional broker can help you create an accurate appraisal of your plumbing business based on the sale of similar companies.

b) Prepare Prospectus .

A prospectus is a multi-page business document that describes your plumbing business to prospective buyers. The document usually has 15 to 30 pages and contains all the essential details about your plumbing company.

c) Marketing.

A broker markets your offering to potential buyers and inventors on their database.

d) Manage Inquiries, Emails and Phones .

A business broker will manage all the buyers inquiries about your business. They will also help you to choose the best offer from all the submitted letters of intent. A letter of intent is a document that contains the declaration of the intention of the buyer about the offer and deal terms to purchase your plumbing company.

e) Due Diligence.

A broker will perform a detailed investigation of all facts, numbers and metrics about your plumbing business before signing a contractor. This is done to ensure that all the information you’ve provided is correct. The broker will ensure everything is moving smoothly and will respond to your buyers’ ongoing questions about your data and accounting.

f) Verify Final Offer.

When a buyer makes a final offer to buy your plumbing company, your broker will perform a detailed review and negotiate until you are 100% satisfied with the outcome.

How To Get Plumbing Jobs With Television Commercials

Sat, 17 Apr 2021 13:55:39 GMT

Many people believe that TV Advertising is losing its effectiveness due to the advertising of the internet. The truth is that TV advertising still has numerous advantages for brands in 2021 and beyond. Watching TV continues to be a popular pastime for many Americans. Nearly 96% of all U.S. households have at least one television, and TV advertising is one of the best options for plumbers looking to reach large numbers of people in a short amount of time. TV advertising helps consumers become aware of your plumbing company’s name, logo and your message. This awareness helps to influence future customers when the time comes for plumbing services, and can be the edge for your company to be picked over your competition.

Our marketing agency, Strictly Plumbers, now offers Television Commercials for plumbers as a service, if you want TV advertising, we can help you get on Fox, NBC, ABC, Local News and many more TV Channels, based on your service area . Click here to schedule a free appointment to get more information.

TV advertising can send a large audience to your website, where potential customers can check your services and contact you from the comfort of their living rooms. In fact, TV advertising is the best way you can increase brand awareness, and also improve the effectiveness of other forms of digital advertising.

In this blog, we will discuss the Best Practice for TV Advertising, and why we think plumbing companies can benefit from television advertising in 2021 and beyond.

Benefits of TV Advertising for Plumbers

TV Reaches Large Audiences

If you want to reach mass audiences with a single ad spot, then TV Advertising is the way to go. Watching TV is the nation’s most common leisure activity, with an average American watching around 5 hours every day. To get optimal results, be sure to choose the times of the day and if applicable, the regions of your TV ads slots to ensure you are meeting your target audience where and when they are watching. The more people see and hear your message, the higher the chances that some will reach out for your plumbing services.

TV is the Most Trusted Form of Advertising

According to multiple surveys published by Nielsen, over 60% of US consumers say that they trust TV advertisements when they see it over all other forms of marketing. Unlike other advertising mediums, TV has the advantage of sophistication since it combines both visual and auditory stimulation. TV ads have the ability to show a product, demonstrate its use and explain the benefits of consumption.

In addition, TV commercials go through strict regulation, which makes sure that viewers know the brands have been scrutinized and are safe. This trust makes TV commercials the best option for plumbing companies looking to gain and influence the purchase decisions of their target audience.

TV Commercials Trigger Direct Response Actions

Many people who see your TV commercial are likely to take some sort of actions afterwards, like calling, visiting your plumber website, checking out your plumbing services, and so on.

Improves Overall Acceptance of Other Forms of Advertising

TV advertising can help the rest of your Plumber Marketing efforts and ads to perform better. Experienced plumbing marketing experts recommend mixing multiple advertising methods to grow your plumbing business quickly. TV commercials improve the overall acceptance of all of your other marketing and advertising efforts, and makes your plumbing company be the go-to brand for your region.

TV Advertising Creates Brand Power

When it comes to establishing a sense of legitimacy and trust for your plumbing company, TV advertising does it better than other platforms. It does so on such a wide-reaching manner, that brand recognition is almost guaranteed to increase after a single TV ad campaign.

Tips for Creating an Effective TV Commercial for Your Plumbing Company

Now that you know the reasons plumbers should take advantage of TV advertising, let’s discuss some best practices to know for when deciding to run a TV commercial campaign for your plumbing business:

Tip 1: Find Out Where Your Plumbing Company Stands

To clearly understand where your plumbing business stands currently, consider the factors below:

Can Your Plumbing Company Handle More Jobs?

The initial step to creating an effective TV ad campaign is to understand if your plumbing company is able to grow. The primary goal of advertising is to get you more business. Over time, TV Advertising will get you more plumbing jobs and your plumbing company should be able to handle the significant increase in demand for your services. Knowing whether you can be able to take up more jobs and expand if needed, is vital before investing in a TV advertising campaign.

Do You Have Enough Plumbers?

TV commercials work great for plumbing companies with more than one plumber. Remember the key reason for your advertising campaign is to grow. But do you have enough manpower to handle the higher demand of your services?

What’s Your Current Revenue, and How is it Allocated?

Another important aspect to consider is your total revenue and the percentage you will spend on your advertising campaigns. The Small Business Association of America recommends allocating 5% to 10% of your total revenue to marketing and advertising in order to remain competitive. If you are planning on using a mix of advertising methods, then it is important to clearly define how much you’ll be spending on each campaign.

Remember advertising takes time, and you must be willing to test different things out to determine what works best for your plumbing company. TV advertising, in particular, takes months to get started as the branding process is not instant.

How Does Your Website Measure UP?

The first thing most people do when they react to your TV commercials is search for you on the internet. Thus, it is very crucial to have a good website for your plumbing business. Your website’s first impression can influence customers to use your services or move on to a competitor. A good plumbing website makes finding plumbing services easy and contact information such as phone numbers, accessible. By partnering with a trusted plumbing web design agency like us, you can stand out from your competition, and get the edge on securing more clients, and making more money. Strictly Plumbers specializes in website design for plumbers that are not only beautiful made, but also rank highly in search engine results and convert your visitors into new customers.

When Are You Available to Work?

It is important to know when you are getting most of your calls. You might need to be available 24 hours a day, 7 days a week. However, if your calls are coming in on weekday mornings, it makes sense to only advertise when you demand is higher.

Tip 2: Decide What You Want to Promote

Before investing in TV Commercials, it is imperative to clearly understand what services you want to promote. Consider the factors below:

What Are the Top Selling Plumbing Services in Your Target Areas?

You certainly don’t want to advertise plumbing services that are not common in your target locations. Knowing what services to promote in your commercial advertisement will go a long way in seeing you get a higher return on investment. Choosing the right services will also help you decide what your commercial would look like to optimize responses.

What Makes You Stand Out?

Another important factor to consider is the unique aspects that make you stand out from the competition. Are your services affordable? Are you able to serve faster? Do you offer 100% satisfaction guarantee, or something else that differentiates you? Highlighting these unique aspects will make the choice easier for your potential customers who might be comparing you to a competitor.

Tip 3: Know Your Customers

Knowing the people who hire plumbing services can really help your advertising efforts. Try finding out who your business’s customers are and why? Find out their location, age, gender, income, homeownership status and other factors that determine their buying decision. This will help you determine the best way to reach them.

Tip 4: Video Advertising Formula

If you had to make a commercial or a video advertisement, would you know what to say? No need to worry! We got you covered. Today you will learn about a 5-step video formula that will get you leads fast. We use this formula at Strictly Plumbers to help plumbing business owners get more water heater jobs, and if you pay close attention, you will learn about other large, successful companies who use this formula on Television and Radio very often.

Problem/Irritate Problem
Solution
Social Proof
Irresistible Offer with Scarcity & Take Away
Call to Action

Example:

Is your water heater getting old? Have you been putting off calling the plumber because you’re worried about the cost?
“Company Name” offers Free plumbing estimates, we come to your home, examine your plumbing problems and tell you how much it will cost to repair or replace the problem.
We help families all over “City Name” with affordable plumbing prices and 24-hour services.
“Company Name” offers low monthly payment plans in case you have a big plumbing job. This month we are offering $100 discount for water heater installations to 100 people, offer ends “current month”
We will pay you $100 to replace your water heater and offer you a low monthly payment plan to make this a no brainer. Contact us today by visiting our website www . YourWebsiteName . com

If you need video production done on a professional level our company Strictly Plumbers can help you make a great advertising video.

Tip 5: Work With a Professional Plumber Marketing Agency

If you are looking for a Plumber Marketing Agency that offers TV Advertising solutions for plumbers, Strictly Plumbers has got covered. We’ve partnered with major local TV Stations to offer you the best TV Commercials. Schedule an appointment with Tony today to learn more about our special TV Advertising solutions for Plumbers.

A Complete Guide To Help You Hire The Right Plumber

Tue, 02 Mar 2021 22:12:30 GMT

How To Hire A New Plumber

If you want to grow your plumbing company, you need to hire the best plumbing technicians. Recruiting the right plumber is not easy and should be thought of as another sales channel in your growing business. Qualified plumbers are in short supply, and you’re not the only business trying to track them down. That is why it is essential to employ a recruitment s trategy that spans multiple digital channels to reach the right job seekers and not just any job seeker. With a smart plumbing recruitment strategy you can bring more attention to your open positions and attract ideal candidates. We offer a special service that will do this for you and we can help you hire a good plumber for your company, the fee for this service starts at only $349. We would love to help you hire a g ood p lumber.

We’ve put together over 15 years of plumbing experience to bring you a complete guide to hiring a plumber. Keep reading to discover the critical steps of hiring the perfect plumbing candidate. We have also added some valuable hiring tips for a successful hiring process and the best job posting sites for plumbers.

Step 1: Create an Attractive Job Post

In order to attract a plumber that matches your needs, it is very important to write a clear and precise job description. Since the duties of a plumber vary according to each job, your job description should list the common duties that the candidate can expect to perform. Most states also require plumbers to have certification, so be sure to list the certifications that are needed in your state.

In addition, don’t forget to ask detailed questions surrounding the plumber’s experience. Whether you hire an apprentice or journeyman, ensure you ask the right questions to find out if they are committed enough to the field to see a long-term future in plumbing and your company.

Download a free copy of our official plumb er’s test to learn more about the helpful un depth questions you should ask during your hiring process. The test has more than 40 questions and is designed to test a plumber’s qualifications, with questions ranging from Water Heater knowledge to sales experience.

Remember the best plumbers are in high demand and short supply, so make sure your job post stands out from the competition by offering attractive packages to your plumbers, such as insurance coverage for on-site accidents, overtime payments for late-night calls etc.

Handling payments from clients is usually stressful for most plumbers since most clients may claim they cannot pay on time or may not have their payment ready after a job is completed. To give your candidates some peace of mind, be sure to state that payments are processed via an online portal or managed by an administrator.

Step 2. Post Your Job

Posting a job description to reach highly qualified plumbers is the number one priority to hiring and retaining plumbing professionals. As an employer, you want to place your company’s available positions in front of those currently looking for plumbing jobs or those who are looking for the best opportunity in the plumbing industry. We have gathered a list of the top free job posting sites that are ideal to fi nd t he best plumbing candidate.

a)Strictly Plumbers – Most Trusted Recommendation

If you want to transform your plumber hiring process, save time and attract highly qualified candidates, then you need a robust recruitment solution. Strictly Plumbers is the platform to trust. Strictly Plumbers is a cloud-based applicant tracking software designed for small to large-sized plumbing companies that are working to stay in compliance with EEO/AA and OFCCP guidelines.

With Strictly Plumbers, plumbing business owners are on top of the entire recruitment process, attracting and hiring top plumbing candidates for open positions in their companies. The platform basically simplifies the process of hiring a ne w plum ber by helping employers attract high numbers of highly skilled and qualified applicants and choose only the most viable candidates. You can also create custom interview questions that ultimately stem from the requirements and qualifications you are looking for.

In summary, Strictly Plumbers comes with lots of features and functionalities that simplify and improve applicant management. Features, such as Video Interview, make it easy for applicants and employers to connect and conduct real time interviews regardless of location and time differences. Employers can also carry out pre-qualification testing to ensure that their candidates have the needed tools and qualifications before they are hired. Onboarding tools also make it easy for new hires to adjust and adapt their new roles as well as take care of the legal paperwork.

b) Indeed

Indeed is an efficient platform for both job seekers and employers. The website is built with Google-like search engine algorithms allowing job seekers to easily search for jobs and apply to positions that match their skills, expertise, experience, and career path.

Using Indeed as a source to post your plumbing position is a great way to get your job advertised in front of thousands of job seekers. Thousands of top plumbing companies post on Indeed to get the talent they’re looking to hire.

Like Strictly Plumbers, Indeed is designed to provide a compre hensive hiring solution for any p lumbing company looking for the right employees to work for them. Employers can post jobs, interview applicants and hire their preferred candidates.

c) Career Centric Organic (USA Only)

Career Centric is another leading job platform that helps thousands of employers to find applicants for their open positions. Like Indeed, Career Centric uses relevance algorithms to match jobs and other work with a user’s specific interests defined by one or more job search keywords and prior expressed interest. Career Centric also keeps job seekers informed of the newest and most relevant work opportunities based on their experience and search criteria. This makes it ideal for plumbing business owners looking for unique and highly qualified plumbing candidates for their open positions.

d) Career Jet

Careerjet is a job search engine that offers job seekers access to an extensive database of jobs gathered from job boards, recruitment agencies and specialist recruitment sites. The site essentially drives traffic to other recruitment websites and users are redirected to the original listings. Careerjet does not offer employers free job listing options. Instead, direct job listings are priced for a fixed period of 45 days, which leaves employers without the choice for shorter listing periods. Resume searching is only available as a separate paid service.

e) Social Media Job Boards

A Social Media Job Board feature was officially launched in 2017. It enables employers to post jobs directly on their company page or a specific jobs page and job seekers can apply to them immediately via FB.

If you’re wondering whether this is viable, consider this: there are 1.09 billion active Social Media users every day. Your dream plumbing candidate may not be actively searching job boards for work, but there is a good chance they have got a FB account .

Currently, posting is free for employers and there is no limit of posts per page, making the site even more enticing for plumbing companies with many jobs to fill. You can also boost your job posting to ensure it is seen by a much wider section of Facebook users rather than just those following your page.

f) Glassdoor.com

Glassdoor.com is another popular job posting platform. Since partnering with Indeed, employers are no longer allowed to post jobs directly on the site. Users are directed to indeed where paid jobs are displayed on both Glassdoor and Indeed. Indeed’s pricing starts at $5 per day with a pay per click pricing model. Unlike other job boards, Glassdoor allows job seekers to see written reviews, ratings and salary information about the companies before they apply.

So, is a Glassdoor job posting a good choice for plumbing companies? Glassdoor site places a lot of emphasis on reviews. If your plumbing company has a lot of positive reviews on Glassdoor, it makes sense to leverage those reviews and post your jobs on Glassdoor via the Indeed job posting platform.

g) Job Inventory

JobInventory.com is another free job posting platform where plumbing companies across the United States can advertise their open positions and accept applications for qualified candidates. Ideally, you should advertise your job 4 months before the start date. This will give you sufficient time to screen and interview candidates, as well as allow for a seamless recruitment and onboarding process.

h) JobBoost

JobBoost is another job marketing and advertising platform. JobBoost is designed for any company. It is an ideal o ption for plumbing business owners looking to hire a plumber. As the name suggests, this platform allows you to advertise your open positions on multiple free job boards, such as Indeed, Jobrapido, Careerjet and many others. If your vacancy needs more reach, you can start an ad campaign with a few clicks. You always get value for money since you only pay once someone clicks on your vacancy.

i) Jobbydoo

Jobbydoo is an ideal job platform for job seekers. It aggregates open vacancies from all other job posting sites, organizations and recruitment agencies, and organizes that info to make it accessible and useful. With Jobbydoo, potential plumbing candidates do not have to browse hundreds of sites to find your open position, Jobbydoo does it for them.

j) JobCase

JobCase is a social media and job marketing platform that tries to empower members of the workforce. The platform features state of the art tools and a 75 million member’s community to help workers manage and succeed in their position. JobCase is free for the members of its community. However, employers interested in promoting their jobs to JobCase members are required to pay a specified fee.

k) JobisJob

JobisJob is a powerful recruitment platform that collects jobs from scores of major boards. This job search engine connects job seekers with employers in the U.S., Europe, Asia-Pacific and the Americas. JobisJob charges $50 per month for two job posts. It is an ideal platform for com panies looking t o hire the best plumber since your job advert has more of a reach.

l) Jooble

Jooble is a job posting search engine and aggregator. It collects job postings from thousands of different sites to make it easier for candidates to find new opportunities. Jooble offers free posting as well as sponsored posts. Jooble offers you multiple amazing features, such as job post analytics, emails alerts to suitable candidates as well as sponsored job posts that appear first in search results. Jooble has more than 270,000 unique visits per month.

m) Juju.com (USA Only)

Juju is a popular job search engine with a large audience. Employers can sponsor posts and set their own budget for advertising. Job posts link directly to the employer's website. If you choose to sponsor your job posts, you will only pay for each click rather than each post.

n) Linked Organic

LinkedIn is the world's largest professional social network and has also become a huge force for filling jobs. It can be used by companies looking to hire the best plumbers. Employers can buy advertising on the site to promote their open positions.

o) Monster Controlled (USA Only)

Monster is another job posting platform where you can advertise for an open position in your plumbing company. The platform is specifically designed to help employers find applicants for their open positions. Using Monster as your job posting option increases your odds of hiring the right plumbing professional.

p) MyJobHelper

MyJobHelper is one of the faste st growing jo b posting platforms in the world. It has over 20 million registered users with 30 million searches per month. The platform is designed to help employers reach qualified and serious job seekers in the most cost-effective manner. Since MyJobHelper is a job search engine and aggregator, it helps job seekers to find jobs faster and more easily than any other site.

q) Neuvoo

Neuvoo is a rapidly growing online recruitment service. The Company offers a platform to search and post jobs for candidates and employers. Neuvoo is reported to have around 75M monthly visitors from all over the world. The company has currently partnered with over 1000 job networks to ensure greater visibility for your job openings. Neuvoo offers free as well as premium job listings on its job advertising platform. You can sponsor your jobs so that they appear on the top of the job search results page. While you cannot post jobs directly to Jooble, employers are allowed to contact Jooble for sponsored posts.

r) Oodle

Oodle is the second largest online marketplace in the US, with over 12 million unique visitors each month. Oodle is also a great job posting site ideal for small to midsize businesses looking to hire in the plumbing and other home service industries. Oodle’s job posting platform is easy to use and hassle-free. Simply create an account, write your plumbing job description, publish it and wait for notifications from qualified candidates.

s) Recruit.net

Recuit.net is an international job posting platform that helps employers attract talent and recruit new workers locally or nationally. While the platform does not show any prices on their website, Recruit.net works on a pay per click model, whereby employers pay for the amount of traffic their job ads receive.

t) SimplyHired

SimplyHired is another job posting platform that easily allows plumbing companies to post one job description to other top-rated job board sites. It is an ideal option for employers looking to reach more people looking for the specified type of job. SimplyHired also makes managing candidates more centralized and effective. Employers have an option of receiving candidates from one specified area.

u) Trovit

Trovit is another leading job search engine. The name "Trovit" is derived from "trovis", the Esperanto word for "found". It is also an ideal platform advertising your open vacancies via Trovit job ads. There are two ways you can post a job vacancy on Trovit. One is by posting your ad on your own classified website and signing up as a Trovit partner to get your ads indexed. The second option is to post your ad on any of the websites Trovit uses in its search engine.

v) US Jobs

US Jobs is the official source for federal government job listings throughout the United States. Registered members can post up to five resumes online, apply for federal jobs online, save job searches and set up search alerts.

w) ZipRecruiter Organic

ZipRecruiter is another popular job posting platform that displays open positions to thousands of job seekers daily. It boasts software that is ideal for employers in any industry, including plumbing. More job seekers turn to ZipRecruiter to find their next career move, which is a perfect solution for plumbing companies looking to hire the best plumber.

Step 3: Screen, Interview and Hire Your Plumber

When you start receiving applications, you should filter through them by sending questions via email. These questions will help you know if a candidate meets the basic requirements. Use our Plumbers Hiring Test to screen and interview your applicants. Pay attention to any of the candidate’s answers that indicate they are unsuitable for the position and remove them from your list of potential candidates. Always remember the bottom line is to hire the best plumber for your company.

It is advisable to ask the applicants to perform a job and have an experienced plumber supervise them to ensure the candidate is knowledgeable. The plumber will then advise you if the candidate has completed the job according to safety standards. Once you are convinced you have the best candidate, make them a formal job offer before they are hired by another plumbing company.

How To Generate Plumbing Leads With Local SEO

Thu, 28 Jan 2021 23:26:06 GMT

Would you like to get more customers for your plumbing business? That’s a rhetorical question. If you own a plumbing business, you certainly want more customers. Running a plumbing company is hard work. You may have a constant flow of existing customers, but you always want to get more.

When people want to hire a plumber, the first place they go to is Google, Bing, or one of the other big search engines. That’s good news for plumbing business owners looking to increase their sales and make more profits.

Organic search allows you to be found without the associated costs of paid search. However, if over 50% of the traffic is not coming in via search results, then you’re missing nearly 50% of the traffic your website should be getting. Don’t start feeling discouraged. Plumber SEO is the answer.

Are you looking to grow your plumbing business or generate more plumbing leads with SEO? Schedule a call with our team to learn more about our services.

In this article, we will share 18 strategies you need to perform in order to get more plumbing leads with SEO.

Best SEO Practice 1: Create my Google My Business (GMB)

Google My Business is that starting point for all successful local SEO campaigns. Without it, your plumbing company’s name will not appear in local search results. Creating a Google My Business listing is simple and will only take a few minutes. Follow this link to get started visit www.google.com/business . Make sure you got the details, like your Name, Address and Phone number (NAP) to be spelled the same all across the board on the internet. If you take the time to get this information correct, you will get the best results in search results.

Best SEO Practice 2: List Your Business in Multiple Online Directories

Apart from Google My Business, make sure your plumbing business is listed in multiple online directories. This gives you a bigger online presence and can help further promote your brand. There are thousands of business directories on the internet today, including Yelp and Better Business Bureau (BBB). However, you need to make sure that you sign up to online directories that are relevant to plumbing. Here at Strictly Plumbers we usually sign up to 100 different hyper-niched directory listings. Download our Plumber SEO Secrets eBook to learn more about online directories for plumbers.

Best SEO Practice 3: Research Your Keywords

Keywords play an essential role in local SEO. These are terms users use when finding information, businesses and services. Therefore, it is important to take keyword research seriously. Every plumbing company is different and every audience is different. What works for a plumbing company in the West Coast may not work for a company in the East Coast. There are lots of SEO tools to help you monitor the position of your keywords and give recommendations on how to improve your rankings. One of these tools is the Google Keyword Planner. Make sure you download our Plumbing SEO Secrets -eBook to learn more about Keyword Research for Plumbers.

Best SEO Practice 4: Create Keywords

Now that you have a list of your relevant keywords, make sure that the content you publish on your site contains these specific keywords. Avoid overusing keywords or try to manipulate the system. Google will detect it and penalize your website for doing it. Keep the writing and keyword adding natural. Include your target keywords in title tags and throughout your content, such as headlines and body text. Another strategy is to ask your customers to leave reviews containing these keywords.

Best SEO Practice 5: Analyze Your Keywords

After you inject your keywords into your website or your online footprint, you need to track them to know how much traffic and leads they are bringing. Keyword analysis also helps you to know which keywords are relevant, and which are starting to fall in popularity. This is important for your SEO campaign.

Best SEO Practice 6: Create Title Tags

Now that you know which keywords you want to target, you need to perfect your on-page SEO to maximize your performance. One way to do this is to optimize your title tags. A title tag is the title that appears in search engines as the title of the webpage. It also appears at the top of the browser of any webpage. Make sure that all your title tags are descriptive, unique and catered to your target keywords. Do not use the same keywords and title tags over and over.

Best SEO Practice 7: Create Great Meta Descriptions

Meta Tags are the next basic part of on-page SEO. Although Google does not analyze them, the Meta description is what appears to convince users to come to our website. A good Meta description should explain basically in 160 characters what your page is all about.

Best SEO Practice 8: Optimize Your Images

By optimizing, and naming the image appropriately, image files can help rankings. Image alt attributes help search engines describe the content of an image as well as find you in the right context. A good local SEO strategy is geotagging images. Geotagging images require you to add tags with your business location for each image you upload.

Best SEO Practice 9: Optimize Your Anchor Text

Also known as backlinks, anchor text is the text used when one website links to another website. You need to make sure that the anchor text linking to your website is relevant to your business. For example, keywords such as “Plumbers in San Diego” or “Plumbers near San Diego” are ideal anchor texts. There are a number of tools you can use to analyze and track your backlinks, such as Ahrefs, Linkody, Link Research Tools, Kerboo and Cognitive SEO.

Best SEO Practice 10: Go Mobile!

If you want to improve your local SEO, you must make sure that your plumber website is mobile-friendly. According to a recent report from Hitwise , nearly 60% of all online searches are done on a mobile device. So, it is important that your website looks great and functions well on any mobile device, whether it is a small iPhone or a large screen tablet. Google actually ranks mobile-friendly websites higher in their search results.

Best SEO Practice 11: Use Headings and Subheadings

Another great way to optimize your website for search engines is to use headings and subheadings on your website. Headings should be given an “H1” tag, to enable the search engine to know that the text is for the main heading on the page. Sub-headings, on the other hand, can be given tags, such as H2, H3 and so on. Each heading and sub-heading should include a keyword that has a geographic location.

Best SEO Practice 12: Optimize URL Structure

The URL is the address that appears in the browser and it shows the webpage that a user is visiting. An example of a URL: www.A2plumbers.com. Most business owners overlook the importance of URLs while performing SEO. Make sure you optimize your URLs by adding keywords and geographic locations. Example: www.A2plumbers.com/plumbing-services/sandiego. This kind of a URL tells search engines and users so much more about the page and the company.

Best SEO Practice 13: Use Schema Markup

Schema is a markup code that is added on any website to allow search engines to give more information to the user. This information can include hours of operation, site links, prices, online revenue and more. Schema not only helps to increase your website’s page ranking, but also increases clicks, click-through-rate (CTR) and conversions as users can understand what your business is all about. To implement the schema markup on your website, use the Google Structured Data Markup Helper. Download the Plumbing SEO Secrets eBook to learn how you can make the most out of schema markups.

Best SEO Practice 14: Increase Local Citations

Citations are any mentions of a local business on other websites. An actual citation must have the name, address and phone. Citations are not only essential for your local SEO strategy but also a great source of traffic. One way you can get citations for your plumbing company is to create profiles across all of the online directories, as discussed earlier. Remember to keep your Name, address and phone number similar on all the online directories.

Best SEO Practice 15: Get Positive Online Reviews

Generating online reviews should be a priority for every local plumbing business. Over 88 percent of customers trust reviews as a resource when choosing a plumber. Encourage your customers to leave a review on big review sites, such as Google, Yelp and Home Advisor. One of the main platforms you need reviews for is your Google Maps.

Aim to get above 125 reviews so you can gain authority when homeowners are searching for a trustworthy plumbing company. If you are wondering how you can get more reviews , click here to learn more about our Review management for plumbers .

Additionally, showcase your star ratings in search results using your structured data markup. This will give your users a compelling reason to click on your website versus your competitors’ site. You will also have a greater impact on your site’s traffic through search results pages.

Best SEO Practice 16: Optimize Your Social Profiles

Although optimizing your social media profiles may not help the domain authority of your website, it boosts the visibility of the profiles in search results. Aside from Google +, take advantage of various social platforms available to get more exposure to your website. Facebook, Twitter, Instagram, LinkedIn, Yelp and Home Advisor are all important tools for plumbing business owners. Make sure that all your social profiles are filled out fully and also make sure you upload your images and logo file. Don’t forget to optimize images with keywords and locations for extra juice.

Best SEO Practice 17: Track, Track, Track

You need to make sure that everything that you are doing is working for you. There are many tools you can use to track your SEO efforts. Google provides one of the best tracking platforms with Google Analytics, which can be found at http://analytics.google.com . Google Analytics allows you to know the number of visitors your website is getting and where they are coming from. More organic visits mean that your Plumber SEO strategy is working.

Best SEO Practice 18: Audit Your Local Competitors

Try to find out who your local competitors are and what they are doing that you are not doing to gain new customers. Auditing the local SEO efforts of your competitors can help you see where your business stands. A local SEO audit may entail checking out your competitor’s twitter profiles or their Google My Business listing. By knowing what your competitors are doing, you can reverse engineer your attack by mimicking and improving on their strategy.

Now that you have an idea on how to generate more plumbing leads with SEO and a guide on how to do it, go back to step 1 and start implementing the strategies you have learnt. You may want to hire a professional marketing agency, such as Strictly Plumbers Inc. to do the job on your behalf.

The difference between Strictly Plumbers and other marketing agencies is that the owner Tony Gee was a plumber for 15 years and he has cracked the code on plumbing lead generation. Imagine yourself and your company working with a plumber that studied marketing and cracked the code on plumbing lead generation. Schedule a FREE call with our team today and start getting more leads with SEO.

How to Properly Manage a Plumbing Company

Mon, 25 Jan 2021 22:49:58 GMT

Are you a plumbing business owner? Do you know what it takes to manage a multimillion dollar plumbing company? Are you aware of all the best practices that need to be done? If you don’t or if you've been considering any of the previous questions then we’ve got a great solution for you!

If you are a plumbing business owner and are looking for a free training video that will teach you all the best practices, that will cover marketing, management, financing, training your plumbers and scaling your plumbing business to duplicate your success, Click Here to Access the Free Training Video.

The trainer in this video is Tony Gee. Tony was a plumber for 15 years prior to studying marketing. He is the owner and founder of Strictly Plumbers Inc., which has about 20 staff and has helped approximately 240 plumbing business owners throughout the United States.

Tony Gee certainly knows what it takes to run a plumbing shop generating 1 million per month! And because he is so passionate about seeing small to medium plumbing businesses grow, he is sharing valuable tips on how to properly manage your own plumbing company.

Tip 1: Ensure You Have Work for Your Plumbers

The first step to running a successful plumbing company is making sure you have work for your plumbers. If you’re continually looking for ways to get more plumbing jobs, focus on improving your plumbing marketing efforts first.

Marketing remains the most important aspect of managing your plumbing business. It is like the fuel that powers your vehicle. If you don’t know how to make the phone ring, nothing else matters.

Today, plumbing business owners must navigate a multitude of digital platforms. Often ending up guessing which avenues work best for attracting the most leads. Our Digital Marketing Blueprint will help you decide which digital marketing strategy works best for your business. Click here to download our Plumber Marketing Blueprint.

Are you struggling to find more plumbing leads? If you are ready to take your plumbing lead generation to the next level, Schedule a call today

Tip 2: Invest in the Best Plumbing Software

Your plumbing business has plenty of room to grow, if you automate some tasks. Investing in the best plumbing software can make your business tasks easier, quicker and more accurate than ever. Rather than hiring more people to handle the different tasks of your business, you can boost your productivity with custom-built software. We recommend you choose the following software for your plumbing company:

SkyBoss:

SkyBoss is a cloud-based, mobile software that is specifically designed to streamline your plumbing business. This software has all the tools you need to take your plumbing business to new levels of performance and revenue. Its primary features include customizable price book, inventory management, plumber tracking and routing, task management, work orders, estimating, reporting, customer tracking, work orders and invoicing, as well as scheduling and dispatch.

The software also comes with a drag-and-drop calendar where you can choose specific plumbers and book them for certain tasks. It notifies you about open and unassigned tasks, and you can color code jobs for a visual reminder. Additionally, SkyBoss also offers you GPS tracking to empower you to plan the fastest routes and schedule the closest techs to work orders. Click here to learn more and Schedule a Free Demo with SkyBoss.

Service Titan:

Tip 3: Have the Correct Management System

A. Dispatchers:

Thus, it is essential to make sure that you have the right dispatchers for your plumbing business. Whether your company relies on dedicated dispatchers or combines CSRs and dispatchers into one position, the people working in those roles should have the right skill set and customer service experience. Tony Gee knows the best strategies that make a successful plumbing dispatcher. Click Here for Free Dispatcher Training.

B. Plumbers:

Once you have hired the right plumber, you need to train them to get bigger sales. Tony Gee can teach your plumbers how to esthetically turn a small plumbing job into a larger plumbing job to generate bigger invoices. Even if your plumbers don’t have good sales skills. Tony has trained thousands of plumbers on sales training and has also given sales training presentations for plumbers for PHCC. Tony Gee is an affiliate of PHCC of San Diego. Click Here for a Free Plumbing Sales Training . Schedule an Appointment With Tony Today .

C. Managers:

Your managers are a critical component of your management system. They are responsible for making sure that your plumbers are hitting the quotas and goals. Make sure you have a good manager as the success of your plumbing business will largely depend on his or her performance.

D. Pricing Your Plumbing Jobs:

The plumbing business is a business where literally time is money. That’s why you need to accurately forecast the time and efforts needed for the job in order to provide your customers with the right price. Estimates are golden when it comes to plumbers. One, they allow a customer to know what the plumbing job will cost. And two, having an accurate price estimate offers you an outline of how you can land the job over the competition.

Apart from providing estimates, you need to know how to set your rates. You should decide whether to offer a flat rate or hourly service to your clients. Most plumbers charge an hourly rate when facing a large job. The rate varies greatly depending on where you are looking. Ranges can go from $45 to $200 per hour, and the most common hourly charge is usually about $85 per hour. On the other hand, Flat Fees are best for smaller jobs.

E. Paying Your Plumbers:

Your plumbers are the heart of your plumbing business. They work so hard to keep your business thriving, and thus they deserve a pay. Click here to learn How Much to Pay Your Plumbers .

F. Weekly Training:

Make sure you set up a weekly training meeting with your plumbers to stay on top of sales. Tony Gee recommends training the entire staff a minimum of 1 day per week, for 1 hour per week. If you need help choosing a day, make it a Tuesday so you can catapult your plumbing plumbing company weekly, Mondays are usually busy at the office and that's why Tuesdays work best. Below is a list of 14 of the most popular topics that you can inject into your weekly meetings at your plumbing company:

Top sales
Who gets the most online reviews
Safety do's and don'ts
New rules
Weekly Updates
Introduce new staff members
Set goals
Check goals
Plumbing training
New incentives
Roll playing for sales
Update on financial goals
Update on safety goals
Inspiration/motivation

These topics are not in any specific order, the goal is to make sure these weekly meetings happen. The easiest way to make this happen is to schedule these meetings in advance. Send out emails and text as reminders the day before the meeting and keep the weekly meeting consistent to make sure all the necessary staff members get educated and trained.

G. Financing:

One way to win big plumbing jobs is to offer your customers low monthly payments. The best way to offer financing to your customers is by connecting your plumbing company with a bank and having them as your in-house financing department. The company we recommend for plumber is Hearth. Click here to register for Hearth’s Plumber Financing!

Tip 4: Inspect What You Expect Daily

“Inspect what you expect'' is an old and familiar saying. It is also an operating philosophy that can result in good or bad outcomes depending on how you deploy it. You should make sure that you are inspecting the right things because looking at the wrong things can pose a threat to your plumbing business. Make sure you:

Check every invoice
Check all necessary initials on invoices
Check description on every invoice
Check troubleshooting notes to understand service calls
Check for the recommendations
Check PSI
Check for initials on 3 day right to cancel & waiver
Check for initials on Mechanic's Lien Warning
Check for initials on change orders
Check before and after pictures on each invoice
Check for daily projections to complete plumbing job
Check for signature to get started
Check for signature upon completion
Check for payment

Perfect the systems and improve the culture, and you can cover all your bases.

Tip 5: Duplicate the Success

Every business owner understands that success in the industry lies in the power of duplication. After all, it is duplication that enables you to build a large plumbing business that doesn’t need you to do all the work yourself. So, duplicate your marketing efforts, hiring, training and sales for your plumbers.

Do you need help getting more plumbing leads? Strictly Plumbers Inc. is the ONLY plumbing marketing company started by a master plumber, and we have been helping plumbing owners like you grow their business and increase their revenue. After 15 years as a master plumber in San Diego, working for the most reputable companies in the industry, Tony Gee decided to pursue his passion for online marketing for plumbing owners. Click Here to schedule an appointment with Tony.

How Much To Pay Your Plumbers

Wed, 09 Dec 2020 22:31:22 GMT

There are many factors that affect the success of any plumbing company. Aside from proper marketing strategies, you need to make sure that you are paying your plumbers well. Remember that your plumbers are the heart of your plumbing company. They work so hard to keep your business thriving and thus deserve fair pay. In this article, Tony Gee will discuss the various ways multi-million dollar plumbing companies pay their plumbers, laborers, salesmen, managers and almost everyone inside their plumbing company.

How To Pay the Plumbers Hourly

The amount you should pay your plumbers hourly depends on factors such as, their skill set, years of experience and State. For example, in California, the large hourly range is $15 - $52 an hour. The hourly rate highly depends on the skillset a plumber has. Take the following into consideration; is the plumber running the service calls themselves or are they running behind the guy that’s doing the service call and doing more for the job? For example, if it is a repipe, is the plumber doing all the labor on their own? Some plumbers have more skillsets than others, which is why the range is so big. The average hourly rate is between $20/hour to $30, hour in California and may vary in different states.

How To Pay Plumbers on Commission

There are two ways you can pay your plumbers on commission:

Sliding Commission Scale

A sliding commission is a payment to plumbers at varying percentages, depending on the amount of sales. “Amount” here means the dollar amount. For example, the percent paid for a sliding commission to a given plumber varies with the total dollar amount of their total sales. In California, the range of a sliding commission wage varies between 20% to 30% of the dollar amount.

Fixed Commission Scale

A fixed commission scale, on the other hand, depends on whether the plumber is an employee or a subcontractor. For employees, the commission range is 20% to 30% of the total sales. Subcontractors attract a higher rate of 30% to 50% of the total sales.

Hourly VS Commission

As a plumber business owner, you may be wondering whether to pay your plumbers an hourly rate or a given amount of commission. To make a good decision, compare the number of worked hours at minimum wage ($13.50 minimum wage in California) versus the amount of commission. If a plumber had a bad week and the commission doesn't surpass the minimum wage amount, then the plumber will be paid the minimum wage number for that week.

Should you pay weekly or every two weeks?

This mainly depends on how you manage your business internally and what is convenient for your plumbing company. Click here to schedule a Free Plumbing Business Consulting with Tony

How to give Bonuses to the plumbers

If a plumber has worked over 5 years, they should get an extra 1-2% commission. Similarly, if a plumber has a Journeyman's License they should get an extra 1-2% commission.

How to Pay your plumbing Salesman

A salesman should get at least 8% of the total sales on a regular basis. If they hit their sales goal (Total dollar amount of Sales a month) then they get a 10% commission. You can set the sales goals: 50k - 100k of sales a month depending on the size and culture of your company.

How much to pay the Laborers

This depends on State Minimum Wage. When Tony started, he got a $12/hr rate when the minimum was $10/hr (+$2/hr above the minimum wage of state).

Are you a plumbing business owner looking for better ways to run your plumbing company? Do you want to get more plumbing leads and increase your revenue? Click Here to schedule an appointment with Tony today for a Free Plumbing Business Consulting .

How To Sell Big Plumbing Jobs With Financing

Tue, 24 Nov 2020 23:18:40 GMT

Would you want to know how you or your plumbers can easily sell a $7,000 repipe whenever your company gets called out due to a water leak? There are two things your plumbing company needs in order to sell bigger jobs without getting an estimate:

1. Sales Training For Plumbers

Do your sales lack? Do you want to know how you can turn a small plumbing job into a large plumbing job to generate bigger invoices, even if you don’t have good sales skills? The Strictly Plumbers Sales Training Video allows you to master the art of high ticket sales without coming off as a pushy salesman to homeowners. The trainer in this video is Tony Gee, he was a plumber for 15 years before owning Strictly Plumbers Inc. Tony has trained thousands of plumbers on sales training techniques and has also given sales presentations for plumbers for PHCC. Click Here to discover the art of sales training for plumbers .

2. Financing Homeowners For Big Plumbing Jobs

The ability to offer your customers low monthly payments can help you win those big plumbing jobs. You certainly do not want your plumbers to come back home with only estimates and no sales.

Hearth is a tool for plumber financing. It is ultimately the best solution for plumbers to offer low monthly payments. The company was founded in 2016 and is based in San Francisco. The reason we recommend Hearth is because in Tony Gee’s 15 years of experience, as a plumber, he believes that it is the best option for homeowners looking for low monthly payment options. The application is simple to use and customers are able to get their results immediately, allowing them to get their plumbing projects completed as soon as possible.

How Does Hearth Financing Work For Plumbers?

With Hearth, your plumbing company gets paid now and your customer pays over time. It is a win-win, every time. The loan application is quick and effective. Once the homeowner applies for their chosen loan, they can put money in their account the next day. That means you or your plumbers will get paid immediately after completing the job.

Why We Choose Hearth over Other Plumber Financing Options

Easy To Use

Unlike other plumber financing options, Hearth makes it easy for plumbers out in the field to offer the option. It is easy for plumbers to perform the application and easy for customers/homeowners to get prequalified within 5 minutes.

Tells Homeowners Their Maximum Budget

Hearth allows homeowners to know what their maximum budget is. This gives them room to use the rest of the money for something else.

Ability Choose The Best Lender

Hearth allows homeowners to compare a variety of quotes from different lenders. They can decide which combination of loan amount, monthly payments and APR works best for them.

Quick and Effective

Hearth’s loans release funding fast, which means you will be able to take up those big plumbing jobs without worrying whether the customer will be able to pay.

Sell Bigger Plumbing Jobs

Hearth makes it possible for you and your plumbers to sell bigger plumbing jobs because your customers can enjoy low monthly payments.

Are you a plumbing business owner looking to sell bigger jobs and make more money? Click here to register for Hearth’s Plumber Financing !

Do you need help getting more plumbing leads? Strictly Plumbers Inc. is the ONLY plumbing marketing company started by a master plumber, and we have been helping plumbing owners like you grow their business and increase revenue. After 15 years as a master plumber in San Diego, working for the most reputable companies in the industry, Tony Gee decided to pursue his passion for online marketing for plumbing owners. Click Here to schedule an appointment with Tony.

What Is The Best Plumbing Software

Wed, 11 Nov 2020 19:15:35 GMT

When it comes to operating and managing your plumbing company, efficiency matters. Not only do streamlined scheduling and payment solutions make running a business easier, but also demonstrate that you are a professional business that values customer experience. Investing in the best plumbing software will not only help you automate tasks, but also save time, allow faster business growth and boost revenue. Instead of spending time on tedious tasks, such as scheduling and invoicing, you can now concentrate on important aspects of growing your business. However, you need to ensure that you choose the best software for your plumbing company. Here are the top three plumbing software you consider investing in.

1. Service Titan

ServiceTitan is a mobile, cloud-based field management solution designed specifically for plumbing and HVAC business. The software comes with many features including scheduling, dispatching, invoicing, call recording, custom reporting and more. Service Titan also allows its users to track capabilities and to help them monitor their marketing ROI and conversion. These capabilities enable them to link each call they receive and follow its process to see if it becomes a completed sale or a missed opportunity.

Service Titan also works as a mobile solution for plumbers, enabling them to provide clients visual sales presentations in the field and facilitate the processing of credit cards and invoices without the use of paper. The software also allows your office staff and field personnel to view all customer information, service history, equipment and more, when they call. This functionality helps you make smarter business decisions and develop viable plans to offer world class service.

2. Housecall Pro

Housecall Pro is a top-rated plumbing software that is easy to learn for both owners and operators. It can be used by both small and large plumbing companies. Unlike other plumbing software in the market, Housecall Pro comes with an affordable price and a comprehensive list of features. Housecall Pro allows plumbing business owners to forego paperwork in favor of digital automation. It offers a wide range of features including job scheduling, dispatching, estimates, invoicing and payments, employee GPS tracking, customer communication, reviews, recurring service plans, advanced reporting and more. It is compatible with iOS, Android and Desktop (cloud, SaaS, web).

These are the best plumbing software on the market today. For more information about the software and how to make purchase, click here.

Get More Plumbing Leads

If you are a plumbing business owner and need more plumbing so you can run more plumbing calls and make more money. We are giving away 2 FREE months of Google Maps and SEO Marketing, if you want to learn more information schedule an appointment below.

What Makes a Good Plumbing Website?

Wed, 04 Nov 2020 17:54:57 GMT

Your website’s design could also determine how many leads and customers you get from your plumber website. So, what makes a good plumbing website? Here are top 5 features of a well-designed plumber website.

1. A User-Friendly Design

If you want people to use your website , you need to make sure that the site is easy to use. You want to grow and attract new customers, but if your plumber website is not user-friendly, then you are doing your business more harm than good.

A user-friendly plumbing web design not only helps to increase your website traffic, but also inspires more confidence in each of the customers who use your site. There are many ways to improve the usability, but here are a few important factors to keep in mind:

Strategically planned content
Have a mobile-optimized site
Phone number must be visible on desktop easy to dial throughout the entire mobile website
Update plugins regularly to prevent problems

Remember that visitors will judge your website in a matter of seconds , especially if they are in need of emergency plumbing services. Don’t clutter your homepage with overwhelming graphics, loads of information or low contrast fonts. Instead, give your visitor the information they are looking for as soon as they land.

2. A Professional Logo and Mascot

Having a professional logo and mascot is very important to the success of your plumber website. First a well-designed logo and mascot helps to legitimize your company. Consumers relate a plumbing company with a clear logo and mascot to a more high quality company. So, it is important to invest in a professional brand design and a new plumbing logo to kick off the website design process for your plumbing company.

3. A Clear Call To Action (CTAs)

The best plumbing website displays highly visible phone numbers and service areas, typically in the top, right hand corner. Top plumbing websites offer 24/7 live answering and East-To-Spot Call To Action buttons. On good plumbing websites, a call to action can fall into one of two categories:

Pick up the phone and call or
Fill out a form

4. List of Plumbing Services You Provide

Your customers want to know that you offer the exact plumbing service they are looking for. Thus, it is important to have a drop-down menu on your website showcasing all the plumbing services you offer. Where possible, make sure you insert clear pictures of your plumbers providing each of these services.

Most smartphones are equipped with high-quality cameras, so you can snap some professional-looking photos yourself and upload them to your website in minutes! This helps to build trust in your prospects. More importantly, ensure that each service page should have a coupon as this helps increase conversion. Remember, not all your customers will be able to pay for your plumbing services in full. So, be sure to add Low Monthly Plans to the website and offer financing options.

5. Perform SEO

SEO helps to improve your website’s overall search ability and visibility. When your website rank improves, more and more visitors will find your pages in search results. SEO is an ideal way to more qualified leads for free since you are pushing information in front of people who are searching for it at the time. That means you have an active audience and you don’t have to pay to get the message to them.

There are many other elements you can add to your plumbing website, such as coupons, a plumber bot, blog content and much more. The important thing to remember is to keep it simple and ensure that it reflects your plumbing business.

Looking for a good plumber website? Hire plumbing marketing experts like Strictly Plumbers to build you the best website that will make your phone ring and get you more customers

Strictly Plumbers and Yelp Partnership: Get More Plumbing Leads and Boost Your Plumbing Business

Thu, 15 Oct 2020 00:27:06 GMT

Strictly Plumbers recently joined the Yelp Advertising Partner Program to offer huge benefits for plumbing business owners.

Here’s what we’ve got for you:

$1,200 in free ads over 6/months for eligible Plumbing busine sses
A Special Training on how to get plumbing leads on Yelp
Ad customization Strictly for plumbers
Tricks on how to get all the Yelp profile features for free
$1,200 in free ads over 6/months for eligible Plumbing businesses
Enhanced Profile Free ($90/month)
Verified License Free ($30/month)
Biz Highlights Free ($60/month)
Portfolios Free ($60/month)
Free video hosting (not available when you deal directly with Yelp)
Video Production Free ($300)
We will make an advertising video for your plumbing business that you can place on your Yelp page. This feature is not available on Yelp, but through our Partnership with Yelp we will do this for your plumbing business!
2 Additional Bonuses This training is specific for plumbers who perform service and repair. This package is worth $500 and you will get it absolutely free.
Dispatch training for plumbers
Sales training for plumbers
Pay your advertising cost after 30 days (Get Plumbing Leads Now, Pay Later )

If you own a plumbing company and you want your phone to ring and want to figure out how to get more plumbing leads with Yelp, Click Here! 

Get more plumbing leads with Yelp and Strictly Plumbers Partnership, Click Here!

Congratulations to Hero Plumbing Inc. for making $4000 within the first 4 days of signing up.

Why Plumbers Should Advertise on Yelp

Strictly Plumbers will customize your Yelp Ads, Pay less money when you go through Strictly Plumbers instead of directly to Yelp. Yelp is an excellent way for plumbing businesses to get more leads now and pay later. 92% of consumers rank Yelp as the #1 review site for finding local businesses and nearly, 79% of consumers purchase within a week after visiting Yelp. Based on that, this makes Yelp a hugely important aspect for any plumbing business looking for more leads.

As an agency partner, Strictly Plumbers has access to create custom ads, provide plumbers with free money to advertise on yelp when eligible plumbing contractors qualify you will also get enhanced profile feature for free, VIP support and more. If you would like to explore Yelp’s unique advertising solution with Strictly Plumbers for your business, contact us today!

We strongly believe that our partnership with Yelp will work in the greater interests of your plumbing business. If you have any questions, please don’t hesitate to contact us. We will be glad to help! You can schedule a free appointment in advance or call 858-281-4287

What Is The Best Way To Get Plumbing Leads?

devops@strictlyplumbers.com (Antonio Godinez) — Thu, 08 Oct 2020 15:59:42 GMT

As a plumbing business owner, you’re already well aware of the power of the internet. However, you may be struggling to find the best way to get plumbing leads via the internet. It really is overwhelming and you’re not alone in this. Writing a Facebook post, sending emails, creating YouTube videos – practically every other online activity seems ideal for sales leads generation.

If you’ve put all the standard lead generation wisdom to work and you’re still falling short of your revenue goals, it may be time to think outside the box. If you’re ready to take your plumbing lead generation to the next level, check out our 9 proven strategies for generating more plumbing leads.

1. Web Design for Plumbers

All your Plumbing Leads Generation efforts must start with a well-designed website. You have to realize that your website is your online store, anyone can visit your business 24/7 and hire you for plumbing services. Offering a Call To Action. Make sure you have a coupon for each service page, this will help you get more calls. Make sure you add personalized pictures instead of using free pictures from Google. One of the most important things you need to have on your website is SEO. We can help you build a website that makes the phone ring with customers.

2. SEO for Plumbers

Once you have a website, the next thing you should do to get more plumbing leads it to optimize your website. Search Engine Optimization (SEO) is the best way to make your website more visible in search results for target keywords. The process often involves editing or adjusting different aspects of your website so it shows up in search engines like Google.

SEO helps you to increase your sales and revenue and keep your plumbing business growing. When you implement an SEO strategy for your plumbing website, you are able to generate highly qualified leads because you appeal to your target audience at the right time and at the right place online. Contact us to learn how to start generating plumbing leads with SEO .

3. PPC For Plumbers

PPC stands for Pay Per Click and is one of the easiest and most cost-effective ways of getting more plumbing leads. Available through popular programs like Google Ads and Microsoft’s Bing Ads, PPC is exactly what it sounds like: an advertising program in which you pay for each click.

PPC is a popular method for generating plumbing leads because it allows you to target very specific keyword phrases so you can get specific plumbing leads from specific areas. This can help you get more plumbing leads in less than 14 days. Not sure how PPC works for the Plumbing Industry? Contact the PPC experts at Strictly Plumbers.

4. Facebook Marketing

Facebook marketing makes the plumbing lead generation process easy and more efficient. When people click on your ad a form is generated with their Facebook contact information and is instantly ready to be sent directly to you.

With just a few clicks, they can get the information they want and you generate qualified leads for your business. However, many plumbers just don't have time to post on Facebook or don't know how to create successful Facebook lead Ads , which is why you should hire Strictly Plumbers for the best results.

There are 3 main Ads that you need to grow your Facebook page:

1. Brand Awareness

2. Lead Magnet

3. Promotion

If you are a plumbing business owner and want more plumbing leads by using Facebook, We can help you build a Facebook Campaign that gets you customers no matter what.

5. The Plumber Bot

This is a chat bot on your website, Artificial Intelligence (AI) is now being used widely to digitally transform plumbing businesses and automate their processes. The Plumber Bot is one of our latest tools to help plumbing business owners connect and engage with their prospects in an automated way.

A Plumber Bot converts visitors into leads 4x higher than traditional lead generation tools because people prefer conversations. Grab the opportunity to talk to your website visitors, to interact and generate more inbound plumbing leads with our Plumber Bot! Contact us today to learn more.

6. Google Guarantee

Google Guarantee is a program that promises customers more safety in clicking while allowing plumbing business owners to generate leads. If your plumbing business is approved for Google Guarantee, you can use this to enhance your business profile and better showcase your business in search results.

One of the primary benefits of Google Guarantee is that it allows your plumbing company to appear at the very top of Google and its typically the first thing customers see above organic search results, paid ads and maps. This increases your odds of getting more qualified plumbing leads.

Need help generating more plumbing leads? Let the experts at Strictly Plumbers help you get more plumbing leads. From designing custom websites to search engine optimization to managing PPC, we can get more plumbing leads to help you increase revenue. We can help you grow your plumbing company by getting more plumbing leads .

7. Use Yelp

Strictly Plumbers has signed a partnership program with Yelp to help you schedule more jobs with our Yelp Auto-Responder and Award Winning Marketing Campaigns. Yelp + Strictly Plumbers = More Plumbing Jobs For You. Learn more about Yelp Here

8. Call Tracking

Know where all your calls are coming from. Did they come from Google? Social Media? With this tool you can tell where each and every call comes from in order for you to invest more money in the channels that make your company more money. With our Software you can start refining your marketing and grow the channels that are getting you more leads!

9. Hire Strictly Plumbers Marketing

Every plumbing business owners needs a good quality marketing agency to help you get more plumbing leads, trying to figure it out yourself is not easy and could cost you more money in the long run. The difference between Strictly Plumbers Marketing Agency and other marketing agencies is that the owner Tony Gee was a plumber for 15 years and he cracked the code on plumbing lead generation. Imagine working with a plumber that studied marketing and cracked the code on plumbing lead generation. Schedule a Free Appointment and get more plumbing leads now .

Get More Plumbing Leads With Email Marketing

Tue, 01 Sep 2020 19:04:58 GMT

Email Marketing for Plumbers

Ever wonder how large, million dollar plumbing companies stay afloat even during the worst economic hardships? One of their secrets involves Email Marketing. Whether you’re one man shop or a large plumbing company, email marketing has been tested and proven to get you more quality plumbing leads, and it’s one of the most affordable marketing techniques.

Keep reading to learn about the benefits of email marketing for plumbing business owners, and how you can start today for free.

Generates New Plumbing Customers

When you use email marketing to get new customers, you want to create an irresistible offer that gets homeowners to sign up. It helps if your plumbing company uses social media and already has an audience of homeowners you can target in email marketing. This is why effective Facebook marketing can help boost your engagement and plumbing sales . By leveraging your existing audience on social media, you can create an email marketing campaign where you give away something to your audience so long as they sign up using their email. In the marketing realm, we call this a lead magnet. For your plumbing business, you can try giving away a free training video to homeowners on how to check for water pressure, how to check for water leaks, etc. The idea is to give away knowledge for free and to have them sign up with their email if they want your free product. This strategy is crucial if you want to later retarget homeowners in your area who are looking for a reliable plumbing company.

Re-Target Pre-Existing Customers: Both Residential and Commercial

Email Marketing does an excellent job of targeting homeowners who have already know of and have called your plumbing company. With an email already on file, you can alert homeowners of new promotions and potentially up-sell them on a service you’ve already provided. Email marketing for your plumbing company can be a great tool if you want to get the word out about a new promotion to people who are already interested in your plumbing business.

You can also use this method when targeting businesses to boost your commercial plumbing sales. You can send out email marketing campaigns to real estate agents, property managers, and general contractors in your town so you can establish a positive rapport and promote your commercial plumbing services, but it’s important to note that the content you create for your email marketing campaigns must be different for your residential and commercial customers. At Strictly Plumbers, we’ve created a script for plumbing businesses to use as a template for their email marketing campaigns, and you can access it by clicking here .

Simple and Affordable

Email marketing is an effective and affordable tool that a plumbing business of any size can use to generate more plumbing sales without overspending on marketing. One of the best email marketing forms we’ve used over the years as Strictly Plumbers is aWeber. They have some of the best customer service and an easy layout for you to get started on email marketing. Campaign form like aWeber usually starts at as little as $19 a month, but you can get started with aWeber absolutely free by clicking here .

Best Practices in PPC for Plumbers

Tue, 25 Aug 2020 18:26:41 GMT

Schedule More Plumbing Calls in 14 Days with the Top 4 Best PPC Practices

Does your plumbing company use online advertising? Have you struggled with getting quality leads for your plumbing business?

PPC stands for Pay Per Click, and is one of the more effective ways for plumbing business owners to advertise their services online. By using specific keywords, PPC can help with brand awareness, increase plumbing sales, and generate more plumbing calls in as little as 14 days.

Not sure how PPC works for Plumbers? Keep reading to discover the 4 best practices we use at Strictly Plumbers to deliver cost-effective, quality plumbing leads.

Actively Expand the Negative Keyword List

In pay-per-click marketing, everything begins with a keyword. With effective PPC, you can have keywords related to your plumbing company organized. This way, when a customer wants to type in a plumbing related keyword into the search engine, the chances of your plumbing ad getting noticed increases. The better the keywords, the more clicks and conversions for your plumbing company.

Effective PPC for Plumbers will have expertise in expanding the negative keywords list. Having a negative keyword list can expand the return on investment for your Google ads. Negative keywords can help refine your advertisements and tell Google what searches are irrelevant to your business. This way, you don’t amass impressions and searches that don’t convert to sales. However, a lot of plumbers tend to add too many phrases and keywords that can otherwise be useful for effective PPC campaigning. Rather than just adding an entire search phrase to the negative keyword, try actively expanding the negative keyword list with a single broad match of keywords. A PPC expert for Plumbers can help oversee your Search Terms Report and make sure your keywords are refined to generate your plumbing business the most quality plumbing leads .

Focus on 1 Service/Location

Each campaign should focus on 1 service or location so that the advertisement can be refined and targeted to your exact audience. Typically, Strictly Plumbers PPC experts have seen plumbing businesses only have 1 service area, but they will create a Google Ads campaign and try to put in all of their services (i.e., water heaters, re-pipe, drain cleaning). Unlike SEO for plumbers , adding all of your services to a single campaign isn’t as effective as plumbers think because the cost per click and search demand for each one of those services will be very different. It is best to have only 1 service per location so that keyword can dominate your local area.

Understand the Average Cost Per Click

The national average cost per conversion for plumbing businesses is about $100, and the average cost per click for plumbers is usually $40. It is extremely unlikely that the conversion rate will be above 30%. For your plumbing business, the effective PPC campaigns will have a conversion rate between 5% -10%. When signing up for PPC for Plumbers, it’s important for plumbing business owners to understand that if the conversion rate is 10%, that means 1 out of 10 clicks will call.

Even though the average cost per click is $40, it doesn't mean you’ll be spending that much for every click. The range of cost per click can range from $3 to $200, and it just depends on the plumbing keywords you use, the current market, and your competition. Having the right PPC expert can help you better understand the cost per click and ensure you’re getting the best opportunities for your plumbing business to be seen with Google ads.

Conversion Tracking

Conversion tracking is the most important part of PPC. Having good call tracking can help prevent repeat callers as multiple conversions. A good phone tracking system will help you generate more quality plumbing calls and help collect data about your customers on top of the people who visit your plumbing website. Luckily, Strictly Plumbers is already equipped with the best phone tracking systems so you can keep track of your plumbing calls.

PPC can be complex, but talking to the experts can help open the door to opportunity for more plumbing leads and increased sales per year. To talk with a PPC Plumbing expert, click here.

The Official Plumber's Hiring Test

Wed, 19 Aug 2020 18:26:23 GMT

Helping You Generate Plumbing Leads and Better Plumbers

Hiring the Right Plumber

What does your hiring process look like for your plumbing company? Have you found it difficult on-boarding a competent plumber who will commit to your company long-term? Are you asking the right questions during your hiring process?

We’ve put together over 15+ years of plumbing experience to bring you an official Plumber’s Test you can use when hiring a new plumber. This test has over 40 questions and is designed to test a plumber’s qualifications, with questions ranging from Water Heater knowledge to sales experience. Keep reading to discover some of the best questions to ask your plumbers when interviewing them for a job, along with a FREE copy of the Plumber’s Test for your plumbing company.

How to Spot an Experienced Plumber

What does T&P mean? What are normal settings for discharge? How do you test for gas leaks? What pressure and for how long?

These questions and more help determine if your plumber is right for your company. A well-versed, experienced plumber should be able to answer questions about water heater, gas lines, service and repair, drains, and more. Even if you use Strictly Plumbers marketing to generate more plumbing calls , those leads won’t get you anywhere if you don’t have the right plumbers at your team.

When hiring a plumber, don’t be afraid to ask detailed questions surrounding their experience. Or, if you’re hiring an apprentice or journeyman, make sure to ask the right questions to find out if they’re committed enough to the field to see a long-term future in plumbing, and your company. For these types of questions and more, download a free copy of our official plumber’s test here .

Test Their Knowledge of Service and Repair

Service and repair jobs can be the most lucrative for your plumbing company. Don't you love it when a small invoice turns into a $10k job?

The key to getting more of these calls is having a plumber with who understands sales, dedication, and hard work. Put your plumbers to the test by asking them questions about their average calls in a day along with their biggest invoice sold. With the right plumbers on our team, and the right marketing agency, you can optimize your plumbing company on search engines and generate more service and repair calls.

Make Sure They’re Good with Plumbing and People

Your plumbers are not only representing your plumbing business; they’re representing you. You need plumbers that are not only skilled in the trade, but skilled in the talking and up-selling. Ask them to rate their selling skills, or ask their a more seasoned plumber what their average month in sales looks like. Having confident and communicative plumbers will help your plumbing business generate more sales calls per month. We also have a FREE Sales Training video where Tony Gee takes his 15 years of plumbing sales experience and teaches you how to up-sell small service & repair calls into bigger plumbing jobs. Click here to receive your free sales training video.

To access our Official Plumber’s Test, click here.

Generate More Plumbing Calls Without Overspending on Marketing

Wed, 05 Aug 2020 21:45:13 GMT

Do you want to make more money for your plumbing company, but don’t want to spend hundreds of thousands of dollars to make it happen?

What if we told you there’s a way to generate more plumbing leads just by using the traffic that already comes from your website visitors?

Keep reading to learn how the Plumber Bot can help you amass up to 20% more plumbing calls.

Engage with Website Visitors 24/7

Your website is a representation of your plumbing shop; homeowners can access your website 24 hours a day, so why not have an employee readily available to schedule you plumbing leads? A plumbing disaster can strike at any hour of the day, and a lot of times, homeowners are frantically searching for the next available plumber even after hours. Of course, a homeowner is more likely to interact with plumbing websites that show up on the first page of Google, so it’s helpful to have your plumbing business optimized for search engines.

Once a homeowner visits your website, a Plumber Bot can immediately start up a conversation with them, and in a short series of questions, you can have a plumbing lead book within minutes. Plus, there’s no better feeling than waking up to see a scheduled plumbing call to start your day!

A.I. Technology Designed to Speak Like a Plumber

Generic chat bots lack creativity and can be a nuisance if not properly wired to answer plumbing concerns. At Strictly Plumbers , we put our 15+ years of plumbing experience to work when designing a custom made Plumber Bot. It can answer questions about drain cleaning calls, leaks and repairs, and any other residential or commercial plumbing jobs. Our Plumber Bot is designed around your plumbing company with custom made images or logos that match your brand. If your plumbing company lacks a strong, attention-grabbing logo, you can get a custom made plumbing mascot for your business for only $250 .

Collect Information About Your Visitors and Strategize

Since the Plumber Bot can talk to your website visitors 24 hours a day, it can collect vital information about the customers who interact on your plumbing site. The analytics collected from our chat bot are then used for future strategies like re-targeting and a better prediction about the actions your potential customers will make the next time they visit your plumbing website. The Plumber Bot can lead your customers through every point of the sales funnel, from awareness to action. This strategy is automatically implemented in our A.I. technology to help your visitors better understand your plumbing company and book more plumbing calls .

Affordable & Commitment-Free

The Plumber Bot is designed with your plumbing company in mind. We understand that not everyone can afford to splurge on marketing tools, which is why you can get your custom made Plumber Bot for only $20 the first month! We work with you every step of the way to ensure your Plumber Bot becomes your hardest working staff member, and you can cancel at any time. Get your $20 Plumber Bot and speak with a Strictly Plumbers Marketing Expert today.

Get Financial Assistance for Your Plumbing Company During COVID-19

Wed, 22 Jul 2020 19:08:49 GMT

Learn How the Small Business Association Can Help Support Your Plumbing Business

Are you a Plumbing Business Owner in need of economic assistance during these stressful times? Have you had to fire plumbers just to make up the difference in making ends meet with your finances?

If your plumbing business has been negatively affected due to COVID-19, you need to know you have options. At Strictly Plumbers, we’re doing more than just helping you generate more leads for your plumbing business; we want to provide resources so that plumbing business owners can continue to succeed.

Keep reading to learn how the Small Business Administration is helping plumbing business gain back financial freedom.

The Small Business Administration is an organization that strives to help small businesses start, plan, and fund entrepreneurship since 1953. The SBA has helped Strictly Plumbers become the #1 marketing agency for plumbers , and the SBA has continued to provide resources, federal contracting, and funding programs for small businesses to stay afloat during these troubling times of the health crisis.

Your plumbing business is a crucial part in maintaining the Nation’s health. The SBA understands the importance of small businesses in the economy, and is currently providing Coronavirus funding options with the CARES Act passed March 27 of 2020. Paycheck protection programs, Economic Relief loans, and Debt Relief Programs are just a few of the resources available for plumbing business owners during economic hardships.

To learn more about the Relief options and resources, click here

To apply for Disaster Loan Assistance for your plumbing business, start the application here .

The Small Business Association is also partnering with local counselors to provide training for small businesses, and you can find a local assistance in your area here.

Strictly Plumbers is also doing our part towards helping plumbing business owners during the Coronavirus pandemic. Strictly Plumbers is currently providing a free Marketing Blueprint to help Plumbing Business Owners generate more quality leads during the current health crisis. Click here to gain free access to the Plumber's Marketing Blueprint .

5 Methods Successful Plumbing Companies Use to Increase Engagement

Mon, 29 Jun 2020 18:01:40 GMT

Engage Homeowners on Your Plumbing Facebook Business Page

Does your plumbing business struggle with low engagement on your Facebook posts? Do you wish you had more homeowners commenting, sharing, and reacting to your content you work hard to put out? What if your content could turn your audience into potential plumbing leads?

Keep reading for 5 ways you can engage your audience on Facebook, improve your brand awareness, and increase your chances of converting the homeowners on your page to future plumbing leads!

1. Show the Face Behind Your Facebook

Social media is becoming a powerful tool for plumbers to use to reach audiences, and more people are starting to build relationships with the businesses they follow. Homeowners want to see more than just what you can sell them; they want to see the plumber behind the project. Get personal with your Plumbing FB Page and post a picture of you and your family over the weekend. Show your audience that you have similar core values of family and commitment, and they’ll start seeing your plumbing company as more than just a business looking for a sale!

Strictly Plumbers does a great job of combining family values with business. For more methods on how plumbing business owners can generate more leads, click here.

2. Educate Your Audience

More and more people are using the Internet to find quick solutions to their plumbing problems, but what if all they needed was to follow your plumbing page to get the answers they search? Start using your FB platform to do more than just sell your services; educate your audience about simple plumbing problems, preventative maintenance, and anything that may be useful for them to know. Give the homeowners on your page a reason to keep liking and following your page, and chances are they will remember you later on when they come across a plumbing problem they can’t fix on their own.

3. Get to Know the Homeowners in Your Area

Just like with any relationship, you ask questions to learn more about another person; so why not apply this same method for your Plumbing Business? Show your audience that you’re genuinely interested in them by asking a question. It could be taking a poll on which football team is better, what vacation destination is the best for summertime, etc. Get creative and don’t be afraid to ask questions outside the realm of plumbing. A great example of this can be found on one of our posts we’ve made to help plumbing businesses drive more engagement on Facebook and generate more plumbing calls.

4. Share Your Interests

Some Plumbing Business Owners feel like they need to keep their business page strictly about plumbing. However, part of engaging your audience is letting your homeowners in on interest they made also have. This helps in building solid customer-business relationship within the relationship era we’re in today. Share your hobbies with your homeowners for a weekend post. Post a picture of you and your family out at the beach, watching a baseball game, and follow up with a question. People will see that they share common interests with the plumbing company they follow, and this will creative a positive, lasting impression!

5. Get Creative with Promoting

Once you’ve engaged enough with your audience, it’s time to promote your plumbing services; but don’t just post a stock photo of a drain cleaning job! Take your smartphone with you out in the field and take videos of you and your plumbers out on the job. Show your audience how hard you work, and they’ll remember you in the future. Also, keep up with the discounts! Homeowners love to know that they’re getting the best deal, so entice them to pick up the phone by offering coupons and new monthly discounts on your different services. Making these coupons and discounts click-to-call on your website also improves a plumbing company's search engine optimization and makes the phone ring with more plumbing calls every day.

Remember Plumbing Business Owners: ENGAGE, ENGAGE, THEN PROMOTE.

Become the best plumber in your area on Facebook with Facebook Marketing.

Get More Plumbing Leads With Google Local Services Ads

Thu, 18 Jun 2020 18:35:25 GMT

Looking for a Way to Grow Your Plumbing Business on a Budget?

Ads are a great tool for plumbing business owners to use to generate more plumbing leads. Ads work even better when they’re refined and targeted to your exact audience. With Google Local Services ads, you connect with potential customers who search on Google for the plumbing services you offer. The best part about these ads it that they only show up locally, and you only pay if a customer contacts you directly through the advertisement.

Keep reading to learn 5 easy steps to get started using Google Local Services ads for your Plumbing Business, and keep reading to learn how you can get the Google Guarantee with the help of one our Strictly Plumbers marketing experts.

STEP 1

Provide Details About Your Plumbing Company

When you sign up for Google Local Services ads, you’ll be asked to state where your plumbing business is located. You’ll also need to state all the plumbing services you offer at your company, as well as put together a budget amount of how much you would want to spend. This way, Google will take use your budget and show ads to the right homeowners at the right time. These kinds of details are important for plumbing business owners to have solidified, especially when it comes to search engine optimization.

STEP 2

Get the Google Guarantee

It's important for your plumbing business to sign up and be screened to receive the Google Guarantee badge. This qualification process is laid out clearly when signing up for Google Local Services. Your ad for your plumbing company will also get a green Google Checkmark next to it, providing security and trust amongst consumers and business owners.

When you’re covered under the Google Guarantee, and your customers that come through Google aren’t satisfied with the work quality, Google may refund the amount paid for the service. There is an upper limit of lifetime coverage for claims in the United States up to $2,000. It can also cover claims on a job invoice up to the lifetime cap for coverage, but the services must be booked through Google Local Services to qualify.

The Google Guarantee helps provide security and reassurance that the ads your business is using are protected, and we offer plumbers step-by-step instruction on getting the Google Guarantee when you sign up with one of our marketing experts .

Step 3

Get Noticed by Homeowners/Business Owners in Your Area

Once you have all the necessary details down about your plumbing company, Google will start searching in your area and show your advertisement to homeowners in your area looking for plumbing services. These ads are supercharged to find homeowners in your area who have a plumbing problem, and Google matches you with customers who use specific keywords when looking for a plumber.

Just like in Facebook marketing , people will also be able to click on the ad and visit the profile for your business, so we recommend plumbing business owners to have a solid profile so that they can generate more leads.

STEP 4

Schedule Your Plumbing Leads

Once homeowners starts seeing an ad about your plumbing company, they can immediately give you and even direct message you from the ad itself. This makes tracking all your incoming plumbing job easy and effective.

Once you get all these new plumbing leads, you’re going to want to have a dispatcher who is ready and willing to schedule your calls in an organized and friendly manner. At Strictly Plumbers, we have over 15 years of experience in dispatch training, and you can watch a FREE video on the 5 best practices used in million dollar plumbing companies for training a dispatcher.

STEP 5

Be the #1 Plumbing Company in Your Area

Now that you have your Google Local Services ads set up, you can use your desktop or mobile app to maintain your budget and manage your ads. You can even set up ad categories that only run during certain time frames (i.e. summer ads, winter ads, etc).

If you need to reach out to Google for questions about Local Services ads, be sure to have your Google Ads Manager Account and your Google Ads Customer ID #.

When a plumbing business owners pairs Google Local Service ads with the power of search engine optimization, they are guaranteed to generate more plumbing calls and make the phone ring.

Are you ready to become the #1 Plumbing Company in your area?

How to add over $300k in Annual Sales for Your Plumbing Company

Fri, 05 Jun 2020 19:24:11 GMT

Have You Ever Installed a Halo Water System Over the Years as a Plumber?

What if you could work with a Halo Dealer and start selling Halo Water Filtration Systems at your plumbing company?

Strictly Plumbers and Halo Water Systems have partnered together to help plumbing business owners add over $300k in revenue to their plumbing company. Below are a few tips and bullet points from Halo Water Systems President, Glen Blavet.

Say Hello to Halo

Before you start your journey selling Halo Water Systems, it’s important to know what it does and why it’s so important. Did you know that water quality is the source of virtually every plumbing service call? With this understanding, Halo Water Systems provides contractors with the ability to not only deliver quality water services, but adds a new stream of revenue to your business every year. These services are available to licensed contractors through preferred distribution partners. Halo Water Systems can be provided to:

• Residential (single/multi-tenant)

• Industrial

• Agricultural

• Commercial Businesses

Once you learn how to introduce Halo Water Systems to your customer, you can sit back and enjoy an extra $300,000 or more every year in your income.

If this sounds good to you, but you have no idea where to start, Halo has you covered with these simple steps that guide you in your journey in selling Halo Water Systems.

Have a Branded Video Educating Homeowners on Halo

Halo Water Systems makes it easy for plumbing business owners to sell water filtration with a video already made to educate your customers about the importance of water filtration. The video is already made-all that’s missing is your plumbing company logo. With this video, you can display it on your website or use it across your social platforms to educate homeowners on the importance of water quality in the home.

If you need a better logo or mascot for your plumbing business to use for your Halo Water Quality videos, Strictly Plumbers can help you brand your business and generate more plumbing calls with a unique logo tailored to your plumbing company.

Train Your Plumbers to Sell Halo Water Systems

Knowledge is the source of power in your plumbing business; training helps you and your workers be confident in selling services. Train your plumbers to be well-versed in the benefits of the Halo Water System and equip them with tests kits so that, when they’re finishing a plumbing job, they can test a home’s water quality right from the kitchen sink. Halo Water Systems provides plumbing business owners with FREE test kits for your plumbers, so they can be ready at all times to check the water quality and begin to pitch the need and benefits of Halo Water Filtration.

If you want to gain the necessary knowledge, books, resources, and test kits to start selling Halo Water Systems at your plumbing company, click here for free access to our webinar.

Introducing Halo to the Customer

With every plumbing service, you can introduce water testing to your customer and generate a lead every time you close out a service call. You can do this by using Halo Water Systems’ free testing kits. After you finish your service call, use your testing kit and test the water quality of the home or business right at the kitchen sink. Within minutes, you can show your customer just how poor their water quality may be. Bringing the water quality to your customer’s attention and offering an affordable solution like Halo is the best way to generate a lead. You’re already at the home or business, and chances are your customer wants better quality water; they just don’t you offer it! Halo Water Systems even offers financing options, which makes selling their products even easier and more affordable.

If you lack the confidence in selling water filtration, Halo Water Systems has all the resources, books, videos, and training to help you on your journey in adding $300,000 to your revenue.

Getting Started With a Halo Dealer

If you’re ready to add $300k to your annual stream of revenue, getting in contact with Halo Water Systems is easy. When you reach out to your local Halo Dealer, you’ll receive:

• Custom Branded Videos

• Books to Educate Your Plumbers and Customers on Water Quality

• Test Kits

• And More!

To contact us, call 800-591-0538 or visit us online.

Click here for free access to our training webinar with Halo Water Systems President, Glen Blavet.

12 Features Your Website Needs to Schedule More Plumbing Calls

Fri, 29 May 2020 21:33:10 GMT

Is Your Website Custom Made for Your Plumbing Business, and Does it Schedule You Enough Plumbing Calls?

A Website is an extension of your plumbing shop. With a solid website, homeowners are able to go online and view your services 24 hours a day.

Here are 10 of the best features and practices plumbing business owners can add to their website to optimize their business and generate more plumbing leads.

1 Click-to-call Coupons and Phone #s

Make sure your phone number is visible and big enough for the homeowner to see, whether they’re scrolling through their phones or viewing your website on a desktop. Have numbers and coupons that are click to call will make your plumbing business easier to get in contact with. The click to call buttons also optimize your website when using SEO. Coupons that are click-to-call are proven to generate more calls vs. print coupons.

2 Full list of services

Provide a full list of every service you provide, so that the homeowner can effortlessly look for an answer to their stressful plumbing problem. Services should be easily accessible on the menu page. Each page on your website should be at least 500+ words, enough content to explain each service and help for an optimized page and increase search engine optimization .

3. Original Photos & Video

You plumbing business is custom and unique. Your website should be no different. When designing/redesigning your website, make sure you have enough original photos and videos to use on every page of your website. They don’t all have to be professionally shot either; pictures of your plumbers on the job are perfect to use on your website to show off your equipment and skills in the field.

When adding your original photo and video to your plumbing website, make sure you’re now uploading a raw image. Optimized images affects the results for search engine optimization so that you can show up alongside competitors in your area .

4. User/Mobile Friendly

Does your website look great on desktop AND mobile? Statistics show that more and more homeowners are using their cell phones to scroll through Google and find your plumbing website. Have a mobile friendly website will make those click-to-call phone numbers and coupons even more effective. The homeowner can click those numbers and call you on the spot.

On the other hand, if your website is hard to read or difficult to navigate, homeowners are more likely to leave within the first few seconds of an impression.

5. Chat Bot

Some plumbing shops are open 24/7, but wouldn’t it be great to schedule leads in your sleep? A chat bat helps you keep customs engaged while on your website and is designed to answer plumbing questions and get your more scheduled calls.

Strictly Plumbers offers a custom made Plumber Bot that speaks plumber. Unlike normal chat bots, Plumber Bot is designed by a 15-year plumber and is guaranteed to answer, advise, and schedule plumbing calls with a homeowner.

6. Google Reviews and Testimonials

It’s easy for you to talk about why your plumbing business is the best, but it’s always better for customers to hear it from another homeowner. Having 5-star Google reviews on your website lets homeowners see how well you’ve been providing services in your area, and creates a positive impression of your plumbing business. Having the 5-stars plus a quote from a happy customer increases the reputation of your plumbing company.

7. Social Links

Do you want more reviews on Yelp, Facebook, or Google My Business? Having social media icons on your website that redirect to your social links is a great way for homeowners to follow you and like you on Facebook, recommend you on Yelp, or leave a great review on GMB.

8. Professional Logo

A professional, clear image of your business logo should be on every page of your website. A creative, unique logo will leave a lasting impression when a homeowner visits your website. Your logo or mascot should be as unique as you and your plumbing company. Logo design can increase brand awareness, but doesn't always have to break your budget .

9. Make it Easy for Homeowners to Get in Contact

Does your contact form work properly? Does it have a map where homeowners can look and see the areas you serve? When having a website for your business, it is important to test your contact form and make sure it’s scheduling your leads. The homeowner should be able to leave their full name, phone number, email, a brief description of the plumbing problem, and a preferred time they want to receive a call from you.

10. Areas You Serve

On your footer, and on your Contact and About Us page, list out every area you serve. Make sure to include the cities and specify that you serve the surrounding areas as well, so that homeowners outside the city can still call and schedule a service.

11. SSL

Having a SSL certificate for your website is important for protecting your website’s security. Google has also prioritized website with SSL certificates for better search engine rankings. An SSL certificate protects the login information, credit card transactions, and adds extra online security and peace of mind when customers are visiting your website.

12. Have a Proper Footer

The bottom of your website, or at the very top, should have your name, address, and hours of operation clearly listed, along with another click-to-call phone number, and your contractor’s license depending where your plumbing business operates.

If you’re a plumbing business owner and you want a new website, or maybe you want an assessment of your plumbing website, schedule a FREE call with Tony Gee.

We also have 3 great options for Plumbing Website that are proven to make the phone ring, and can be paid off monthly.

5 Best Practices that Make a Great Dispatcher for Your Plumbing Company

Wed, 20 May 2020 20:48:26 GMT

Does Your Dispatcher Know How to Schedule Plumbing Calls The Right Way Every Time?

Below, you will learn 5 of the best strategies that make a successful plumbing dispatcher. We have over 15 years of experience in running plumbing shops that generate $1 million in sales every month, so we know what works best when training a dispatcher for a plumbing company.

Dispatching is an important key to your plumbing company. Marketing for plumbers can help make your phone ring , but what’s the point of getting leads if your dispatcher isn’t scheduling your plumbing jobs properly?

1. Know What the Homeowner Wants Before They Even Call

When a customer calls you, chances are they have a plumbing problem they want fixed ASAP. They called you because they probably saw your plumbing shop listed in their local area, especially if your plumbing company utilizes search engine optimization. When they call you, the top 3 questions on their mind are:

• Can you help me?

• How much do you charge?

• When can you get here?

Training your dispatchers to respond to these immediate questions will allow the dispatcher to schedule the plumbing job quickly and effectively.

2. Take Control of the Conversation

Training a dispatcher to have control of the conversation when talking to a homeowner is a key component to locking in that plumbing call. The best way a dispatcher can have control of a conversation is by being prepared and asking the right questions that will give the homeowner confidence in scheduling a plumber for the job. You can download a FREE script for your plumbing company here.

3. Be Clear and Concise when Answering Questions

When a homeowners call wanting their plumbing problem fixed, they want the conversation to go smoothly. Avoid awkward conversation or misunderstandings by speaking slowly, clearly, and avoid confusing the homeowner with advanced plumbing terminology. Explain your plumbing services in a way where anyone can understand.

4. Ask the Right Questions to Prepare Both the Homeowner and the Plumber

While you’re on the phone scheduling a service, you want to make sure you ask all the right questions to prepare your plumber to go out on the job. Make sure you get all the right information down like an address with a specific condo or suit #, the code to a gated community, and where the plumbing problem is located in the home. Make sure to ask the customer if they have animals in the household and to keep them away when the plumber arrives onsite to avoid problems.

5. Follow the Same Formula Every Time

Success comes with practice, and practice makes perfect. When training your dispatcher, make sure they know to follow a script your plumbing company has to ask the right questions and schedule the call right every time, without fail. Have a script posted up in your shop for them to reference every time the phone rings so you can be sure every call is a scheduled.

Download a FREE training script to use at your Plumbing Company.

10 Video Ideas to Market Your Plumbing Company

Fri, 15 May 2020 19:22:04 GMT

Create More Engagement with Homeowners on Your Facebook Page

Are you a plumbing business owner who struggles with getting good engagement on your Facebook page?

Visual content and storytelling are two of the most powerful trends in social media. 78% of consumers feel that businesses who take time to post creative content are businesses who are interested in building a good customer-client relationship.

In this blog, you will learn 10 FREE video ideas that you can use for your plumbing business to attract attention from homeowners so you can generate more plumbing leads for your business.

1. Create the Culture

Homeowners want to hire a company they can trust. You don’t even need state-of-the-art equipment; your smartphone is one of the best tools used to market your plumbing company . Take a video of what day-to-day life is like inside of a plumbing company. Show your journeymen and dispatchers smiling on the job. Homeowners will see your company’s values and remember you when they come across a future plumbing problem.

2. History of Your Plumbing Company

Whether your plumbing business is 1 year old or 40 years old, creating a video about the founding of your company will help homeowners get a better understanding of your business.

If you’re the owner and you’re not comfortable in front of the camera, find an employee to explain when the pluming was founded, why you started plumbing, and how many years you’ve been in business.

3. Tutorials and How-To

Plumbers know more than homeowners when it comes to plumbing problems, plain and simple. Record a video of how to check the water pressure of a home, how to unclog a drain, or record yourself performing an annual water heater flush. Then, at the end of your video, promote your plumbing company. Educate your audience and leave a positive impression about your plumbing company.

4. Introduce Your Staf f

Every week, have time where you can record a segment where a new staff member speaks about your plumbing business. Use your smartphone and have each staff member explain how many years they’ve worked for your company, and why they love working with you. Homeowners will get to see the person behind the business and will leave a lasting impression.

5. Customer Testimonials

Customer reviews are a way to let someone else explain why your plumbing company is the best. Customers may not always be comfortable to get in front of a camera, but you can always have a staff member who is comfortable to make a quick ‘thank you’ video calling out to the homeowner who left a great review.

6 . Video for “About Us” Page

When a homeowner needs a plumber fast, they’re probably not going to take the time to read all that you’ve written out on your “About Us” page. Making a video eliminates the time spent on a potential customer learning about your company, and can also be a great video to have pinned on your plumbing business’ Facebook page.

7. Plumbing Jobs

When you finish a plumbing job that you’re proud of, do you take a picture? Why not take a quick video with your phone of you on site finishing the job? You can explain who you are, what you’re doing, and use the job as free promotion to talk about why you’re the best plumbing business in your area.

8. Van/Truck Tours

Homeowners take safety and sanitation in consideration when hiring a plumber. If you show your audience that you have a neat, sanitary, and well organized van or truck, they’ll appreciate the inside look of what a plumbing van/truck looks like, and you’ll leave a positive impression on potential customers.

9. Product Reviews & Tips

You’re the professional plumber in your area. Homeowners want to hear from the experts, so give them something to listen to by reviewing the latest water heaters, garbage disposals, and tips for maintaining the plumbing in their household. Make a video that you can put both on Facebook and your website. This way, you can optimize search engines so your plumbing business can dominate in your area.

10. When All Else Fails, Go Live!

Going live on your social platforms can be unnerving; you’re showcasing yourself in real time and you’re afraid you might not know what to say. Go live on site at your plumbing job, go live while you’re in the office, or go live with your staff. Going live on Instagram or Facebook lets your audience know that you’re active and ready to answer any questions or concerns.

Start thinking outside the box when making ideas to engage and grow your Facebook page. These 10 video ideas are just a few tips that will help supercharge your Facebook activity and help make your plumbing company the best in your area.

If you need help generating more plumbing leads and want to talk about our prices for the different services that we offer, Click Here to schedule a day and time for us to talk about your plumbing company and your goals so we can solidify a Plumbing Marketing BluePrint.

How To Get Plumbing Accounts With Jack in the Box, McDonald's, Taco Bell Etc...

Wed, 06 May 2020 23:45:05 GMT

Discover 7 Strategies that will help you get commercial plumbing accounts with Jack in the Box, McDonald's, Taco Bell Etc...

During the 15 years of working as a plumber, I had the opportunity to work on the plumbing at many Jack in the Box, McDonald's, Taco Bell Etc... Our Marketing Perspective starts with a wrench in our hands. Online Marketing is the #1 way to Generate Plumbing Leads on a regular basis and we cracked the code. Below is a list of things you will need to do if you want commercial plumbing accounts with Jack in the Box, McDonald's, Taco Bell Etc........

Landing Page - Positioning you as the "Go-To" Plumbing Company for Jack in the Box, McDonald's, Taco Bell Etc. Strictly Plumbers Marketing Agency can help you build a landing page that generates contracts from Jack in the Box, McDonald's, Taco Bell Etc...

Gain Traffic - Contact the corporate office and ask to be on the vendor's list for each location desired. You can do so by visiting these locations, have lunch at the location, and ask to speak to the manager. By having a landing page already setup, your company will be easy to hire in the eyes of Jack in the Box, McDonald's, Taco Bell Etc... You should also focus on SEO & Google Maps to make sure you show up on the 1st page of Google without paying every time someone clicks on your company name.

Email Template - Make sure you write a really good email that explains why you are the #1 plumbing company to hire for Jack in the Box, McDonald's, Taco Bell Etc... I would even make a video explaining what exactly you do for Jack in the Box, McDonald's, Taco Bell Etc...

Phone Call Follow Up Script - Write a script that makes it easy for Jack in the Box, McDonald's, Taco Bell to communicate with your plumbing company when you call, make yourself official so they respect you when you call and don't treat you like a spammer.

Duplicate Your Success - Create a video with a manager from Jack in the Box or McDonald's or Taco Bell and ask them 5 questions that will position your plumbing company as the #1 pick for Jack in the Box, McDonald's, Taco Bell. Repurpose this video and use it over and over again by hooking your potential clients, this video should also be placed on your landing page.

Boost Your Results - Create a Referal Program and compensate something in return when someone recommends your plumbing company. Set up a retargeting campaign for anyone who visits this landing page in particular. Make sure your retargeting ad is creative, and pitch an irresistible offer with scarcity and a limited time offer.

Solidify Your Success - Create multiple videos of you working on plumbing jobs for Jack in the Box, McDonald's, Taco Bell Etc... Choose your words wisely and position yourself as the "Go-To" Plumbing Company for Jack in the Box, McDonald's, Taco Bell Etc... make a video for each franchise and then start making a video every time you visit until you capture the most common plumbing problems in Jack in the Box, McDonald's, Taco Bell Etc...

Example:

Preventative Maintenance: explain why hydro jetting is better to remove grease from drain lines VS snaking the grease inside the drain lines, then perform the task and educate your audience and speak DIRECTLY to Jack in the Box, McDonald's, Taco Bell Etc... in your video. After you upload these videos on YouTube, invest a bit of money to make these videos go viral so you can get more of these accounts. You can reposition these same videos on Facebook, Instagram, LinkedIn, Google Maps, Website, Retargeting Ads, Email Follow-Up Series. You can even use these videos in person to make it an easy sale for you while you are onsite having lunch at your local Jack in the Box, McDonald's, Taco Bell Etc...

Coronavirus - Tips & Advice

Thu, 26 Mar 2020 19:18:13 GMT

MARKETING AND SAFETY TRAINING SOLUTIONS FOR PLUMBING CONTRACTORS DURING THE COVID-19 PANDEMIC

What You Will Learn

How to EXPLODE your plumbing Company with leads during the COVID-19 pandemic

What are the best practices and recommendations you should implement to protect your plumbers, internal staff and clients

Are you worried that the increasing COVID-19 Pandemic will negatively affect your business? Strictly Plumbers has compiled a list of highly effective marketing strategies to help your plumbing business grow to the next level even during this COVID-19 crisis. If you implement these strategies today, you will set yourself apart and obtain stability for tomorrow.

Learn 10 Ways To Get More Plumbing Leads

1) A website that's Proven To Convert Leads, Place CoronaVirus Stamp of Proactive Training on Website with Video Explaining how you're open for business and keeping clients & Staff Safe

2) Chat Bot

3) Facebook Marketing

4) Retargeting Ads

5) SEO/Google Maps

6) PPC Google & Bing Ads

7) Directory Listings & Social Medias

8) Email Marketing

9) Traditional Mail Marketing

10) Phone Outreach

Strictly Plumbers is the leader in marketing solutions for plumbing contractors. We know all the trade secrets and effective marketing formulas to get your plumbing business to the next level. We can help you explode your business during the COVID-19 pandemic.

What You Need To Know About the CoronaVirus

The COVID-19 virus is a strain of Coronaviruses that was first identified in 2019 in Wuhan, China. The name comes from the distinctive raised points that give it the appearance of a crown. This particular virus is one that was transmitted from animals to humans, which is not usually the case, and because there is no vaccine to protect against this particular strain of Coronavirus, it poses a significant social impact. The majority of the impact will sadly fall upon the most vulnerable such as; the elderly, those with compromised immune systems, and those with pre-existing health conditions that will ultimately complicate the symptoms of the COVID-19 Virus. These complications if not treated properly and at an early stage can become fatal. During these uncertain and challenging times, the public looks to those who are prepared and willing to stand up and lead in a direction that will ultimately bring hope. This is where this COVID-19 Proactive Training can put you and your plumbers in the lead. With this training you will receive:

Best Practices Training Video that will Include

Procedures on how to effectively protect plumbers, internal staff and clients

A printable Certificate that can be given to all plumbers to show to clients upon arrival at job sites

A Stamp of approval to be used on your website

Why is the COVID-19 Different and a Cause for Concern

One of the most alarming facts about the COVID-19 is that it can most definitely be transmitted through airborne pathogens that contaminate the air. How this happens is through microscopic air droplets that float in the air after someone sneezes or coughs. This is why wearing masks as well as other safety precautions are necessary.

COVID-19 Facts You Should Know About:

There is NO Vaccine currently available to protect against this strain of CoronaVirus

COVID-19 was first discovered in Wuhan, China

This virus can live on a variety of surfaces for different extended periods depending on the surface that has been contaminated

It is an airborne illness, traveling through water droplets in the air after an infected person coughs or sneezes.

Safety Protocols for Protecting Plumbing Professionals and Clients

It's obvious that Plumbing is a basic need in America. People cannot go without a properly functioning plumbing system. During this current pandemic plumbers are still being looked to for essential services. Ensure the safety of your plumbing professionals and the clients being serviced by implementing these steps.

WEAR protective masks, booties, and gloves; maintain your mask and booties on until you are safely secured in your vehicle

WIPE down all surfaces, workstation and equipment with industrial strength disinfectant after every service call

WASH your hands thoroughly with antibacterial soap after disposing of your gloves

WITHHOLD shaking hands or standing too close to clients; this is responsible practice of social distancing

Safety Protocols for Internal Staff

The dedicated internal staff at every plumbing company play important roles in the operation of the company. It is imperative that they are equipped with the proper safety procedures to ensure the well being of all necessary staff during the COVID-19 Pandemic.

WEAR protective masks; this is only necessary if there are other people working in the office

WIPE down all work stations and equipment including telephones, computer keyboards, computer mouse, and any other objects or surfaces that were touched during the staff members shift.

WASH hands regularly with soap or antibacterial hand sanitizer

WITHHOLD from shaking hands, hugging, and sitting closely to other staff members; maintaining a minimum distance of 6 feet is recommended when around other people

Proper implementation of these recommendations is a key contributor toward social responsibility during these uncertain times. It is our ability to pull together as a community and make a stand that will determine the stamp we leave behind. Through implementation of these procedures we will encourage our community and bring an air of reassurance to those we are privileged to serve.

***DISCLAIMER***

This information is intended for all Plumbing Contractors that are in search of how to protect their business, plumbers, internal staff and clients during the current COVID-19 pandemic situation. The information gathered has been compiled and built to inform you and your staff on best practices and recommendations through investigative research analysis from both the CDC and IAPMO informational websites specifically addressing the current COVID-19 pandemic. The information provided should be used and applied by the reader for only the benefit and well-being of those employed and receiving services by the company allowed this information. Strictly Plumbers Inc. is not responsible or at all liable under any circumstance for the manipulation and or misuse of this information. By reading this article and accepting the services provided in the training video, the plumbing contractor is assuming any and all responsibility of those implementing the discussed training and procedures. The company therefore frees Strictly Plumbers Inc. of any liability and or responsibility that could come forth due to malpractice of the recommendation procedures and training. This training should not be intended to substitute seeking medical or emergency advice if needed and is in no way replacing licensed medical recommendations.

The Importance of Optimizing Your Business Listing to Get Into the 3-Pack

Thu, 10 Oct 2019 00:44:59 GMT

The Importance of Optimizing Your Plumbing Business Listing to Get Into the 3-Pack

Many business owners know that in order to get listed in Google’s 3-Pack, you’ll need have a Google My Business (GMB) listing. However, simply having a listing is not enough. That listing has to be outstanding, and contain enough information that Google considers it relevant and helpful to users. Business owners can do this by optimizing their listing and making it shine in the eyes of Google.

So, how do you optimize your listing?

Start by completely filling out all the basic information such as your business name, the category of your business, and relevant NAP data. The business category is one field business owners don’t fill out or don’t fill out completely, but it’s an important one as it indicates relevancy to Google.

Next, focus on all the other areas such as reviews, pictures, and citations. Studies have shown that listings with reviews right inside of them are much more likely to appear in the Google 3-Pack than listings with no reviews.

Citations are mentions of your company in other places online. Google also gives higher rankings to businesses that have these in their listing. These are easier to get than most business owners think, as you can simply register with YellowPages or Yelp. These websites are ranked very high in Google and so these are some of the strongest citations you could get.

The Google 3-Pack is a Google product and as such, you want to incorporate all the same SEO strategies that you apply to your plumbing website into your listing. This means displaying a number of backlinks, and using keywords as much as possible without overstuffing the content. All of this will help ensure a business is ranked high in the 3-Pack.

No, simply being listed in Google My Business isn’t enough anymore to get into those top three spots. However, optimizing a listing in order to rank higher is very easy and just takes some time. And the exposure to new customers is definitely worth it!